2. CREATE ATTRACTIVE, ENGAGING CONTENT TO
DRIVE VISITORS, CLICKS, COMMENTS & SHARES
Home must be captured in it’s
best light. Emphasize strengths
(neighborhood, schools,
property, interior amenities)
using photography and/or
video to generate maximum
exposure for ad spend.
3. FACEBOOK HAS THE DATA TO PLACE YOUR HOME
IN FRONT OF YOUR IDEAL CUSTOMER
Target product to local
consumer demographics &
focus exposure based on:
-Employer, Job title,
Industry
-Income level or
investment habits
-Statistically likely to move
-Geographic location
-Specific lifestyle interests
unique to each property:
eg, golfing, boating, clubs,
houses of worship, events,
schools, etc.
4. BUT AREN’T CONSUMERS ON FACEBOOK FOR
FAMILY & FRIENDS, NOT TO BUY HOMES?
Yes, they’re on Facebook to
engage friends and family!
This is why customers will
send homes to their family
& friends directly via
Facebook by “tagging”
eachother.
5. PURCHASERS WANT AN EASY WAY TO GET THEIR
QUESTIONS ANSWERED
Purchasers go through
several stages while
brainstorming and
exploring their
options; Facebook
provides a low-friction
method for them to
find answers.
6. AD THREADS AS A NOTIFICATION PLATFORM
Engaged viewers are
subscribed via Facebook
so as to see any
notifications on the
property:
-multiple offer deadlines,
-price reductions,
-improvements,
-changes to the property,
etc.
Consumers and their
agents are notified of offer
receipt to give them an
opportunity to compete
for the property and
create multiple offers.
7. THANK YOU!
Alexander Munro
Associate Broker with The Munro Group @ Vision Realty Centers
734-272-6612 (mobile)
awmunro@gmail.com
www.MunroPros.com