1. Uses and Gratification Theory
Diversion
Kerrang! Serves as a separate place
for the reader sit back and find out
about other people and the music
they love, while allowing them to
forget about their actual lives for a
while. The subtext “Where Life is
loud” helps make clearer the
difference from reality and the
magazine.
Personal Relationships
Kerrang slows the reader to keep up
with the latest music and bands,
which allows them to converse with
friends about these bands. It also
allows them to create relationships
with the bands and magazine
through Q&A’s done by bands and
letters to the editor.
Surveillance Personal Identity
Kerrang features news on celebrity Kerrang! Usually have articles on musicians that
lives and what they have recently the reader may look up to and base their own
got up to, such as this issue finding identity on. So advertise shops that help the
out about a new rock band You Me reader further experience and find their own
At Six. identity.