Agency Entourage and Which Wich Superior Sandwiches collaborated to create their own version of the popular "Harlem Shake" viral video. They filmed the video at a Which Wich location in Dallas. Agency Entourage's principal said that viral videos can provide a boost for brands' online presence. A Which Wich representative said the company enjoys having fun with partners and any excuse to use their confetti cannons.

1. FOR IMMEDIATE RELEASE
Ben Randolph
Principal, Agency Entourage
214.414.3035
Ben.randolph@agencyentourage.com
Hala Habal
Director of Communications, Which Wich
214.747.9424 x18
hala@whichwich.com
Agency Entourage Shakes It Up With Which Wich Superior Sandwiches®
DALLAS, TX, 2/20/13—Dallas-based digital marketing agency, Agency Entourage (AE) was recently
inspired to take the “Harlem Shake” dance craze to another level! AE’s creative team wanted to
develop a new twist to a digital phenomenon that has swept the country. A favorite downtown Dallas
lunch spot came to mind: Which Wich Superior Sandwiches was the ideal place to grab a literal and
figurative shake!
This 30-second online video dance craze typically opens with one person dancing to the “Harlem
Shake” by Baauer, with the crowd whipping up to a frenzied dance halfway through. AE and Which
Wich joined forces to create their own spin and the result can be seen here.
“Viral videos and social buzz provide a high velocity boost for brands and their online presence,” said
Ben Randolph, AE principal.
Which Wich brand engagement ambassador, Brandi Beakley, agreed, adding that “Part of the Which
Wich Vibe is about having fun with our friends, plus, we’d never turn down any reason to blow off
confetti cannons on a Monday morning!”
About Agency Entourage
AE is an ADDY and Dallas-Fort Worth AMA award-winning digital marketing agency, specializing in
helping brands build an online presence and building their online community. AE takes pride in
educating clients, sharing knowledge amongst their peers for the betterment of the industry, and
telling clients thank you - often. For more information, visit www.agencyentourage.com
About Which Wich Superior Sandwiches
Which Wich Superior Sandwiches was founded in Dallas in late 2003 by restaurant entrepreneur Jeff
Sinelli. The national sandwich chain is best known for its more than 50 customizable sandwiches,
creative ordering system and personalized sandwich bag. In 2007, Which Wich received the coveted
Hot Concepts! Award from Nation’s Restaurant News, the premier trade publication for the restaurant
industry. Which Wich currently has 300 locations open or in development in 30 states. For more
information, visit www.whichwich.com.