Building a reputation management dashboard

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Steps needed to create a simple, web-based, dashboard for monitoring the online reputation of a business (some ideas originally appeared in How to Build a Reputation Management Dashboard at http://www.aimclearblog.com/2009/03/16/how-to-build-a-reputation-monitoring-dashboard/)

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  • Use (at least) Google, Yahoo and Bing
    Repeat the search periodically to be sure you stay up to date
  • Using the box at right a single alert can be quickly defined.
    To manage existing alerts (or create new alerts), click the link at lower left
  • Using the box at right a single alert can be quickly defined.
    To manage existing alerts (or create new alerts), click the link at lower left
  • Using the box at right a single alert can be quickly defined.
    To manage existing alerts (or create new alerts), click the link at lower left
  • Using the box at right a single alert can be quickly defined.
    To manage existing alerts (or create new alerts), click the link at lower left
  • Using the box at right a single alert can be quickly defined.
    To manage existing alerts (or create new alerts), click the link at lower left
  • Using the box at right a single alert can be quickly defined.
    To manage existing alerts (or create new alerts), click the link at lower left
  • Using the box at right a single alert can be quickly defined.
    To manage existing alerts (or create new alerts), click the link at lower left
  • Using the box at right a single alert can be quickly defined.
    To manage existing alerts (or create new alerts), click the link at lower left
  • Using the box at right a single alert can be quickly defined.
    To manage existing alerts (or create new alerts), click the link at lower left
  • Using the box at right a single alert can be quickly defined.
    To manage existing alerts (or create new alerts), click the link at lower left
  • Using the box at right a single alert can be quickly defined.
    To manage existing alerts (or create new alerts), click the link at lower left
  • Using the box at right a single alert can be quickly defined.
    To manage existing alerts (or create new alerts), click the link at lower left
  • Building a reputation management dashboard

    1. 1. Building a Reputation Management Dashboard Scott Thomas About the Inn Freeport, Maine
    2. 2. Why you need reputation management You can not react to what is being said about your business unless you can find out about it.
    3. 3. Finding out what is being said ● Search the web ● Search for blogs ● Search social media
    4. 4. Finding out what is being said ● Alerts – Let the searches come to you
    5. 5. Overview ● Creating the searches ● Automate the searches ● Assemble the Dashboard
    6. 6. Manually Search the Web ● If you have accounts (such as gmail or a Google login), be sure you are logged out (or disable personalized search) ● Search – Your business name – Names of primary owners/employees – Social media usernames – Your web address(es)
    7. 7. Search for blogs ● In addition to blogs that appear in conventional search results, you can also perform a blog- specific search – Google Blog Search – Technorati – Other blog search engines
    8. 8. Automating the Search ● Alerts provide automated notifications when there are new search results – Yahoo Alerts – Google Alerts
    9. 9. Automating the Search ● Yahoo Alerts: alerts.yahoo.com
    10. 10. Automating the Search ● Yahoo Alerts: alerts.yahoo.com
    11. 11. Automating the Search ● Google Alerts: google.com/alerts
    12. 12. Automating the Search ● Google Alerts: google.com/alerts
    13. 13. Automating the Search ● Google Alerts: Results by RSS Feed
    14. 14. Automating the Search ● Google Alerts: Results by RSS Feed
    15. 15. Automating the Search ● Social Media mentions – TweetBeep.com – SocialMention.com – WhosTalkin.com
    16. 16. Automating the Search ● TweetBeep.com
    17. 17. Automating the Search ● SocialMention
    18. 18. Automating the Search ● SocialMention
    19. 19. Automating the Search ● WhosTalkin.com
    20. 20. Automating the Search ● WhosTalkin.com
    21. 21. Viewing the Results ● Email ● RSS Reader or... Convert email to RSS with toRSS from makeuseof.com
    22. 22. Viewing the Results ● Create a Dashboard – www.google.com/ig
    23. 23. Set up the Dashboard ● On iGoogle (www.google.com/ig) – Add tabs for ● My Brand (property name) ● People (names to search for) ● Competition (competitors and their people) ● Industry (keywords specific to the industry) ● Intent Words (words that mean “you're great” or “your place is terrible”)
    24. 24. Prepare for Searching ● In a spreadsheet (or on sheets of paper) create sheets for – Brand – People – Competition – Industry Keywords – Intent Words
    25. 25. Prepare for Searching ● On each page, make a list of the names or words that you would search for in that category ● Use keyword search tools to find more industry keywords (and variations) – MSN Keyword Mutation Detection Tool – Google AdWords keyword tool – There are others
    26. 26. Prepare the Alerts ● On each alert site – Create an alert for every search term you have identified ● There should be a LOT of them
    27. 27. Assemble the Info ● RSS search results – Google Alerts – Who's Talkin' (via Google Gadget) ● Email search results – Tweet Beep (last time it was available) – Yahoo Alerts – Social Mention
    28. 28. Assemble the Info ● Convert email alerts to RSS feeds – Convert email to RSS with toRSS from makeuseof.com – (create separate email address for this purpose, if necessary) ● Add the RSS feeds to your iGoogle tabs ● Scan them at least daily
    29. 29. Protecting Your Reputation ● Your goals should be to have your business seen as: – Transparent – Responsive – Unbiased – Trustworthy – Honest
    30. 30. Thank You for Your Attention Scott Thomas scott@AboutTheInn.com www.AboutTheInn.com

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