Lisbon Challenge Tourism Day was organized by Lisbon Challenge (Beta-i) and Turismo de Portugal to join first time entrepreneurs with seasoned startups, investors and key players in the tourism sector held on July 4 2014, at Microsoft headquarters in Lisbon. Full program here http://lisbonchallenge-tourismday.eventbrite.pt

1. YOUR INTELLIGENT MOBILE CONCIERGE

2. Problem
HOTELS
Don’t have financial resources to extend and up-sell their services
through guest’s mobile devices
Have difficulties to personalize and enhance stays for new guests
GUESTS
Cannot use their mobile devices to manage and control their stays
Get upset with waiting times from hotel’s staff (room service, check-in…)
Are not willing to download one app per hotel they stay in

3. Solution
Hotels
Sales Tool / CRM Mobile / Analytics
Guests
Use on any device and OS
An intelligent mobile concierge for hotels and for guests.
Any hotel can easily and cheaply turn all their services mobile.
Any guest can now control their stay through their own mobile device.
Request Room Service, Restaurants, SPA, Housekeeping, Taxi, Checkout…
B-GUEST

4. Solution
B-GUEST: EXAMPLE BREAKFAST REQUEST
€
Open Search Choose Order
Any order, at any time, in any place, without waiting, in any language

5. Solution
€
Steer Search Choose Enjoy
According guest profile, type of trip, hour of day, weather…
B-GUEST: EXAMPLE SMART MARKETING CAMPAIGNS (SPA)

6. SALES Increase sales revenues and decrease time to sell
COSTS Reduce operational and printing costs
B.I. Analyze guest’s behavior and anticipate / create needs
SERVICE Integrate with hotel’s systems and release its staff to engage guests
PLANNING Get hotel’s staff task completion times and turn them more productive
Benefits for Hotels

7. Market Size
1.000.000
200.000
4.000
HOTELS WORLDWIDE
Total Available Market
HOTELS 5* / 4*
Serviceable Available Market
B-GUEST HOTELS 2018
Share of Market

8. Business Model
PRICING
Setup Fee = 1.500€
Monthly Fee = 1€ per room + 1€ per transaction
PROJECTIONS 2014 / 2018
4.000
Hotels
6M
Users
9M
Transactions
19M€
Revenues

9. Traction
3 pilots to start this July
117 hotels on board / 15 countries
92 hotels on negotiation

10. Companies Origin Foundation Employees Customers
Intelity Corp
Orlando
(USA)
2009 51 >1.000
Guest Driven
Quebec
(Canada)
2011 27 >300
Iris Valet
London
(UK)
2010 38 >200
Runtriz
Los Angeles
(USA)
2009 13 57
M-Hospitality
Athens
(Greece)
2012 11 30
Major Relevant Competitors

11. Competitive Advantages
One app for all hotels
Shared database of guest’s profile across all hotels
Intelligent algorithms that learns guests behaviors
and suggests them hotel services accordingly
Faster scalability / implementation

12. Team
18 YEARS OF BUSINESS EXPERIENCE AND ENTREPRENEURSHIP
Internationalization
Business and Project Management
Business Development
Product Development
Client Service Management
Hospitality Marketing Consultancy