« This project will generate mass media interest.
I am the only woman competing as a skipper in the Ag2r race. This is the opportunity for your brand to be the star of the transatlantic race from France to St Barts. »
Alexia Barrier
2. • THE OPPOTUNITY
• ALEXIA BARRIER
4
• THE BOAT
5
• SAILING AND SPONSORSHIP
6
• THE RACE
7
• INVESTMENT AND BENEFITS
3
8
2
3. THE OPPORTUNITY
«
This
project
will
generate
mass
media
interest.
I
am
the
only
woman
competing
as
a
skipper
in
the
Ag2r
race.
This
is
the
opportunity
for
your
brand
to
be
the
star
of
the
transatlantic
from
France
to
St
Barts.
»
Alexia
Barrier
3
4. PORTAIT
ALEXIA BARRIER
Stars in Mediterranean Sea
Alexia Barrier, 33 years old is one of the most talented skipper in Offshore
racing. An accomplished sailor. Alexia is also a world class racer on Match
racing.
At 3 years old she starts sailing with her family on a 6 meters boat along the
coast of the French Riviera, then race for the first time with her dad in
Atlantic sea at 10 years old. At 15 years old Alexia is sailing instructor. In
the same time she is studing and will be graduated of sport management.
Hard worker she is co-skipper or crew on sailing boat to pay her school.
Since then Alexia is a Professional racer and sail all over the world on
superyachts and pure racing boats.
To Offshore Races
After leading the match racing ranking, Alexia wants to face a new
challenge, race single handed offshore. She sails with a Mini 6.50, Figaro 2,
60pieds monohull and multihull … Alexia cross Atlantic the first time with the
Transat 6.50 single handed in 2005, now the counter is giving 100 000
nautical miles and 14 transatlantic. She is sailing with the best: Peter
Holmberg, Florence Arthaud, Luc Poupon, Dennis Conner …
Famous Supporters :
During this years Alexia won the rescpect and support of famous sportsmen:
H.S.H. Prince Albert II of Monaco, Jean-Michel Bayle, David Ginola, Dennis
Conner, Abdelatif Benazzi, Bruno Saby …
Program 2014 - 2016
- TransatAg2r : Winning the rookie ranking and giving more visibility to my
partners
- The Route du Rhum 2014
- The record single handed from New York to San Francisco 2015
- The Vendée Globe 2016
4
5. THE BOAT
All well known skippers have sailed on Figaro and more than one are
coming back in the game of the one design: Michel Desjoyeaux,
Franck Cammas, Loïck Peyron, Alain Gautier, Jean Le Cam, Armel Le
Cléac’h or François Gabard the winner of the Vendée Globe.
The Figaro Class is the most active seie in France and in Europe. You can
sometimes have more than 50 boats on a starting line!
Figaro Bénéteau 2 is today the only boat offering the skippers such a
amazing race at sea on similar boats.
5
6. SAILING AND SPONSORSHIP
Meeting the excellence
Benefit of the excellent image of sailing races for your communication (Cf.
board of the values).
The Transatlantic race Ag2r, one month of racing for extraordinary
media effects:
>
>
>
>
>
TV : + 50h
Presse : + 1500 articles
Radio : + 61h with 25h on national radio
Internet : + 3 millions viewed pages
Village : + 150 000 visitors on the race village before the race
Companies Partner of a Figaro2:
Bouygues Telecom, E. Leclerc, Delta Dore, Bostik, Suzuki, Foncia, Koné
Ascenseurs, Luisina, Lenze, Groupe Céléos, Comptoir Immobilier, Théolia,
Crédit Agricole, Gédimat, Financo, Sojasun, Scutum...
PRESSE FILE 2012 :
http://transat.ag2rlamondiale.fr/fr/s02_course/pdf/Dossier_Presse_AG2R_2
012.pdf#view=FitV
Values
Values which embody the company: environmental protection, team spirit,
innovation, performance...
This healthy, environmental friendly and modern discipline escapes the
torments of the sport show: doping, impertinent salaries....
Un sport responsable et médiatique :
> 1st sport for respect of environment
> 2nd sport for media growth in Europe
> 3st sport on TV News
6
7. THE RACE
12th EDITION TRANSAT AG2R LA MONDIALE STARTS APRIL
THE 6th 2014
This is a unique race, since 20 years double handed crew are competing, rookies or
advenced sailors, all on one design boats (Figaro Bénéteau 2).
3890 nautical miles to go. Starts from Concarneau Sunday the 6th, arriving in SaintBarthélemy, between the 27th and the 28th of april. The boats have to pass a gate in
between a buoy on the north of La Palma aux Canaries and the island.
In 2006, Alexia Barrier competes in this race with Sam Davies. Only crew 100% woman
they end up 12th on thirty boats.
7
8. INVESTMENT AND BENEFITS
PARTNER « GOLD » - investment 40 000 euros
Benefits:
- Title naming rights to the boat
- Branding on boat, sails and race and shore team clothing
- Flags ob shore
- Exclusive page on Alexia Barrier’s website
- Press release
- Use of Alexia Barrier and race team imagery
- Extreme action images
- Experiential sail training day
PARTNER « SILVER » - investment 20 000 euros
Benefits:
- Branding on boat and sails 2m x80cm
- Branding on race and shore team clothing
- Flags on shore
- Exclusive page on Alexia Barrier’s website
- Press release
- Extreme action images
- Experiential sail training day
PARTNER « BRONZE » - investment 10 000 euros
Benefits:
- Branding on boat and sails 1m x80cm
- Branding on race and shore team clothing
- Flags on shore
- Exclusive page on Alexia Barrier’s website
- Press release
- Extreme action images
- Experiential sail training day
PARTNER « Club » - investment 3 000 euros
Benefits:
- Branding on boat and sails 50cm x50cm
- Flags on shore
- Link on page « Club » on Alexia Barrier’s website
- Press release
- Extreme action images
8
9. BENEFITS “CLUB”
15 partners can enter the “Club” or the Transat Ag2r 2014 with
Alexia Barrier.
Please find the list of benefits for your investment of 3000
euros:
YOUR BRAND ON A FIGARO 2
Mainsail
Hull
On boom cover
YOUR BRAND ON COMMUNICATION TOOLS
A link on the “Club” page on www.alexiabarrier.com
A press release send to 250 contacts
Your brand on the “Club” flag flyed in the harbor before and after races
Extreme action images
PARTNER EVENTS
1 day onboard with Alexia Barrier
2 invitations for the start of the race in Concarneau
2 invitations the Gala diner: in Novembre in Monaco
9
Alexia Barrier Corp. 57 avenue Grimaldi 98000 MONACO - Tel: 0033641661128 - alexia4myplanet@me.com
