PortoMontenegro.com - Salesforce.com Powered Marina Management System Case Study

Cloud Marina CRM
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Case Study Highlights
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PORTO MONTENEGRO
15635 Alton Parkway Suite 295
Irvine CA 92618 | +1 949 275 2703 | info@avandel.com | www.avandel.com

ABOUT PORTO MONTENEGRO
The number of large yachts under construction has
more than tripled over the past ten years. Few marinas
in the world can accommodate superyachts let alone
offer onshore provisions and crew services to
complement the standards of the facilities found
onboard. Porto Montenegro aims to redress this issue,
becoming the Mediterranean’s most comprehensive
nautical facility, and homeport, for yachts of any size.
Born out of the vision of its chief investor, Canadian
businessman Peter Munk, Porto Montenegro’s marina
utilises the existing infrastructure of the former
Yugoslav naval facility, upon which it is built. Currently
offering 400 berths for yachts 12-180m, it is planned
by completion to offer 850, of which 350 will be
specifically for superyachts - the largest offering in
Europe.
Complemented by five private residential buildings, totalling 130 apartments of which
all are sold, a five-star Regent Hotel and Residences, shops, restaurants, sports and
leisure facilities, Porto Montenegro has attracted a vibrant year-round international
community.

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Visual Marina Provides Real Time Access
Cloud Marina CRM
Porto Montenegro Case Study
Highlights
The Visual Marina is the heart of
the Avandel Marina solution used
by Porto Montenegro to deliver
unparalleled customer service.
Porto operators can now visually
see all vessels, berth availability,
clients in the marina, arrivals,
departures.
Ease of booking is now as simple
as clicking on available berths.
See Everything, Do Everything
From One Screen

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Cloud Marina CRM
Highlights
High quality, client specific,
targeted Berth related sales
proposals are now a click away.
No more waiting for graphics
teams, and marketing
departments to spend days
generating high quality proposals.
Sales managers can easily
generate their own, dramatically
increasing response times to
potential customers.
Increase Value By Great Looking Sales Berth Proposals

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Cloud Marina CRM
Highlights
Dock Masters can now easily see
arrivals and departures on tablets
and mobile phones.
Sales managers can now
Anticipate arriving customers, see
their full profiles via single click.
Scheduled departures are
accessible by all.
Increase Service With Arrivals / Departures

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Cloud Marina CRM
Highlights
Sail in and Sail Out operations
now take only minutes to
complete with electrical meters
reading and digital signature
capture on Salesforce1.
Clients can now simply begin to
enjoy their marina experience
faster with quick single click
procedures.
Minimize Marina Sail In / Sail Out Procedures

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Cloud Marina CRM
Highlights
On a scheduled or ad-hoc basis,
marina operators can walk the
docks conducting inspections of
all berths.
They can check to ensure the
vessels are present, and report
incidents via automated tickets
and work orders.
Marina Mobile dock walk app
works offline, and supports
photos, videos, voice, ticket
creations.
Marina Dock Walk Mobile App Increases Quality

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Cloud Marina CRM
Highlights
Facilities can now track all sites,
units, jetties, berths, installed
assets, equipment, etc.
All tickets, work orders are part of
the Marina CRM system enabling
full efficiencies by facilities
operations.
Marina CRM supports
timekeeping, geolocation and all
relevant reporting.
Scheduled maintenance and ad-
hoc request are all easily
managed.
Facility Operations Run Smoothly
Tracking spendings per building/condo association

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Cloud Marina CRM
Highlights
Avandel Cloud Marina has
enabled full Management Visibility
into all sales, marketing, service,
facility operations.
Managers can have at their
immediate visibility full analytics,
reporting, weather its in the form
of web based reports or mobile
friendly dashboards.
Management Sales Reports/Dashboards

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Cloud Marina CRM
Highlights
Send Relevant,
Targeted Marina
Communications
Send a Yacht Club brochure to all yachts bigger than 20 meters x hour after
arrival
• Send a Captain's Dinner invitation to captains of boats currently in marina
• Welcome Mail - Send a list of Porto Events x hours after arrival that will be
happening during their stay in their native language
• Welcome Mail to First Time Visitors - Send a list of amenities x hours after
arrival
• Real-time input of new leads at an event and ability to establish first time
contact minutes after signup
Client Engagement Life
Cycle

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Cloud Marina CRM
Highlights
Avandel’s Cloud Marina CRM
solution includes a business user
friendly landing page editor so
Porto Montenegro can create and
publish their own content for calls
to action such as event
registrations.
The Marina marketing modules
allow targeted event driven
communications to specific
groups of clients, and include calls
to action in emails via landing
pages.
Marina Cloud landing pages are
pre-integrated with Google Ads
and Analytics.
Porto Montenegro Increases Customer Engagement
via Events, Calls To Action Landing Pages
Visual Editor

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Cloud Marina CRM
Highlights
Porto Marina operators can now
see all of a customer's
touchpoints in a single screen.
From initial inquiry to berth
ownership and rentals, Porto
Montenegro can offers
unparalleled service.
All client engagement managers
across the marina, property,
facilities, and service have all the
information at their fingertips at
all times, mobile and web.
Increase Customer Service
via Lifecycle Touchpoints Visibility

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Cloud Marina CRM
Highlights
Operational efficiency has been
dramatically increased by having
all financials inside salesforce.com
Avandel has integrated
financialforce.com into its Marina
CRM offering to enable a full
fledged enterprise quality
financial accounting system inside
a single unified system.
Integrated Finance Runs Marina Backend

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Cloud Marina CRM
Highlights
Compliance with government
reporting needs are now as simple
as a click from the Marina CRM..
Porto Increases Compliance Efficiencies
Automatic Generation of
Government Reports

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We are a team of innovators,
consultants and Salesforce certified
developers who build solutions in and
around the cloud.
5
Avandel Appexchange
apps
> 500
Custom Force.com applications
built
> 10000
Salesforce users served
> 15 PDO
Appexchange apps built for others
> 200
Many years of total project
experience
> 100
Salesforce Customers
> 10
Countries served
> 50
Employees
> 40
Certified Developers

PortoMontenegro.com - Salesforce.com Powered Marina Management System Case Study

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PortoMontenegro.com - Salesforce.com Powered Marina Management System Case Study