"The melting pot is changing colors. United States is known as the land of opportunity and millions of immigrants come to this nation looking to conquer the American Dream. Not too long ago, the big news when talking about population was the announcement that the Latino Community was the number one minority, with the most rapid growth and numbers to showcase it.
This is from an article that appeared on the Titanium Success website: https://titaniumsuccess.com/the-latino-market-a-goldmine-at-your-fingertips/
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1. The Latino Market: A
Goldmine at Your Fingertips
https://titaniumsuccess.com
2. The melting pot is changing colors. United States is known as the land of
opportunity and millions of immigrants come to this nation looking to conquer
the American Dream. Not too long ago, the big news when talking about
population was the announcement that the Latino Community was the number
one minority, with the most rapid growth and numbers to showcase it.
There are an estimated 55 million Latinos or Hispanics in the United States, or
in other words, we are 17% of the general population in this country. A
community that to many have said has a long way to go when it comes to
political power, education rates of college graduates, and average income; all is
debatable and the “Sleeping Giant” as many still call the Latino community,
could soon give a lot of surprises in all areas. Today I want to focus your
attention not on what it needs to be done or will happen the Latino
Community, but more importantly, what it is already happening. You may be
losing the piece of the cake that has your name on it.
https://titaniumsuccess.com
3. Recently, I had a meeting with a new client that was
inquiring about one of the many services my company,
Mary Rabago Productions offers. The meeting focused
more on the topic of translation. The more I learned
during the conversation in regards to the type of business
his company was about, the more intrigued I became
about why they did not do any marketing that targets the
Latino Community.
https://titaniumsuccess.com
4. This person kept mentioning that with a presence in over
20 states in the nation, it is an amazing growth within the
last few years. Despite this, they have not seen the need
to cater to the Latino Community. They made it clear to
me that the translation services for their legal documents
they were requesting from me was because of a
requirement that all those states had. The more they
spoke about the fact that they did not have the
infrastructure to assist Spanish-speaking customers nor
the plans in the near future to change that or even market
to that portion of the population, the more I saw not their
accomplishments, but the GOLDMINE they were
ignoring. They were not interested in it, nor were they
banking on it!
https://titaniumsuccess.com
5. How could you ignore 55 million or so potential clients?
Let me put it to you in other words: pure numbers. We all
understand numbers and according to experts, the
Hispanic purchasing power in the United States will reach
$1.5 Trillion dollars in 2015 and $2 Trillion by 2020. So I
ask you again, how can your company ignore that fact?
Why is it “good business” to ignore that possible revenue
that your company may be missing?
My friends, I believe not only the melting pot has more of
a brownish color nowadays, but also the SLEEPING GIANT
is shifting places within the business community. Too
many businesses are missing out on millions of dollars
from the Latino buying power. If you still have doubts, I
will leave you with this: one out of every 10 dollars spent
on consumer goods in the United States are spent by a
Hispanic shopper.
https://titaniumsuccess.com
6. Time to wake up, America. Stop ignoring this gold mine at
your fingertips.
https://titaniumsuccess.com
