AGA, known for their iconic ovens, wanted to launch a new remotely controlled oven called the AGA iTotal Control to appeal to time-pressed, tech savvy users. They partnered with Action Point to develop the software for controlling the oven via apps, websites, and text messages. The final product was a successful smart oven that could be operated remotely and expanded AGA's customer base.

1. An oven that awaits your command
Background
Case Study: AGA
Challenge
World famous, innovative ovens
Moving with the times
- adapting to changes in the domestic routine
AGA, the world’s most famous oven, was invented in 1922 by Nobel Prize winning Swedish physicist,
Gustaf Dalèn. Though steeped in heritage, AGA are very committed to capitalising on technical
innovations, ensuring they are still relevant in the 21st century.
In early 2012, AGA were preparing to launch the AGA iTotal Control. This innovative product would
allow users to control their ovens remotely and would be the first of its kind. AGA wanted to appeal to
the time pressed, tech savvy generation and had everything set to do so – except the software. They
began looking for a software development company that could quickly understand their needs and
deliver on their vision.

2. Solution
Result
A smart, remotely controlled oven
Action Point were instrumental in working with us from
concept through to delivery and support. I highly recommend
their work in the app and online space.
- Dave Carpenter, Technical Director, AGA
Keeping AGA at the heart of the home
AGA contacted Action Point, and we soon determined we could build and incorporate the required
software into devices the customer already owned. We developed an app for iPhones, iPads, Android
devices and the web. Users with none of these devices could control their ovens via text messages.
The end result was an oven that’s always ready and able to follow your instruction.
The marrying of Action Point’s software and AGA’s design created a hugely popular product, filling
a previously unseen gap in the market. It appealed to a wide, tech savvy audience who wanted
the convenience of their house heated, or their meals ready when they arrived home. Action Point
successfully helped AGA gain a new audience and stay at the forefront of modern living.
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