Ash Donaldson
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Personal Information
Organization / Workplace
Tobias & Tobias AustraliaLocation
Sydney, New South Wales AustraliaOccupation
Principal Behaviour Design and Innovation ConsultantIndustry
Design
Website
www.tobiasandtobias.com.auAbout
I'm a Behaviour Design & Innovation Consultant. I've been practising, studying and promoting all aspects of human-centred design for 20 years - from Human Factors and User Experience to Behavioural Economics. During my time in this industry I've had the opportunity to work on many interesting projects, from doing the early research and design of Wotif.com, through designing the new Intelligent Deposit ATMs for National Australia Bank, to researching and designing interventions to help people change their relationship with alcohol.