The holidays are a crucial time for many small businesses. In order to spread as much holiday cheer, small businesses must do marketing the right way. The elves at Adashmore Creative, a full-service marketing agency in Baltimore, put together a list of do's and dont's for small business holiday marketing efforts.

1. DAY
O L I ING
H
KDE TTI'S
M A 'R & ON
OS
D
DO MAKE SURE MARKETING IS
GOAL-DRIVEN
DON’T OVER PLAN
CUSTOMERS
WILL NOTICE
GOALS
1.
2.
3.
DO TAKE ADVANTAGE OF
SOCIAL BUZZ
HELP YOUR AUDIENCE SHARE
THE HOLIDAY CHEER
DO DEVELOP A PLAN TO KEEP
CUSTOMERS
INTERESTED
DON’T GET CARRIED AWAY
ACCOMPLISHING
NOTHING
DON’T FORGET TO
FOLLOW UP
NOTHING RUINS THE
SPIRIT MORE THAN UNTAMED
ANGRY SHOPPERS
sorr
DO TARGET YOUR EFFORTS
BREAK THROUGH
THE CLUTTER
y
DON'T LET CUSTOMERS
GET AWAY
FROM YOU
FIND WAYS TO ENGAGE THEM WELL
INTO THE NEW YEAR
FOLLOW THESE RULES
TO ADD SOME CHEER
TO YOUR HOLIDAY
SALES. BUT START NOW!
IF YOU WAIT UNTIL THE
12 DAYS OF CHRISTMAS
YOU WILL BE SURE TO
GET A BIG LUMP
OF COAL.
DON’T TRY TO CONNECT WITH
EVERYONE