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Bringing Web Personalization to Small Business ~ Duda Mobile
You've probably heard that web personalization is a must-have for every site out there, but that it's nearly impossible to add it unless you've got the budget for it. Well, at Duda, we've set out to make web personalization easier with a new tool called inSite.
Bringing Web Personalization to Small Business ~ Duda Mobile
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- 3. COMPANY OVERVIEW Our Mission:To provide web professionals with the most innovative and efficient tools for creating the best possible online presence Our Products: (1) DudaMobile – mobile-only site builder (2) DudaOne – responsive site builder (3) inSite – dynamic website personalization tool Over 5000 web pros using the platform (dudamobile.com/dudapro)
- 4. AGENDA Intro to WebsitePersonalization What is inSite Live Demo How to Sell inSite to Customers Q & A
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- 7. PERSONALIZATION IS EFFECTIVE WHENDONE RIGHT
- 8. AND NOT SOEFFECTIVE AT OTHER TIMES…
- 9. Contextual Marketing campaign Past browsingbehavior On-site action Gender Profession Age Education Marital status Geography/location Browser Time of day New/repeat visitor Device type (mobile, web, tablet) Behavioral Demographic TYPES OF WEBSITE PERSONALIZATION
- 10. 81% of smallbusiness owners think the ability to offer personalized content is valuable for driving sales* 94% of small businesses say personalization is critical to their success* Businesses that leverage personalized content on their website average a 19% increase in sales* Duda 2014* Econsultacy 2013* THE NUMBERS BEHIND THE DEMAND
- 11. MARKETERS SAY THAT CREATINGA PERSONALIZED CROSS- CHANNEL EXPERIENCE IS ONE OF THE TOP 10 MOST PRESSING BUSINESS CHALLENGES * * Salesforce 2015 State of Marketing*
- 12. SO WHY AREN’TMOST BUSINESS WEBSITES PERSONALIZED AND DYNAMIC?
- 13. BECAUSE IT WASFREAKING HARD!
- 14. BUT NOT ANYMORE THANKSTO INSITE.
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- 16. WHAT IS INSITE? inSiteis powerful website personalization tool that enables SMBs and web professionals to quickly and easily create individualized user experiences that best meet visitor needs. This is accomplished by applying a combination of triggers and changes.
- 17. {trigger} A {trigger} isa predetermined action or event such as a person visiting your site at a certain time of day.
- 18. {change} Then a {change}automatically occurs on your site, such as a new popup for a discount coupon or notification bar being displayed. Popup
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- 20. WHAT CAN INSITEDO FOR YOU? Welcome Message for First-Time Visitors INCREASE ENGAGEMENT Notification Bar
- 21. WHAT CAN INSITEDO FOR YOU? Geo location based promotions INCREASE SALES Newsletter signup for returning visitors INCREASE LEADS
- 22. INSITE WORKS Phoenix-based restaurant,The Gladly implemented inSite Increased reservation conversions 70% with a Restaurant Week notification bar Read more: https://www.dudamobile.com/case-study/the-gladly- restaurant
- 23. INSITE WORKS LoopConf implementedinSite to highlight the current session on their schedule page Participants were thrilled to find the next session so easily
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- 25. HOW DO WEB PROSSELL INSITES?
- 26. Website personalization isan advanced feature that separates you from your competitors inSite is an additional, ongoing marketing service you provide, much like SEM or email marketing POSITIONING
- 27. Australia-based web designagency, The Camel, uses inSite to create “customer attraction programs” for SMB clients. INSITE IN ACTION
- 28. Boom Boom Burger— Father’s Day promotion on mobile devices accounting for 13 additional table reservations Bikram Yoga Glen Waverly Studio — Two-week promotion in Aug 2015 to advertise a special course, which accounted for AU$ 75K in additional revenue CLIENT’S RESULTS
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