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Digital Marketing Seminar: Going Beyond The Click.
Digital Marketing Seminar: Going Beyond The Click.
Digital Marketing Seminar: Going Beyond The Click.
Digital Marketing Seminar: Going Beyond The Click.
Digital Marketing Seminar: Going Beyond The Click.
Digital Marketing Seminar: Going Beyond The Click.
Digital Marketing Seminar: Going Beyond The Click.
Digital Marketing Seminar: Going Beyond The Click.
Digital Marketing Seminar: Going Beyond The Click.
Digital Marketing Seminar: Going Beyond The Click.
Digital Marketing Seminar: Going Beyond The Click.
Digital Marketing Seminar: Going Beyond The Click.
Digital Marketing Seminar: Going Beyond The Click.
Digital Marketing Seminar: Going Beyond The Click.
Digital Marketing Seminar: Going Beyond The Click.
Digital Marketing Seminar: Going Beyond The Click.
Digital Marketing Seminar: Going Beyond The Click.
Digital Marketing Seminar: Going Beyond The Click.
Digital Marketing Seminar: Going Beyond The Click.
Digital Marketing Seminar: Going Beyond The Click.
Digital Marketing Seminar: Going Beyond The Click.
Digital Marketing Seminar: Going Beyond The Click.
Digital Marketing Seminar: Going Beyond The Click.
Digital Marketing Seminar: Going Beyond The Click.
Digital Marketing Seminar: Going Beyond The Click.
Digital Marketing Seminar: Going Beyond The Click.
Digital Marketing Seminar: Going Beyond The Click.
Digital Marketing Seminar: Going Beyond The Click.
Digital Marketing Seminar: Going Beyond The Click.
Digital Marketing Seminar: Going Beyond The Click.
Digital Marketing Seminar: Going Beyond The Click.
Digital Marketing Seminar: Going Beyond The Click.
Digital Marketing Seminar: Going Beyond The Click.
Digital Marketing Seminar: Going Beyond The Click.
Digital Marketing Seminar: Going Beyond The Click.
Digital Marketing Seminar: Going Beyond The Click.
Digital Marketing Seminar: Going Beyond The Click.
Digital Marketing Seminar: Going Beyond The Click.
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Digital Marketing Seminar: Going Beyond The Click.

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Transcript

  • 1. Digital Marketing Seminar: Going Beyond The Click. Presented By: Art Ruiz, Jr. Regional Account Executive
  • 2. WhoIsGannett? Gannett is not your typical media company. Gannett owns 80+ Newspapers and 45+ Local TV Stations across the country in addition to a vast portfolio of digital properties.
  • 3. Seminar Overview 1. Consumer Buying Process 2. Right Message, Right People, Right Time 3. Going Beyond The Click 4. UX > User Experience
  • 4. AreWeOverwhelmed?
  • 5. 3WaysToWinOnline.
  • 6. Consumer Buying Process
  • 7. Strategy?WhatStrategy?
  • 8. Right Message, Right People, At The Right Time.
  • 9. FoundationalStrategy–SEM(PPC)
  • 10. Eye-TrackingHeatMap SEM(PPC)
  • 11. JustTheClicks. dumpster rental rental of dumpster rent a dumpster dumpsters rental dumpster rentals dumpsters for rent rent dumpster dumpster for rent dumpster rent how to rent a dumpster rent dumpsters dumpsters to rent where to rent a dumpster where can i rent a dumpster roll off roll on roll off rolloff roll off dumpster roll off dumpsters dumpster roll off roll off container trash dumpster rolloff dumpster container roll off roll on roll off container trash dumpsters rolloff dumpsters rolloff container roll off containers roll on roll off containers trash dumpster rental garbage dumpster rolloff containers trash dumpster rentals truck roll off dumpster rental prices dumpster container rental renting a dumpster dumpster bin rental garbage dumpsters renting dumpster rent trash dumpster rent a trash dumpster trash bin rentals roll off rental dumpster renting trash dumpsters for rent waste dumpster rental dumpster rental price renting dumpsters rent a dumpster cost dumpster rental cost cost of dumpster rental cost to rent a dumpster rent dumpster cost cost to rent dumpster roll off dumpster rental roll off rentals rent a dumpster prices dumpster rental service dumpster rental rates dumpster rental costs roll off dumpster rentals garbage dumpster rental roll offs construction dumpster roll off boxes garbage dumpster rentals dumpster rental services construction dumpsters roll off container rental rolloff rental rolloffs roll off trailers rolloff dumpster rental 10 yard dumpster rent a garbage dumpster rent garbage dumpster trash roll off 20 yard dumpster roll off service roll off services 30 yard dumpster cheap dumpster rental 10 yard dumpsters how much to rent a dumpster garbage dumpsters for rent garbage dumpsters rentals rolloff service how much is it to rent a dumpster affordable dumpster rental mini rolloff 30 yard dumpsters roll off bins roll off box cheap dumpsters for rent dumpster rental management roll off bin rolloff services 40 yard dumpster
  • 12. Is It Working? Am I Winning?
  • 13. GoingBeyondTheClick.
  • 14. TheMillionDollarQuestion… dumpster rental rental of dumpster rent a dumpster dumpsters rental dumpster rentals dumpsters for rent rent dumpster dumpster for rent dumpster rent how to rent a dumpster rent dumpsters dumpsters to rent where to rent a dumpster where can i rent a dumpster roll off roll on roll off rolloff roll off dumpster roll off dumpsters dumpster roll off roll off container trash dumpster rolloff dumpster container roll off roll on roll off container trash dumpsters rolloff dumpsters rolloff container roll off containers roll on roll off containers trash dumpster rental garbage dumpster rolloff containers trash dumpster rentals truck roll off dumpster rental prices dumpster container rental renting a dumpster dumpster bin rental garbage dumpsters renting dumpster rent trash dumpster rent a trash dumpster trash bin rentals roll off rental dumpster renting trash dumpsters for rent waste dumpster rental dumpster rental price renting dumpsters rent a dumpster cost dumpster rental cost cost of dumpster rental cost to rent a dumpster rent dumpster cost cost to rent dumpster roll off dumpster rental roll off rentals rent a dumpster prices dumpster rental service dumpster rental rates dumpster rental costs roll off dumpster rentals garbage dumpster rental roll offs construction dumpster roll off boxes garbage dumpster rentals dumpster rental services construction dumpsters roll off container rental rolloff rental rolloffs roll off trailers rolloff dumpster rental 10 yard dumpster rent a garbage dumpster rent garbage dumpster trash roll off 20 yard dumpster roll off service roll off services 30 yard dumpster cheap dumpster rental 10 yard dumpsters how much to rent a dumpster garbage dumpsters for rent garbage dumpsters rentals rolloff service how much is it to rent a dumpster affordable dumpster rental mini rolloff 30 yard dumpsters roll off bins roll off box cheap dumpsters for rent dumpster rental management roll off bin rolloff services 40 yard dumpster
  • 15. TheMillionDollarQuestion… dumpster rental rental of dumpster rent a dumpster dumpsters rental dumpster rentals dumpsters for rent rent dumpster dumpster for rent dumpster rent how to rent a dumpster rent dumpsters dumpsters to rent where to rent a dumpster where can i rent a dumpster roll off roll on roll off rolloff roll off dumpster roll off dumpsters dumpster roll off roll off container trash dumpster rolloff dumpster container roll off roll on roll off container trash dumpsters rolloff dumpsters rolloff container roll off containers roll on roll off containers trash dumpster rental garbage dumpster rolloff containers trash dumpster rentals truck roll off dumpster rental prices dumpster container rental renting a dumpster dumpster bin rental garbage dumpsters renting dumpster rent trash dumpster rent a trash dumpster trash bin rentals roll off rental dumpster renting trash dumpsters for rent waste dumpster rental dumpster rental price renting dumpsters rent a dumpster cost dumpster rental cost cost of dumpster rental cost to rent a dumpster rent dumpster cost cost to rent dumpster roll off dumpster rental roll off rentals rent a dumpster prices dumpster rental service dumpster rental rates dumpster rental costs roll off dumpster rentals garbage dumpster rental roll offs construction dumpster roll off boxes garbage dumpster rentals dumpster rental services construction dumpsters roll off container rental rolloff rental rolloffs roll off trailers rolloff dumpster rental 10 yard dumpster rent a garbage dumpster rent garbage dumpster trash roll off 20 yard dumpster roll off service roll off services 30 yard dumpster cheap dumpster rental 10 yard dumpsters how much to rent a dumpster garbage dumpsters for rent garbage dumpsters rentals rolloff service how much is it to rent a dumpster affordable dumpster rental mini rolloff 30 yard dumpsters roll off bins roll off box cheap dumpsters for rent dumpster rental management roll off bin rolloff services 40 yard dumpster
  • 16. TheMillionDollarQuestion… dumpster rental rental of dumpster rent a dumpster dumpsters rental dumpster rentals dumpsters for rent rent dumpster dumpster for rent dumpster rent how to rent a dumpster rent dumpsters dumpsters to rent where to rent a dumpster where can I rent a dumpster roll off roll on roll off rolloff roll off dumpster roll off dumpsters dumpster roll off roll off container trash dumpster rolloff dumpster container roll off roll on roll off container trash dumpsters rolloff dumpsters rolloff container roll off containers roll on roll off containers trash dumpster rental garbage dumpster rolloff containers trash dumpster rentals truck roll off dumpster rental prices dumpster container rental renting a dumpster dumpster bin rental garbage dumpsters renting dumpster rent trash dumpster rent a trash dumpster trash bin rentals roll off rental dumpster renting trash dumpsters for rent waste dumpster rental dumpster rental price renting dumpsters rent a dumpster cost dumpster rental cost cost of dumpster rental cost to rent a dumpster rent dumpster cost cost to rent dumpster roll off dumpster rental roll off rentals rent a dumpster prices dumpster rental service dumpster rental rates dumpster rental costs roll off dumpster rentals garbage dumpster rental roll offs construction dumpster roll off boxes garbage dumpster rentals dumpster rental services construction dumpsters roll off container rental rolloff rental rolloffs roll off trailers rolloff dumpster rental 10 yard dumpster rent a garbage dumpster rent garbage dumpster trash roll off 20 yard dumpster roll off service roll off services 30 yard dumpster cheap dumpster rental 10 yard dumpsters how much to rent a dumpster garbage dumpsters for rent garbage dumpsters rentals rolloff service how much is it to rent a dumpster affordable dumpster rental mini rolloff 30 yard dumpsters roll off bins roll off box cheap dumpsters for rent dumpster rental management roll off bin rolloff services 40 yard dumpster
  • 17. TheMillionDollarQuestion… dumpster rental rent a dumpster dumpsters rental dumpster rentals dumpsters for rent rent dumpster dumpster for rent dumpster rent how to rent a dumpster rent dumpsters dumpsters to rent where to rent a dumpster where can I rent a dumpster roll off roll on roll off rolloff roll off dumpster roll off dumpsters dumpster roll off roll off container trash dumpster rolloff dumpster container roll off roll on roll off container trash dumpsters rolloff dumpsters rolloff container roll off containers roll on roll off containers trash dumpster rental garbage dumpster rolloff containers trash dumpster rentals truck roll off dumpster rental prices dumpster container rental renting a dumpster dumpster bin rental garbage dumpsters renting dumpster rent trash dumpster rent a trash dumpster trash bin rentals roll off rental dumpster renting trash dumpsters for rent waste dumpster rental dumpster rental price renting dumpsters rent a dumpster cost dumpster rental cost cost of dumpster rental cost to rent a dumpster rent dumpster cost cost to rent dumpster roll off dumpster rental roll off rentals rent a dumpster prices dumpster rental service dumpster rental rates dumpster rental costs roll off dumpster rentals garbage dumpster rental roll offs construction dumpster roll off boxes garbage dumpster rentals dumpster rental services construction dumpsters roll off container rental rolloff rental rolloffs roll off trailers rolloff dumpster rental 10 yard dumpster rent a garbage dumpster rent garbage dumpster trash roll off 20 yard dumpster roll off service roll off services 30 yard dumpster cheap dumpster rental 10 yard dumpsters how much to rent a dumpster garbage dumpsters for rent garbage dumpsters rentals rolloff service how much is it to rent a dumpster affordable dumpster rental mini rolloff 30 yard dumpsters roll off bins roll off box cheap dumpsters for rent dumpster rental management roll off bin rolloff services 40 yard dumpster
  • 18. TheMillionDollarQuestion… dumpster rental dumpsters rental dumpster rentals dumpsters rental dumpster rentals how to rent a dumpster rent dumpsters dumpsters to rent roll off dumpster roll off dumpsters roll on roll off containers trash dumpster rental cost to rent dumpster roll off dumpster rental roll off rentals roll off services 30 yard dumpster rolloff services 40 yard dumpster renting a dumpster dumpster bin rental rent a dumpster cost roll off boxes dumpster rental dumpsters rental dumpster rentals how to rent a dumpster rent dumpsters dumpsters to rent roll off dumpster roll off dumpsters roll on roll off containers trash dumpster rental cost to rent dumpster roll off dumpster rental roll off rentals roll off services 30 yard dumpster rolloff services 40 yard dumpster rent dumpsters dumpsters to rent roll off dumpster roll off dumpsters roll on roll off containers trash dumpster rental cost to rent dumpster roll off dumpster rental roll off rentals roll off services 30 yard dumpster rolloff services 40 yard dumpster renting a dumpster dumpster bin rental
  • 19. TheMillionDollarQuestion… Data Driven Strategy + Conversion Based Optimization = Increased $$$
  • 20. ConversionBasedOptimization
  • 21. HowDoWeTrack?
  • 22. HowDoWeTrack?
  • 23. MobileSearch • Integrated Into Search Platform. • Optimize Based On Performance. • Very High Click To Call Ratios. • 84% Of Follow-Up Actions Are Triggered By Mobile Search Occur Within 5 Hours.
  • 24. 3WaysToWinOnline.
  • 25. SearchEngineOptimization|SEO
  • 26. SearchEngineOptimization|SEO
  • 27. SearchEngineOptimization|SEO
  • 28. 3WaysToWinOnline.
  • 29. MapListingOptimization GOOGLE + MAP LISTINGS
  • 30. Maps:MapsandReputation Overview- CurrentState It is crucial that Bauerle and Company's site is getting the proper exposure by showing up in the local results section (Google Places/MAPS). In order for your site to be found by local searchers, we will optimize your Places page via proprietary techniques to get your business the local exposure it needs. Currently you have 0 reviews on the top review sites. This is FREE marketing from your customers. We can increase that number. It pays to keep on top of what your customers are saying about you. A positive comment can be highlighted and shared with your customer base, while a prompt response to a negative review can turn a critic into a fan.
  • 31. Maps:BenefitsofaMapsand ReputationProgram With our top-of-the-line maps and reputation dashboard product, our experts will: • Set up and optimize your Google Places and FourSquare listing for maximum local visibility on search engines • Create a customized reputation dashboard, where you can track & address mentions of your business on the web. • Syndicate your business information across hundreds of partner sites for branding and presence purposes • Create 300 citations per six months in order to further validate your Google listing • Report on your monthly views and click-through actions via the Google Places Analytics • Report on your business’ mentions on the web to which you may respond or take additional action
  • 32. Local SEO & Map Optimization
  • 33. UX(UserExperience) Consumers Are Looking For Reasons To Do Business With You. • Brand Recognition • Brand Consistency • Location • Call To Action • Relevancy • Ease Of Use • Visual Impact (Ugly Is Out) • Authority • Trust
  • 34. UX(UserExperience) Consumers Are Looking For Reasons To Do Business With You. • Brand Recognition • Brand Consistency • Location • Call To Action • Relevancy • Ease Of Use • Visual Impact (Ugly Is Out) • Authority • Trust
  • 35. UX(UserExperience) Data Driven Strategy + Great User Experience (UX) = • Increased CONVERSIONS • Larger ROI With Your Current Marketing Dollars • Lower Cost To Acquire New Customers
  • 36. PPC: Visibility.Measurability.Confidence Detailed, transparentanalytics allow for continual campaign improvement. *Thisis meant to be an example of our PPC reporting, not a performance indicator of how your campaign will do.
  • 37. AtaGlance: Visibility.Measurability.Confidence Detailed,transparentanalyticsallowforcontinualcampaignimprovements.

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