Press Release - After the Harvest Film Premiere at SCAA
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Press Release - After the Harvest Film Premiere at SCAA

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Come to the premiere of “After the Harvest: Fighting Hunger in the Coffeelands” at SCAA 2011! ...

Come to the premiere of “After the Harvest: Fighting Hunger in the Coffeelands” at SCAA 2011!

"After the Harvest: Fighting Hunger in the Coffeelands" will be shown three times at the Specialty Coffee Association of America (SCAA) Symposium and Exposition in Houston, TX, April 27-May 1, 2011:

- SCAA Symposium, Thursday, April 28, 9:00 a.m., Hilton Americas-Houston, 1600 Lamar, Houston, TX

- SCAA Expo, Friday, April 29, 9:00 a.m., George R. Brown Convention Center, Section B on Level 3, 1001 Avenida De Las Americas, Houston, Texas

- Coffee Kids reception, Friday, April 29, 5:00 p.m., George R. Brown Convention Center, Ballroom B










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    Press Release - After the Harvest Film Premiere at SCAA Press Release - After the Harvest Film Premiere at SCAA Document Transcript

    • 






 
 Coffee’s
“Thin
Months”
Highlighted
in
Film
to
Premier
at
SCAA
in
 Houston
April
28‐29
 
 20‐minute film narrated by Susan Sarandon The
next
new
thing
to
discover
about
coffee
might
not
be
in
the
coffee
cup
at
all.
Every
year,
around
the
world,
small‐scale
coffee
farmers
and
their
families
face
“the
thin
months”
–
months
of
seasonal
hunger
following
the
coffee
harvest.
In
Central
America,
this
period,
known
as
“Los
Meses
Flacos,”
starts
just
about
now
and
can
last
for
three
to
eight
months.


According
to
a
2007
study
by
the
International
Center
for
Tropical
Agriculture
(CIAT),
most
families
cope
with
these
months
of
food
insecurity
by
eating
the
same
foods
but
consuming
less;
eating
less
expensive
and
lower
quality
foods;
or
by
borrowing
funds
and
going
into
debt
to
purchase
food
–
ensuring
the
cycle
repeats
itself.
Seasonal
hunger
is
a
well‐established
phenomenon
in
coffee‐growing
communities,
but
not
widely
known
within
the
coffee
industry.



To
generate
awareness
about
the
extent
of
the
problem
and
to
help
generate
industry
support
for
food
security
initiatives
in
coffee‐growing
communities,
a
new
film
has
been
produced
focusing
on
the
day‐to‐day
challenges
of
“the
thin
months”
and
projects
established
to
eliminate
this
annual
crisis.


"After the Harvest: Fighting Hunger in the Coffeelands"
will
be
shown
three
times
at
the
Specialty
Coffee
Association
of
America
(SCAA)
Symposium
and
Exposition
in
Houston,
TX,
April
27‐May
1,
2011:

 ‐ SCAA
Symposium,
Thursday,
April
28,
9:00
a.m.,
Hilton
Americas‐Houston,
1600
Lamar,
Houston,
TX
 ‐ SCAA
Expo,
Friday,
April
29,
9:00
a.m.,
George
R.
Brown
Convention
Center,
Section
B
on
Level
3,
 1001
Avenida
De
Las
Americas,
Houston,
Texas
 ‐ Coffee
Kids
reception,
Friday,
April
29,
5:00
p.m.,
George
R.
Brown
Convention
Center,
Ballroom
B

The
film
is
narrated
by
Academy
Award‐winning
actress
Susan
Sarandon,
a
long‐time
supporter
of
Heifer
International
and
its
fight
against
world
hunger.
The
film
was
funded
by
The
Coffee
Trust,
with
a
grant
from
Green
Mountain
Coffee
Roasters,
Inc.


 
Coffee
professionals
interested
in
joining
an
industry‐wide
initiative
to
support
efforts
aimed
at
alleviating
hunger
during
the
“The
Thin
Months”
are
urged
to
attend
one
of
the
film
screenings
or
indicate
their
interest
online
at
www.AfterTheHarvest.org.
A
two‐minute
trailer
also
can
be
seen
on
that
website.
DVDs
of
the
full
20‐minute
film
will
be
available
from
Coffee
Kids
(Booth
625)
and
Café
Femenino
(Booth
1143)
at
the
SCAA
Expo,
or
upon
request
through
the
website.

Contacts:

Sandra
Marquardt,
On
the
Mark
PR,
301‐592‐0077,
smarquardt@onthemarkpr.com

 Sandy
Yusen,
Green
Mountain
Coffee
Roasters,
Inc.,
onsite
cell:
802‐760‐0144
 Laura
Peterson,
Green
Mountain
Coffee
Roasters,
Inc.,
onsite
cell:
802‐373‐5242