Marketing to Site Selectors
•Download as PPTX, PDF•
0 likes•307 views
Learn tips on how to market your area to site selectors. Presented by Janet Ady of Ady Voltedge at the WEDA Conference in Sheboygan, WI October 18, 2012.
Recommended
Recommended
More Related Content
Similar to Marketing to Site Selectors
Similar to Marketing to Site Selectors (20)
Recently uploaded
Recently uploaded (20)
Marketing to Site Selectors
- 1. Marketing to Site Selectors October 18, 2012 ©2012 Ady Voltedge Wisconsin Economic Development 1 Association 10/18/12
- 2. Today’s Goals Share what we’ve learned in working directly with site selectors, the companies they represent, and the EDOs who are trying to market to them ©2012 Ady Voltedge Wisconsin Economic Development 2 Association 10/18/12
- 3. About Ady Voltedge ©2012 Ady Voltedge Wisconsin Economic Development 3 Association 10/18/12
- 4. Some of Our Clients ©2012 Ady Voltedge Wisconsin Economic Development 4 Association 10/18/12
- 5. Communicating with Site Selectors ©2012 Ady Voltedge Wisconsin Economic Development 5 Association 10/18/12
- 6. Inbound: Site Selector Mindset • Client not EDO • Sound recommendation with tight timeline • Big picture to mundane details ©2012 Ady Voltedge Wisconsin Economic Development 6 Association 10/18/12
- 7. Who Are These Guys? • Twenty-six are members of the Site Selectors Guild ©2012 Ady Voltedge Wisconsin Economic Development 7 Association 10/18/12
- 8. Who Are These Guys? • ~200 also regularly work on site selection projects, perhaps not as the majority of their business • ~2,000 are commercial realtors, lawyers, and others who do some site selection projects (“part-timers”) • Companies themselves ©2012 Ady Voltedge Wisconsin Economic Development 8 Association 10/18/12
- 9. Inbound: Site Selection Process Interaction Step Implication to EDO with EDO 1. Company objectives. None Consider key reasons for relocating. 2. Countries and None Regional, state, MSA connections. Multiple States 3. States and/or Website Have to find your website via search Regions within a State terms; must have first-pass information (community profile) and second pass information (by TI). 4. Short List On-Site Visit Responsiveness, understanding the prospect, differentiating, mitigating weaknesses. 5. Final Personal Follow-through, documentation, Recommendation Contact ongoing contact through relocation. ©2012 Ady Voltedge Wisconsin Economic Development 9 Association 10/18/12
- 10. How Do They Like to Be Reached? … it depends ©2012 Ady Voltedge Wisconsin Economic Development 10 Association 10/18/12
- 11. How Do They NOT Like to Be Reached? • One small community at a time • As part of communications that go to multiple stakeholders • Without a clear message • Without organized information delivered in a time-effective manner • Without knowing who you are or what region you represent ©2012 Ady Voltedge Wisconsin Economic Development 11 Association 10/18/12
- 12. Lessons for Inbound Communications • Be prepared. • Do your research. • Respond promptly. • Stick to the schedule. • Stop talking. Listen. ©2012 Ady Voltedge Wisconsin Economic Development 12 Association 10/18/12
- 13. Value of Outbound Communications ©2012 Ady Voltedge Wisconsin Economic Development 13 Association 10/18/12
- 14. Fam Tours ©2012 Ady Voltedge Wisconsin Economic Development 14 Association 10/18/12
- 15. ©2012 Ady Voltedge Wisconsin Economic Development 15 Association 10/18/12
- 16. ©2012 Ady Voltedge Wisconsin Economic Development 16 Association 10/18/12
- 17. ©2012 Ady Voltedge Wisconsin Economic Development 17 Association 10/18/12
- 18. Personal Visits • Larger region more impactful, limit to 2-3 people • Research the site selector, industries, specialties, etc. • Present a structured overview of your region • Offer to bring in lunch • Offer to pay for consultants’ time • Leave-behinds ©2012 Ady Voltedge Wisconsin Economic Development 18 Association 10/18/12
- 19. Email or Print Newsletters ©2012 Ady Voltedge Wisconsin Economic Development 19 Association 10/18/12
- 20. ©2012 Ady Voltedge Wisconsin Economic Development 20 Association 10/18/12
- 21. ©2012 Ady Voltedge Wisconsin Economic Development 21 Association 10/18/12
- 22. ©2012 Ady Voltedge Wisconsin Economic Development 22 Association 10/18/12
- 23. ©2012 Ady Voltedge Wisconsin Economic Development 23 Association 10/18/12
- 24. ©2012 Ady Voltedge Wisconsin Economic Development 24 Association 10/18/12
- 25. ©2012 Ady Voltedge Wisconsin Economic Development 25 Association 10/18/12
- 26. ©2012 Ady Voltedge Wisconsin Economic Development 26 Association 10/18/12
- 27. ©2012 Ady Voltedge Wisconsin Economic Development 27 Association 10/18/12
- 28. Direct Marketing ©2012 Ady Voltedge Wisconsin Economic Development 28 Association 10/18/12
- 29. ©2012 Ady Voltedge Wisconsin Economic Development 29 Association 10/18/12
- 30. ©2012 Ady Voltedge Wisconsin Economic Development 30 Association 10/18/12
- 31. ©2012 Ady Voltedge Wisconsin Economic Development 31 Association 10/18/12
- 32. Advertising ©2012 Ady Voltedge Wisconsin Economic Development 32 Association 10/18/12
- 33. Websites ©2012 Ady Voltedge Wisconsin Economic Development 33 Association 10/18/12
- 34. Questions? Janet L. Ady Ady Voltedge 608.663.9218 jady@adyvoltedge.com ©2012 Ady Voltedge Wisconsin Economic Development 34 Association 10/18/12
Editor's Notes
- Reorder these based on the effectiveness noted in DCI reportPossibly put these on a four-box to show effectiveness and cost.