Anne Cristiano

FA 102a, Research, Product Proposal &
Brand Development

Tuesday, December 3, 13
Anne Cristiano

Assignment One, Research

Beyond texting:
Augmented-reality windshields ̶
what could go wrong?
http://www....
Anne Cristiano

Assignment One, Research

Driving gone digital through
augmented-reality windshields.
http://www.kurzweila...
Anne Cristiano

Assignment One, Research

'Augmented-reality' windshields
and the future of driving
http://edition.cnn.com...
Anne Cristiano

Assignment One, Research

The urge to maintain a safe driving
atmosphere whilst providing the
lastest tech...
Anne Cristiano

Assignment One, Description of Future Product

Augmented Reality Windshields
-Global Positioning Software
...
Anne Cristiano

Assignment Two, Naming Process

Copilot: Similar job relating to the function of
this invention
ARW: Augme...
Anne Cristiano

Assignment Two, Brand Character Diagram

Language
Intuitive
Accurate
Streaming

Direct
Inform
Engage

Tone...
Anne Cristiano

Assignment Three, Sound Signatures
Raw Sounds: Non-Human Living Thing

Tuesday, December 3, 13
Anne Cristiano

Assignment Three, Sound Signatures
Raw Sounds: Musical Phrase

Tuesday, December 3, 13
Anne Cristiano

Assignment Three, Sound Signatures
Raw Sounds: Mechanical Sound

Tuesday, December 3, 13
Anne Cristiano

Assignment Three, Sound Signatures
Raw Sounds: Natural Sound Effect

Tuesday, December 3, 13
Anne Cristiano

Assignment Three, Sound Signatures
Raw Sounds: Voice

Tuesday, December 3, 13
Anne Cristiano

Assignment Three, Sound Signature Rationale

Non-Human Living Thing:
Whale Call --> Undertone
Musical Phra...
Anne Cristiano

Assignment Three, Final Signature Sound

Tuesday, December 3, 13
Anne Cristiano

Assignment Four, Logotype Research

Brand Character Diagram Inspiration: DIRECT
The most important aspect ...
Anne Cristiano

Assignment Four, Logotype Research

Tuesday, December 3, 13
Anne Cristiano

Assignment Four, Finished Logotype

Tuesday, December 3, 13
Anne Cristiano

Assignment Five, Motion Graphic
Branding Storyboard

Tuesday, December 3, 13

Anne Cristiano, Professor Kl...
Anne Cristiano

Assignment Five, Motion Graphic Branding

Tuesday, December 3, 13
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Smartshield

  1. 1. Anne Cristiano FA 102a, Research, Product Proposal & Brand Development Tuesday, December 3, 13
  2. 2. Anne Cristiano Assignment One, Research Beyond texting: Augmented-reality windshields ̶ what could go wrong? http://www.kurzweilai.net/beyond-texting-augmented-reality-windshields-what-could-go-wrong Tuesday, December 3, 13
  3. 3. Anne Cristiano Assignment One, Research Driving gone digital through augmented-reality windshields. http://www.kurzweilai.net/beyond-texting-augmented-reality-windshields-what-could-go-wrong Tuesday, December 3, 13
  4. 4. Anne Cristiano Assignment One, Research 'Augmented-reality' windshields and the future of driving http://edition.cnn.com/2012/01/13/tech/innovation/ces-future-driving/index.html Tuesday, December 3, 13
  5. 5. Anne Cristiano Assignment One, Research The urge to maintain a safe driving atmosphere whilst providing the lastest technological advancements in vehicles is crucial in the development of augmented-reality windshields. Tuesday, December 3, 13
  6. 6. Anne Cristiano Assignment One, Description of Future Product Augmented Reality Windshields -Global Positioning Software - Media/Entertainment - Emergency Response Tuesday, December 3, 13
  7. 7. Anne Cristiano Assignment Two, Naming Process Copilot: Similar job relating to the function of this invention ARW: Augmented Reality Windshields SMARTSHIELD: Smart windshields are the way of the future Tuesday, December 3, 13
  8. 8. Anne Cristiano Assignment Two, Brand Character Diagram Language Intuitive Accurate Streaming Direct Inform Engage Tone Persona Versatile Anticipatory Augmented Tuesday, December 3, 13 Purpose Resourcful Attentive Responsive
  9. 9. Anne Cristiano Assignment Three, Sound Signatures Raw Sounds: Non-Human Living Thing Tuesday, December 3, 13
  10. 10. Anne Cristiano Assignment Three, Sound Signatures Raw Sounds: Musical Phrase Tuesday, December 3, 13
  11. 11. Anne Cristiano Assignment Three, Sound Signatures Raw Sounds: Mechanical Sound Tuesday, December 3, 13
  12. 12. Anne Cristiano Assignment Three, Sound Signatures Raw Sounds: Natural Sound Effect Tuesday, December 3, 13
  13. 13. Anne Cristiano Assignment Three, Sound Signatures Raw Sounds: Voice Tuesday, December 3, 13
  14. 14. Anne Cristiano Assignment Three, Sound Signature Rationale Non-Human Living Thing: Whale Call --> Undertone Musical Phrase: Melody --> Relaxing Mechanical Sound: Car Passing --> Relates to software Natural Sound Effect: Outdoors at Night time --> correlates with car driving Voice: Whistle --> Connects back to whale call Tuesday, December 3, 13
  15. 15. Anne Cristiano Assignment Three, Final Signature Sound Tuesday, December 3, 13
  16. 16. Anne Cristiano Assignment Four, Logotype Research Brand Character Diagram Inspiration: DIRECT The most important aspect of this service is to make sure that drivers are directed to any location or online platform as quickly, as safely, and as simply as possible. Tuesday, December 3, 13
  17. 17. Anne Cristiano Assignment Four, Logotype Research Tuesday, December 3, 13
  18. 18. Anne Cristiano Assignment Four, Finished Logotype Tuesday, December 3, 13
  19. 19. Anne Cristiano Assignment Five, Motion Graphic Branding Storyboard Tuesday, December 3, 13 Anne Cristiano, Professor Klinkowstein FA102a, Introduction to New Media Design Planning for Motion Graphics Branding
  20. 20. Anne Cristiano Assignment Five, Motion Graphic Branding Tuesday, December 3, 13

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