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Building a reputation management dashboard

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Steps needed to create a simple, web-based, dashboard for monitoring the online reputation of a business (some ideas originally appeared in How to Build a Reputation Management Dashboard at ...

Steps needed to create a simple, web-based, dashboard for monitoring the online reputation of a business (some ideas originally appeared in How to Build a Reputation Management Dashboard at http://www.aimclearblog.com/2009/03/16/how-to-build-a-reputation-monitoring-dashboard/)

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  • Use (at least) Google, Yahoo and Bing Repeat the search periodically to be sure you stay up to date
  • Using the box at right a single alert can be quickly defined. To manage existing alerts (or create new alerts), click the link at lower left
  • Using the box at right a single alert can be quickly defined. To manage existing alerts (or create new alerts), click the link at lower left
  • Using the box at right a single alert can be quickly defined. To manage existing alerts (or create new alerts), click the link at lower left
  • Using the box at right a single alert can be quickly defined. To manage existing alerts (or create new alerts), click the link at lower left
  • Using the box at right a single alert can be quickly defined. To manage existing alerts (or create new alerts), click the link at lower left
  • Using the box at right a single alert can be quickly defined. To manage existing alerts (or create new alerts), click the link at lower left
  • Using the box at right a single alert can be quickly defined. To manage existing alerts (or create new alerts), click the link at lower left
  • Using the box at right a single alert can be quickly defined. To manage existing alerts (or create new alerts), click the link at lower left
  • Using the box at right a single alert can be quickly defined. To manage existing alerts (or create new alerts), click the link at lower left
  • Using the box at right a single alert can be quickly defined. To manage existing alerts (or create new alerts), click the link at lower left
  • Using the box at right a single alert can be quickly defined. To manage existing alerts (or create new alerts), click the link at lower left
  • Using the box at right a single alert can be quickly defined. To manage existing alerts (or create new alerts), click the link at lower left

Building a reputation management dashboard Presentation Transcript

  • 1. Building a Reputation Management Dashboard Scott Thomas About the Inn Freeport, Maine
  • 2. Why you need reputation management You can not react to what is being said about your business unless you can find out about it.
  • 3. Finding out what is being said
    • S earch the web
    • 4. S earch for blogs
    • 5. S earch social media
  • 6. Finding out what is being said
    • A lerts
      • Let the searches come to you
  • 7. Overview
    • Creating the searches
    • 8. Automate the searches
    • 9. Assemble the Dashboard
  • 10. Manually Search the Web
    • If you have accounts (such as gmail or a Google login), be sure you are logged out (or disable personalized search)
    • 11. Search
      • Your business name
      • 12. Names of primary owners/employees
      • 13. Social media usernames
      • 14. Your web address(es)
  • 15. Search for blogs
    • In addition to blogs that appear in conventional search results, you can also perform a blog-specific search
      • Google Blog Search
      • 16. Technorati
      • 17. Other blog search engines
  • 18. Automating the Search
    • Alerts provide automated notifications when there are new search results
      • Yahoo Alerts
      • 19. Google Alerts
  • 20. Automating the Search
    • Yahoo Alerts: alerts.yahoo.com
  • 21. Automating the Search
    • Yahoo Alerts: alerts.yahoo.com
  • 22. Automating the Search
    • Google Alerts: google.com/alerts
  • 23. Automating the Search
    • Google Alerts: google.com/alerts
  • 24. Automating the Search
    • Google Alerts: Results by RSS Feed
  • 25. Automating the Search
    • Google Alerts: Results by RSS Feed
  • 26. Automating the Search
    • Social Media mentions
      • TweetBeep.com
      • 27. SocialMention.com
      • 28. WhosTalkin.com
  • 29. Automating the Search
    • TweetBeep.com
  • 30. Automating the Search
    • SocialMention
  • 31. Automating the Search
    • SocialMention
  • 32. Automating the Search
    • WhosTalkin.com
  • 33. Automating the Search
    • WhosTalkin.com
  • 34. Viewing the Results
    • Email
    • 35. RSS Reader
    or... Convert email to RSS with toRSS from makeuseof.com
  • 36. Viewing the Results
    • Create a Dashboard
      • www.google.com/ig
  • 37. Set up the Dashboard
    • On iGoogle ( www.google.com/ig )
      • Add tabs for
        • My Brand (property name)
        • 38. People (names to search for)
        • 39. Competition (competitors and their people)
        • 40. Industry (keywords specific to the industry)
        • 41. Intent Words (words that mean “you're great” or “your place is terrible”)
  • 42. Prepare for Searching
    • In a spreadsheet (or on sheets of paper) create sheets for
      • Brand
      • 43. People
      • 44. Competition
      • 45. Industry Keywords
      • 46. Intent Words
  • 47. Prepare for Searching
    • On each page, make a list of the names or words that you would search for in that category
    • 48. Use keyword search tools to find more industry keywords (and variations)
      • MSN Keyword Mutation Detection Tool
      • 49. Google AdWords keyword tool
      • 50. There are others
  • 51. Prepare the Alerts
    • On each alert site
      • Create an alert for every search term you have identified
    • There should be a LOT of them
  • 52. Assemble the Info
    • RSS search results
      • Google Alerts
      • 53. Who's Talkin' (via Google Gadget)
    • Email search results
      • Tweet Beep (last time it was available)
      • 54. Yahoo Alerts
      • 55. Social Mention
  • 56. Assemble the Info
    • Convert email alerts to RSS feeds
      • Convert email to RSS with toRSS from makeuseof.com
      • 57. (create separate email address for this purpose, if necessary)
    • Add the RSS feeds to your iGoogle tabs
    • 58. Scan them at least daily
  • 59. Protecting Your Reputation
    • Your goals should be to have your business seen as:
      • T ransparent
      • 60. R esponsive
      • 61. U nbiased
      • 62. T rustworthy
      • 63. H onest
  • 64. Thank You for Your Attention Scott Thomas [email_address] www.AboutTheInn.com