2. 2 IBM | Royal & Sun Alliance Confidential
Atma
Soul of Management Education & Research
Vision
To achieve Academic Excellence powered by Research
focused towards addressing Corporate needs
Mission
To achieve goal of alternate to IIMs
in Management Research & Education in next 10 years
3. 3 IBM | Royal & Sun Alliance Confidential
Atma’s Pedagogy
4. 4 IBM | Royal & Sun Alliance Confidential
Teaching
MBA
(University of Mysore, UGC Approved, Govt Approved)
Specialization
1. Marketing
2. Human Resource Management (HRM)
3. Finance
4. International Business
5. Tourism & Travel Management
6. Health Care Management
7. Information System
8. Small Business Management & Entrepreneurship
9. Retailing & Supply Chain Management
10. Banking & Insurance
Page 4
5. 5 IBM | Royal & Sun Alliance Confidential
Why Atma?
• Nation needs many more Entrepreneurs
• To create Rural Entrepreneurs
• Need for skilled managers, mid-level and senior executives who have vision
and potential to attain top leadership positions
• Prepare executives/engineers/students/associates for new levels of
leadership in their careers
− Improve the ability to perceive and analyze a situation from multiple perspectives
to take timely & effective decisions
− Opportunity to collaborate with peers from diverse industries by Sharing of
experiences
− Implement the best practices learnt in class at work place
6. 6 IBM | Royal & Sun Alliance Confidential
Why Atma?
7. 7 IBM | Royal & Sun Alliance Confidential
Page 7
Atma Student Development Programs
• Think Biz
• Monthly Inter Collegiate Business Plan/ Marketing Plan/ HR Plan preparation
• Learning from Best in The Industry, Various dignitaries will take Saturday Classes
• Forums to share knowledge
• Presentation Skills
• Leading to Nation Wide Biz Plan Competition
• Creating & Enabling Entrepreneurship
• Inculcating & Nurturing Leadership skills
• Nurturing Mid Level Executives such that they grow to Senior Level/ C-level
Executives
• Building Intellectual Capacity & Intellectual Eco System
• Focus towards Rural & Social Entrepreneurship
• Bringing Top Industrialists / Entrepreneurs/ Academicians to teach @ Atma
• This is a Pro Bono event
8. 8 IBM | Royal & Sun Alliance Confidential
Why Atma?
9. 9 IBM | Royal & Sun Alliance Confidential
Page 9
Atma Cultural Development Programs
• JOSH/ Josh Cafe
• Monthly Inter Collegiate Cultural Programmes @ Josh Cafe
• Teaching Ethics & preparing students to do Social Service
• Forums to share Talent
• Bringing Out Talent, Leadership Skills
• Cross Cultural Platform Nationwide and also @ International Platforms
• Presentation Skills
• Creating Social Entrepreneurship
• Team Building Skills
• Enabling Rural Students
• Bringing Top Performers/ Leadership Coach/ Top Artists to this Platform
• This is a Pro Bono event
10. 10 IBM | Royal & Sun Alliance Confidential
Why Atma?
11. 11 IBM | Royal & Sun Alliance Confidential
Page 11
EAT & Soft Skill Development &
Pool Campus Placement Drive
• EAT & SSDP/PCPD
• Atma visits campuses Nation wide to conduct the EAT drive to asses the Talent
• This is a Pro Bono event
• Nationwide Soft Skill Training at their Campuses
• Identifying Employability among students
• Training Inter Collegiate students 4 or 6 weeks @ Atma Campus pro bono during
Semester Break
• Successfully completed placing 400+ Students, have visited more than 200+
Campuses in last 3 years
12. 12 IBM | Royal & Sun Alliance Confidential
Why Atma?
13. 13 IBM | Royal & Sun Alliance Confidential
Page 13
Atma Faculty Development Programs
• FDP
• This is a Pro Bono event which happens every month
• Faculty from South India attend this event
• Teaching the Teachers
• Acts as Thinkers Corner
• Academic interaction to write Joint Case Study & Joint Research
• Text Book writing
• Bringing the best from the Industry & Academic world to learn from them
14. 14 IBM | Royal & Sun Alliance Confidential
Why Atma?
15. 15 IBM | Royal & Sun Alliance Confidential
Page 15
Key Objectives
• Bridging the gap between Corporate Expectations and Student/ Engineers/
Associates readiness
• Scale Junior Management/ Tech Cadre to the next level
• Creating Forums to share knowledge in cost effective manner
• Creating & Enabling Entrepreneurs
• Nurturing Mid Level Executives such that they grow to Senior Level/ C-level
Executives
• Building Intellectual Capacity & Intellectual Eco System
• Focus towards Rural & Social Entrepreneurship
• Bringing Top Industrialists / Entrepreneurs/ Academicians to teach @ Atma
16. 16 IBM | Royal & Sun Alliance Confidential
Atma Campus
Page 16
18. 18 IBM | Royal & Sun Alliance Confidential
Page 18
Research
• A systematic inquiry that provides information to guide managerial decisions
• It involves the identification, collection, analysis and dissemination of
information
• Project work undertaken on the fourth semester is based on research work
• Understanding business issues
• Analyzing using case studies
• Drawing inferences & conclusions based on the analysis & understanding
• Writing Case Studies, Papers
• Presenting in Industry Seminars, Economic Forums, Business Councils
• Coming out with Reports
19. 19 IBM | Royal & Sun Alliance Confidential
Page 19
Case Studies
• Harvard Case Studies
• Case Study Based Teaching
• Case Study writing by Atma faculty and also Students
• Focus towards Consulting + Research + Case Studies
• Understanding importance quoting Examples in each and every
scenario
20. 20 IBM | Royal & Sun Alliance Confidential
Why Atma?
• Unique pedagogy designed by Industry & Academia experts
• Research focus & Harvard case study based learning
• CXOs/Directors/C-level Executives/Top Academicians
• Exposure to Global Corporate world
• Assured Career for each student
• Opportunity to take up research in the various fields of management
• Opportunity to publish paper, participate in national and international
seminars
• Air-conditioned class rooms with latest audio-visual experience
• Well stocked library
• Latest updates on business and technology by Industry experts
21. 21 IBM | Royal & Sun Alliance Confidential
Key Differentiator & Value Proposition
• Key differentiators & value proposition for students would be
− Research focus & case study based learning
− Exposure to Global Corporate world
− Assured Career for each student
• Key differentiators & value proposition for Faculty
− Research focus, Case writing, International Exposure
− Exposure to corporate world
− Funding for Research projects
• Key differentiators & value proposition for Corporate
− Business & Management research at low cost
− Best of the Talent
− Able to have a major say in Pedagogy
22. 22 IBM | Royal & Sun Alliance Confidential
• Dr. Anoop Kulkarni: Consultant & Senior level executives in telecom software
company.
• Dr. Vinay Dabolkar: Consultant & Senior level executives in telecom software company.
• Mr. Achutha Jois: PG from IIM K, Gold Medallist in MS from MSRSAS, BE from
Bangalore University in E&CE, teach, consult, research and case study writing in
Strategy, Marketing, Sales, M&A, Finance
• Mr. Phani Kiran: CA, ICWA with 12+ years of industry experience in Accounting and
Corporate Finance spanning across Manufacturing, Service and Telecom sectors.
• Mr. Srikanth Ramanna: PGDM, MS, BE, having 20 years of corporate exposure
towards operations, lean management, Six Sigma, Production Management, Product
Development. Currently heading a product development group in a MNC.
• Mr. P.R. Ramesh B.E: Principal Trainer and Coach in Business Excellence through
TQM/Lean/Six Sigma
• Mr. N K Raghavendra BE:, having 12+ years of experience in Teaching, Corporate
Training
• Mr. Mahesh Prasad, B.E, MBA: having 18+ years of experience in Project
Management,
Page 22
Industry experts delivering the programme
23. 23 IBM | Royal & Sun Alliance Confidential
Academic experts delivering the programme
• Mr. Vijay Kumar, M.Com, ICWA, MBA: teaches Finance and accounts.
• Ms. Meera Rao: conducts sessions in business communication, corporate
etiquette.
• Mr. Kadri: Guinness Record Holder in Public Speaking, teaches Business
Communication, Intra Personnel Skills, General Communication, etc.,
• Mr. P. Srinivasan: Expert in HR concepts and practices, Business Law and
Insurance.
• Mr. Nanaiah, M.Sc., Research Associateship – Hiroshima University, Japan:
With nearly 3 decades of experience in Retail, Global Marketing, Apparel
Manufacturing, B2B, Brand Planning and Development, and Customer
Engagement Programs Pan India. He is also a Premium Educator with the
Harvard Educator Services of HBS.
Page 23
24. 24 IBM | Royal & Sun Alliance Confidential
Thank you
Achutha Jois, Chairman & Director | achutha.jois@atma.edu.in | 91 98451 58380
Student Coordinators – Placements
Ms. Prathibha : +91 (0) 89515 84165
Mr. Sharanabasava: +91 (0) 97391 56557
Placement Cell: Asst Officer : Ms. Lavanya : +91 (0) 98455 26633
Acliv technology & management academy
No.235/ E1 , Bommasandra Industrial Area, 3rd
Phase, KIADB, near Electronics City,
Bangalore – 560099 Karnataka INDIA
Cell: +91 98455 26633
www.atma.edu.in
Page 24
