1. Media and Entertainment Courses from Manipal University
Manipal University in association with Whistling Woods International (WWI) and L V Prasad
Film & TV Academy, two of India’s premier Media & Entertainment institutes, offers an MBA in
Media and Entertainment, a course that is new, exciting and set to revolutionize the way future
professionals will shape the Indian Media & Entertainment space.
The 2 year MBA program in Media & Entertainment will cover varied subjects including Film
entertainment, Broadcast entertainment ( both TV & Radio) and AVGC (Animation, Visual
Effects, Gaming & Computer Graphics), New & Interactive Media and Event Management.
The growth of the Media and Entertainment sector over the past 10 years has been
spectacular.
Technological innovations across media platforms like films, television, mobile telephony,
gaming and internet have changed the rules of the game in the most fundamental way. With
the entry of multinationals across all sectors in media, corporatization seems to be a mantra
and well groomed media business professionals, an urgent necessity. In today’s changing
business environment, it is imperative to train and nurture competent and professional
‘Business Managers’ and ‘Media Entrepreneurs’.
From linear and more structured forms of managing enterprises, the new economy has given
high regard to individuals who show the ability to stretch themselves between logical and
rational managerial processes with an understanding of creativity, its sources and its multiple
manifestations.
Manipal University’s offering is a major step in the direction of creating such competent
professionals across media platforms. Manipal University invites you to a learning experience
that will enable you to be an industry-ready Media & Entertainment Professional.
The University’s strategic partnerships with Whistling Woods International (WWI) and L V
Prasad Film & TV Academy, will ensure exposure on actual production and post production
techniques, the process of film making and understanding TV, Radio & other sectors of the
entertainment industry.
Facts and Figures:
1. 2-year full-time programme.
2. Conducted at Manipal University’s Bangalore Campus, covering general management
subjects and media case studies.
3. Will consist of a period of hands-on exposure at WWI premises located at Film City,
Mumbai or L V Prasad Film & TV Academy, Chennai. This will include an overview of the

2. business aspects of production & post-production techniques, the process of film
making and understanding TV, Radio & other sectors of the entertainment industry.
4. Specializations offered in Film & Broadcast.
Programme Objectives:
This 2 year MBA programme aims to provide a practical framework for planning, controlling and
developing an integrated marketing strategy along with general management principles and
practices.
It takes students through the basic framework underlying advertising and brand management,
account planning and management, and then gears them towards applying this framework
towards managing media enterprises profitably. In so doing, the programme also trains
students towards understanding the context within which this industry operates (media
environment, legal guidelines, intellectual property and global marketing and distribution). The
students are also trained in appreciating Socio-Cultural factors, understanding market
psychology and analyzing market trends.
Industry Perspectives:
The growth of the Media and Entertainment sector over the past 10 years has been
spectacular.
Technological innovations across media platforms like films, television, mobile telephony,
gaming and internet have changed the rules of the game in the most fundamental way. With
the entry of multinationals across all sectors in Media, corporatization seems to be a mantra
and well groomed media business professionals, an urgent necessity. In today’s changing
business environment, it is imperative to train and nurture competent and professional
‘Business Managers’ and ‘Media Entrepreneurs’.
From linear and more structured forms of managing enterprises, the new economy has given
high regard to individuals who show the ability to stretch themselves between logical and
rational managerial processes with an understanding of creativity, its sources and its multiple
manifestations.
Manipal University’s offering is a major step in the direction of creating such competent
professionals across media platforms. Come and experience the thrill of being one such Gen.
Next Media Professional.