1. Anne Cristiano
FA 102a, Research, Product Proposal &
Brand Development
Tuesday, December 3, 13

2. Anne Cristiano
Assignment One, Research
Beyond texting:
Augmented-reality windshields ̶
what could go wrong?
http://www.kurzweilai.net/beyond-texting-augmented-reality-windshields-what-could-go-wrong
Tuesday, December 3, 13

3. Anne Cristiano
Assignment One, Research
Driving gone digital through
augmented-reality windshields.
http://www.kurzweilai.net/beyond-texting-augmented-reality-windshields-what-could-go-wrong
Tuesday, December 3, 13

4. Anne Cristiano
Assignment One, Research
'Augmented-reality' windshields
and the future of driving
http://edition.cnn.com/2012/01/13/tech/innovation/ces-future-driving/index.html
Tuesday, December 3, 13

5. Anne Cristiano
Assignment One, Research
The urge to maintain a safe driving
atmosphere whilst providing the
lastest technological advancements in
vehicles is crucial in the development
of augmented-reality windshields.
Tuesday, December 3, 13

6. Anne Cristiano
Assignment One, Description of Future Product
Augmented Reality Windshields
-Global Positioning Software
- Media/Entertainment
- Emergency Response
Tuesday, December 3, 13

7. Anne Cristiano
Assignment Two, Naming Process
Copilot: Similar job relating to the function of
this invention
ARW: Augmented Reality Windshields
SMARTSHIELD: Smart windshields are the
way of the future
Tuesday, December 3, 13

8. Anne Cristiano
Assignment Two, Brand Character Diagram
Language
Intuitive
Accurate
Streaming
Direct
Inform
Engage
Tone
Persona
Versatile
Anticipatory
Augmented
Tuesday, December 3, 13
Purpose
Resourcful
Attentive
Responsive

9. Anne Cristiano
Assignment Three, Sound Signatures
Raw Sounds: Non-Human Living Thing
Tuesday, December 3, 13

10. Anne Cristiano
Assignment Three, Sound Signatures
Raw Sounds: Musical Phrase
Tuesday, December 3, 13

11. Anne Cristiano
Assignment Three, Sound Signatures
Raw Sounds: Mechanical Sound
Tuesday, December 3, 13

12. Anne Cristiano
Assignment Three, Sound Signatures
Raw Sounds: Natural Sound Effect
Tuesday, December 3, 13

13. Anne Cristiano
Assignment Three, Sound Signatures
Raw Sounds: Voice
Tuesday, December 3, 13

14. Anne Cristiano
Assignment Three, Sound Signature Rationale
Non-Human Living Thing:
Whale Call --> Undertone
Musical Phrase:
Melody --> Relaxing
Mechanical Sound:
Car Passing --> Relates to software
Natural Sound Effect:
Outdoors at Night time --> correlates with car driving
Voice:
Whistle --> Connects back to whale call
Tuesday, December 3, 13

15. Anne Cristiano
Assignment Three, Final Signature Sound
Tuesday, December 3, 13

16. Anne Cristiano
Assignment Four, Logotype Research
Brand Character Diagram Inspiration: DIRECT
The most important aspect of this service is
to make sure that drivers are directed to any
location or online platform as quickly, as
safely, and as simply as possible.
Tuesday, December 3, 13

17. Anne Cristiano
Assignment Four, Logotype Research
Tuesday, December 3, 13

18. Anne Cristiano
Assignment Four, Finished Logotype
Tuesday, December 3, 13

19. Anne Cristiano
Assignment Five, Motion Graphic
Branding Storyboard
Tuesday, December 3, 13
Anne Cristiano, Professor Klinkowstein
FA102a, Introduction to New Media Design
Planning for Motion Graphics Branding

20. Anne Cristiano
Assignment Five, Motion Graphic Branding
Tuesday, December 3, 13