While social responsibility hasn’t always been a prominent mantra in the hedge fund space, it is certainly growing in prominence, as Bill Ehrman’s new company, Paix et Prospérité LLC, demonstrates. Ehrman, whose Wall Street career has spanned over 30 years and include time as a partner at Soros Fund Management, chose the name – which translates from French as ‘peace and prosperity’– to reflect the growing importance of honesty, trust and integrity in today’s industry, telling HFMWeek that wealth generation through hedge funds can and should also be a means of doing social good. Variations of the phrase appear in religious texts as ‘live long and prosper’ or ‘peace and long life’ – as well as becoming a fixture phrase in science fiction phenomenon Star Trek. The industry veteran and former partner of George Soros will shortly launch the firm’s debut fund, an equity long/short value strategy, and hopes that Paix et Prospérité will remind people that hedge funds can be about more than simply trading.