Slide presentation from a Webinar I did in November 2012 about how I created a 6 figure B&B business in 6 easy steps

1. Welcome to the Webinar
6 Easy Steps to a Profitable &
Successful
Bed and Breakfast Business

2. Who am I?
Yvonne Halling, owner of Les Molyneux
Bed and Breakfast, in the Champagne region
of France.

3. Who is this for?
B&B owners who :
• Aren’t making enough money for the long hours
you work
• Know that you could do better but don’t know
how
• Are fed up with people driving you down on price
and then disrespecting your home
• Frustrated with all the online technology
« solutions » and don’t know which way to turn

4. • Simply tired and exhausted and even ready to
give up
• Ready to learn something that you didn’t
know you didn’t know
• Recognise that you need to invest the time,
effort and even money to turn things around
• Ready to do so now

5. Who this is not for
• B&B owners who are happy running a hobby
business
• You let fear get the better of you and when
faced with moving forward, just don’t
• You’re looking for a quick fix magic pill –
there’s work to do here!
• Not prepared to invest the time, effort and
yes, money to move forward

6. How it works
• We have about an hour together
• I will share the 6 key principles to creating and
running a successful, profitable and
professional B&B business
• You will have the opportunity to work with me
over the next three months, if you feel that
this is right for you.
• At the end of the webinar, I will invite you to
apply

7. Let’s get started
6 steps to creating a successful
and profitable Bed and Breakfast
business

8. 6 Key Principles
• 1. Success Mindset
• 2. Decide on who you want to serve
• 3. Your website
• 4. Care and nurturing of all guests
• 5. Build a team
• 6. Record everything

9. Key Principle No 1
Success Mindset
• We become what we think about
• Reading and learning
• Why did you start your B&B business?
• How much do you want/need to make in
2013?
• Write it down now

10. Key Principle No 2
Decide on who you want to serve
• Why do people come to your area?
• What knowledge, skills and value do you
have?
• Match them up
• Make sure your market is prepared to spend
• Create a community of like-minded people

11. Key Principle No 3
Your Website
• Increasingly their first point of contact with
you
• You have just 7 seconds…
• Make it work – essential and non-essential
elements on the home page
• Don’t make them work
• Make it easy with online booking systems
• Analytics

12. Key Principle No 4
Care and Nurturing of All Guests
• Incoming guests prepping using technology
• Present guests – upselling and adding value
during their stay
• Outgoing guests – WOW them with a gift and
ask for a review/referral
• Keep in touch regularly
• Love them

13. Key Principle No 5
Build a Team
• Cleaners/chamber-maids
• Laundry service
• Gardener/handy man
• Catering service
• Breakfast/dinner help
Don’t do it all yourself
Do what you’re good at and get others to do the
rest
Be the Leader
Make it work without you

14. Key Principle No 6
Record Everything
• Occupancy rates
• Weekly bookings taken
• Weekly Income and Expenses
• Daily Cashflow

15. What we covered:
• Getting and staying in the right mindset
• Being the chooser not the chosen
• Having a website structure that brings your
ideal guests
• Making guests feel loved and appreciated
• So that they write glowing reviews and tell
everyone they know
• Keeping a close eye on the numbers

16. Now it’s your turn
• Would you like to work with me over the next
3 months?
• Would you like to make more money and take
more time off in 2013?
• Are you serious about your B&B business?
• Are you ready now?

17. 3 Months Private Mentoring
Programme
• 3 Months 1:1 private mentoring tailored to
your business
• Weekly accountability calls
• Follow a proven plan
• Stop struggling and get results

18. What others say
• I have been working with Yvonne since the 1st of September and it
has changed my business focus completely. I have decades of
business experience under my belt but not in the area of running a
B&B and at a very minimum having the key business metrics to
hand from Yvonne's years of experience has brought an essential
clarity to my efforts.
• The focus that Yvonne’s One on One Mentoring brings, cuts through
all the noise and at the end of the calls you have strong, clear
business ideas to grab and run with.
The focus and experience Yvonne has in the B&B
business can bring a crystal clear clarity to the direction
of your business which you would struggle on your own
for years to achieve - I highly recommend this course

19. What we do
• Understand where you are and where you
want to go
• Match your experience, skills and knowledge
with people who are looking for what you
have
• Reach out to them via online channels and a
help you set up a keyword-rich optimised
website with booking system and payment
system

20. What else we do
• Hook you up with social media channels and
teach you how to find your audience online
• Help you to define your business boundaries
and terms and conditions, so you can take
more time off
• Help you to increase your prices by increasing
your value in the market
• Supply templates for prepping incoming
guests by email

21. And what else…
• Set you up on Trip Advisor and teach you how
to add value to the market place, gaining
referrals and positive reviews
• Put in place at least 3 more revenue streams
adding value to your guests and increasing
your turnover and profit
• Set up financial reporting, measuring key
figures on a weekly basis so you’ll be in
control of your business

22. And…
• So you’ll feel energised and positive about
your business like perhaps never before!
• So what’s the deal?

23. Apply Now
http://bedandbreakfastcoach.com/apply
Complete the Questionnaire
We will then schedule a call with you
Limited places available