2. Pre and Post Production
• An important aspect of pre-production is figuring out
your target audience. If film makers didn’t pick a
target audience their film wouldn’t be directed at
anyone in particular, resulting in the film probably not
being that good.
• The creators of Need For Speed would have began
audience research, focus groups, and surveys more
than a year before the film was released.
• In the post production they would have gathered a
small audience of about 50. The audience would be
the films target audience.
• They give them a questionnaire to fill out after
watching the film, asking what they liked, disliked and
what they think the film needed more/less of.
3. Anchorage
• Anchorage is when the connotations tie down the meaning of that text.
• For example on the Need for Speed poster -
We know the film is going
to be in the action genre
as the poster includes fast
expensive cars and we can
also see in the back
ground a helicopter lifting
a car.
We can tell it is going to be
a very male dominated
film as there is 3 (tough
looking) men to 1 innocent
looking woman.
Including the woman
makes us wonder if there
is going to be some kind of
love story within the film.
This attracts women and
people who like romance. The font and style of the film title ties down that it
is in the action genre. It is on an angle that gives
the look of a car speeding past. The yellow and red
colours on and around the text match the cars and
are also the colours that would come off a fast car.
The wide road and
derelict mountains
give off the
american ‘Route
66’ look.
4. Synergy and USP
• Synergy is when separate industry's work together to promote a film. could be a
musical track used on a computer game or a film, or merchandise available at gigs
and festivals, related to the artists that are performing.
• For example the synergy for Need for Speed the movie would be the Need for
Speed video game.
• The film is already a
Computer game this gives the film a
unique selling point as it is already a
massive franchise.
