Justin timberlake digipak analysis

1. By Allana Ead

2. The 20/20 Experience – Justin Timberlake

3. The whole look of this album cover is very sophisticated,
which could indicate that he is targeting more mature
fans. The artists album covers from the past differ from
this as they have targeted younger fans. This shows that
his album cover design is maturing as both him and his
fans mature. This signifies synthetic personalisation as he
is aiming to make original fans think he maintaining their
connection.
The writing is in a gold, bold font. This makes it stand out everything else on the
cover is in black and white. Gold is also associated with wealth. So by having this
album, the audience may feel like they are wealthy which is part of Maslow’s
Hierarchy of needs. The signified wealth is also backed up as the artist is wearing a
suit. Suits are often associated with wealth, sophistication and class.

4. This album also offers a slightly more personal
aspect in that it also includes four
photographs of the artist. This allows the
audience to be reminded of their idol.

5. The CD aims to look like an old vinyl record. This extends the fact that this
album is aiming to appeal to older fans. The contrast of the white centre
and black outer part makes the cd contrast. The writing is in a dark gold
turning bronze. The way this CD is presented makes it feel exclusive. When
the CD is taken out, you can then see more photographs of the artist on
the inside cover.

6. The back cover keeps with the image that can be seen on the front of the
album cover. This shows continuity and therefore extends the fact that
this album is quite exclusive and classy looking. The colour theme is still
black and white. However this time the writing is in a silver colour. Silver
is also associated class and wealth, the same way as gold is.