PLAY a ROLE in connecting & NARRATING innovating sharing moments, with a particular “ironical sense” in the framework model, to merge the experience of the Italian espresso style and a novus meaning of balancing life.

1. ….A STRATEGIC PLATAFORM… Mauro Francheschinis HanhLuu Dang Merve Bulutlar NaydaFlorez Venizelos

2. REINTERPRETATION OF THE BRIEF Newbehaviors Innovating routines Communicating Recovering sharing Give a new meaning to coffee Relating company moments Happiness from small things See the glass half-full Forget ego and share Decode life Coherence and balance in life Product new experience Interrogate/inquire about your life

3. our brief PLAYa ROLE in connecting & NARRATINGinnovating sharing moments, with a particular “ironical sense” in the framework model, to merge the experience of the Italian espresso style and a novus meaning of balancing life.

4. PLAY ROLE METAPHOR * SETTING PROFILES * …GAME METAPHOR ARCHITECTURE SETUP ENVIRONMENT * INTERACTIONS * OUTCOMES

5. SETTING PROFILES Work at His desk THE TRAVELER The meeting THE wherever THE salesman

6. INTERACTIONS

7. * INTERACTIONS OUTCOME M E T E R STRATEGIC PLATAFORM * SCENARIOS * ROLE PLAY METAPHORS

8. IRONICAL SENSE M E T E R STRATEGIC PLATAFORM ARTS

9. STATE OF THE ART POST-ITS

10. GAME OPPORTUNITIES BREAKTHROUGH MIXING M E T E R ARTS Hang ur tie RENEWAL

11. RISE & SHINE REPORT CARD

12. SPACE COFFEE AREAS BREAK AREAS LOBBY REPORT CARD TIME 15-30 MINS MOODS HOSPITALITY GET IN SYNC WAKING UP PLAYERS EMPLOYEERS GUESTS EMPLOYEES ACTIVITIES ORGANIZING WAITING ICE BREAKING SOCIALIZE RISE & SHINE RECEPTION REPORT CARD

13. INTERACTION SHARING JOKES STORIES….DEADLINES SHARING CULTURE…… SHARING THOUGHTS AMBITIONS…..EMOTIONS REPORT CARD Coffee culture

14. VISUAL REFERENCES STEAM REPORT CARD

15. COFFE CULTURE REPORT CARD

16. MIX OF THE MODULES M E T E R

17. COMMUNICATION REPORT CARD Coffee culture

18. FRAN WAS HERE ENJOY! REPORT CARD Coffee culture

19. REPORT CARD Coffee culture

20. SPACE COFFEE AREAS BREAK AREAS LOBBY REPORT CARD TIME 15-30 MINS MOODS RECOVERING FREEDOM RENEWING PLAYERS EMPLOYEERS GUESTS EMPLOYEES ACTIVITIES REORGANIZING WAITING DIGESTING SOCIALIZING R E N E WA L RECEPTION REPORT CARD Coffee culture

21. INTERACTION SHARING GROWTH..BREAKPOINTS…EVOLUTION…AIR REPORT CARD Coffee culture

22. INTERACTION SHARING ALERTNESS…CHANGES...CYCLES… REPORT CARD Coffee culture

23. STORYBOARD

24. Hang ur tie MOTIVATION REPORT CARD EMPLOYEES Coffee culture

25. SPACE MEETING & CONFERENCE ROOMS REPORT CARD TIME 15-120 MINS MOODS PRESENTATIONS DISCUSIONS NEGOCIATIONS BREAKING THE ICE PLAYERS EMPLOYEERS GUESTS EMPLOYEES Hang ur tie ACTIVITIES EXCHANGING PERSUADING MOTIVATION REPORT CARD EMPLOYEES Coffee culture

26. OUR STAINMARK® SHARING…EXPERIENCES..NEW STARTS MOTIVATION REPORT CARD EMPLOYEES Coffee culture

27. SHARING…NO HIERARCHY…HUMOUR MOTIVATION REPORT CARD EMPLOYEES Coffee culture

28. RECYCLE SHARING A LIFESTYLE…… MOTIVATION REPORT CARD EMPLOYEES Coffee culture

29. NOTES HANG UR TIE NOTES WELL DONE, SEND IT TO MY OFFICE!! X MOTIVATION REPORT CARD EMPLOYEES Coffee culture

30. STORYBOARD MOTIVATION REPORT CARD EMPLOYEES Coffee culture

31. Now, do you want to join us for a coffee? MOTIVATION REPORT CARD EMPLOYEES Coffee culture