2. My company is a shoe making company by the name Footstar Shoe Company. The
company designs, manufactures, markets, and distributes shoes all over the country.
The company has a long-term plan of expanding the business to foreign countries. Its
mission is to be the leading shoe making company in the region offering high quality,
less expensive, comfortable, and fashionable shoes. It employs more than 50
employees within the country. The company serves different market segments including
fashion, casual, and sports. It also segments its business based on gender i.e. women
and men, as well as, age; children, youth, and old people. The company is committed to
enhancing customer satisfaction by tailor-making shoes to meet all consumers’ needs. It
invests extensively in research to ensure that it come up with innovative products
regularly for it to acquire a competitive advantage. This is also to ensure that the
company’s survival is not at stake because of the stiff competition in the shoes industry.
The company also takes advantage of the ever-changing technology in designing,
manufacturing, marketing and distribution. In designing, the company ensures that it
comes up with fashionable and comfortable shoes that are competitive in the market. In
manufacturing, the company utilizes technology in bringing down the cost of production,
therefore, being able to charge low prices thus acquiring a competitive advantaged.
3. Technology also helps in enhancing efficiency through using resources, both human
and capital, optimally. The company also utilizes technology in distribution to ensure an
effective delivery of products to customers. Technology help in ensuring that shoes
reach customers in good time and also enhance the communication between the
company and customers, for example, making ordering easier. In marketing, the
company utilizes technology ensuring that the advertisement message reaches a wide
coverage. It makes use of modern technology, for example, the social media, to
communicate its advertisement message to customers.
Team
The company has a valuable and diversified leadership team that works hard ensuring it
remains as the leader in the market. The team members have a wide range of skills,
therefore, helping in driving the company forward in all ways. Every member has
specialization in his or her area of operation. The selection of the team members was
rigorous to ensure that …
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