Responsive WordPress and the State of Mobile Websites

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What's the best way to design a mobile website and should I even be concerned about the mobile web? In this presentation I take a look at the current state of the mobile web (in 2012/2013) and how you …

What's the best way to design a mobile website and should I even be concerned about the mobile web? In this presentation I take a look at the current state of the mobile web (in 2012/2013) and how you can go about creating a mobile website using WordPress.

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  • 1. ONE WEBSITE TO RULE THEM ALL. Mobile Websites in 2012 / 2013 @3pointRoss / @37DesignsFriday, November 30, 12
  • 2. I AM ROSS “DANGER” JOHNSON @3pointRoss @37DesignsFriday, November 30, 12
  • 3. TODAY WE ARE TALKING ABOUT MOBILEFriday, November 30, 12
  • 4. mo·bile/ˈmōbəl/ Able to move or be moved freely or easily.Friday, November 30, 12
  • 5. Friday, November 30, 12
  • 6. MOBILE MEANS DIFFERENT THINGS TO DIFFERENT PEOPLE Are cars “mobile?” Sure.Friday, November 30, 12
  • 7. MOBILE CAN HAVE A DIFFERENT MEANING WITH THE SAME OBJECT.Friday, November 30, 12
  • 8. SHOULD WE BE CONCERNED ABOUT THE MOBILE WEB? If so, how do best address it?Friday, November 30, 12
  • 9. A QUICK INTRODUCTIONFriday, November 30, 12
  • 10. My background is a bit diverse... DESIGNER SOCIAL SCIENTIST DEVELOPER EDUCATORFriday, November 30, 12
  • 11. I founded a company in 2004 3.7 DESIGNS WEB DESIGN BRANDING USER EXPERIENCE WORDPRESSFriday, November 30, 12
  • 12. I WROTE A BOOK IN 2011Friday, November 30, 12
  • 13. BACK TO MOBILE... A QUICK SURVEYFriday, November 30, 12
  • 14. Friday, November 30, 12
  • 15. MYTH #1: PEOPLE DON’T BROWSE MY SITE ON MOBILE DEVICESFriday, November 30, 12
  • 16. 10% OF GLOBAL WEBSITE PAGE VIEWS ARE FROM A MOBILE DEVICE. According to StatCounterFriday, November 30, 12
  • 17. 2X THAT’S ALMOST TWICE WHAT IT WAS LAST YEAR. According to a StatcounterFriday, November 30, 12
  • 18. MYTH #2: DESKTOP BROWSING WILL ALWAYS BE MORE POPULARFriday, November 30, 12
  • 19. LAST YEAR SMARTPHONE SALES OVERTOOK PC SALES. According to Business Insider.Friday, November 30, 12
  • 20. AND THIS IS JUST THE START... According to Business Insider.Friday, November 30, 12
  • 21. TABLETS WILL SOON SELL MORE THAN PC’S AS WELL. According to Business Insider.Friday, November 30, 12
  • 22. MOBILE INTERNET ACCESS WILL DWARF FIXED IN COMING YEARS. According to Business Insider.Friday, November 30, 12
  • 23. MYTH #3: A MOBILE FRIENDLY SITE IS NICE, BUT NOT A NECESSITYFriday, November 30, 12
  • 24. YOU DON’T KNOW WHERE YOU ARE GOING UNTIL YOU KNOW WHERE YOU HAVE BEEN. PocketWeb for the Apple Newton - 1994Friday, November 30, 12
  • 25. Friday, November 30, 12
  • 26. YOU WANT MOBILE? OPT #1. WAP MOBILE SPECIFIC SITE OPT #2. GIVE UP.Friday, November 30, 12
  • 27. Friday, November 30, 12
  • 28. Friday, November 30, 12
  • 29. Friday, November 30, 12
  • 30. Friday, November 30, 12
  • 31. NOW YOU WANT MOBILE? OPT #1. MOBILE SPECIFIC SITE OPT #2. MOBILE STYLESHEET OPT #3. DO NOTHINGFriday, November 30, 12
  • 32. MYTH #3: YOU SHOULD HAVE A MOBILE SPECIFIC SITEFriday, November 30, 12
  • 33. 2011 UNTIL THIS YEAR, THESE THREE OPTIONS WERE ADEQUATE FOR MOBILE. According to Ross Johnson, 2012Friday, November 30, 12
  • 34. 2012 THIS YEAR, MOBILE CHANGED AND THIS APPROACH IS NO LONGER EFFECTIVE. According to Ross Johnson, 2012Friday, November 30, 12
  • 35. Friday, November 30, 12
  • 36. Friday, November 30, 12
  • 37. Friday, November 30, 12
  • 38. TWO MAJOR CHANGES HAVE RESULTED IN THE NEED FOR A NEW APPROACH. According to Ross Johnson, 2012Friday, November 30, 12
  • 39. FIRST, WHAT QUALIFIES AS A MOBILE DEVICE HAS CHANGED.Friday, November 30, 12
  • 40. OBVIOUSLY CELL PHONESFriday, November 30, 12
  • 41. YUP TABLETS TOOFriday, November 30, 12
  • 42. Friday, November 30, 12
  • 43. GAME CONSOLESFriday, November 30, 12
  • 44. Friday, November 30, 12
  • 45. Friday, November 30, 12
  • 46. “SMART” TV’SFriday, November 30, 12
  • 47. Friday, November 30, 12
  • 48. NETBOOKSFriday, November 30, 12
  • 49. Friday, November 30, 12
  • 50. EBOOK READERSFriday, November 30, 12
  • 51. Friday, November 30, 12
  • 52. MP3 PLAYERS...Friday, November 30, 12
  • 53. Friday, November 30, 12
  • 54. SOON... MOST DEVICES?Friday, November 30, 12
  • 55. Friday, November 30, 12
  • 56. THE NUMBER OF MOBILE DEVICES HAS EXPLODED.Friday, November 30, 12
  • 57. WITH SO MANY DEVICES, HOW DO YOU DESIGN A MOBILE SPECIFIC SITE OR STYLESHEET?Friday, November 30, 12
  • 58. THE SCREEN SIZES DIFFER WIDELY, AND WHICH DEVICES ARE ACTUALLY MOBILE?Friday, November 30, 12
  • 59. MYTH #4: MOBILE BROWSING IS SHORT DURATION AND RUSHEDFriday, November 30, 12
  • 60. 20% OF PEOPLE USE CELL PHONES AS THEIR PRIMARY ONLINE DEVICE. According to a Pew Internet Study in 2012Friday, November 30, 12
  • 61. SECOND, MOBILE BEHAVIOR HAS CHANGED.Friday, November 30, 12
  • 62. MOBILE BROWSING IS NO LONGER A RUSHED, SHORT DURATION ACTIVITYFriday, November 30, 12
  • 63. MOBILE USERS CONSUME LOTS OF ONLINE CONTENT.Friday, November 30, 12
  • 64. AND MOBILE USAGE IS GROWING FASTER THAN DESKTOP.Friday, November 30, 12
  • 65. MOBILE IS ANYTIME JUST BECAUSE I AM ON A MOBILE DEVICE DOESN’T MEAN THAT I AM MOBILE. According to Ross Johnson, 2012Friday, November 30, 12
  • 66. HOW DO YOU DESIGN A MOBILE SPECIFIC SITE IF MOBILE USERS MIGHT NOT BE MOBILE?Friday, November 30, 12
  • 67. AS A RESULT, THE OLD METHODS ARE NO LONGER EFFECTIVE.Friday, November 30, 12
  • 68. MORE THAN MOBILE WITH SO MANY DEVICES USED EVERYWHERE AND FOR ANYTHING, EVEN THE IDEA OF A “MOBILE WEBSITE” IS ANTIQUATED. According to Ross Johnson, 2012Friday, November 30, 12
  • 69. UBIQUITOUS W E N E E D T O S TA R T THINKING ABOUT UNIVERSAL WEBSITES. According to Ross Johnson, 2012Friday, November 30, 12
  • 70. CAN’T DO THIS WITH A MOBILE SPECIFIC SITE. How do you accommodate all devices? What if the users wants access to all content?Friday, November 30, 12
  • 71. CAN’T DO NOTHING. It’s human nature to try and conserve energy. Even the “revolutionary” pinch and zoom feels cumbersome and painstaking.Friday, November 30, 12
  • 72. THE ANSWER? RESPONSIVE DESIGN.Friday, November 30, 12
  • 73. Responsive web design (often abbreviated to RWD) is an approach to web design in which a site is crafted to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices. According to Wikipedia, which we all know is 100% accurate.Friday, November 30, 12
  • 74. EXAMPLES Boston Globe Food Sense Lancaster UniversityFriday, November 30, 12
  • 75. HOW RWD WORKSFriday, November 30, 12
  • 76. WHY RWD WORKS #1. UNIVERSAL ACCESS #2. CONTENT PARITY #3. OPTIMAL DISPLAY CROSS PLATFORM According to Ross Johnson, 2012Friday, November 30, 12
  • 77. APPROACH RESPONSIVE DESIGN BY THINKING “MOBILE FIRST”Friday, November 30, 12
  • 78. Friday, November 30, 12
  • 79. WITH MOBILE FIRST: ONLY THE MOST IMPORTANT CONTENT MAKES IT TO THE SITE YOU CAN BE SURE CONTENT CAN BE ACCESSED AND DISTRIBUTED BY THE LARGEST POSSIBLE AUDIENCE According to Ross Johnson, 2012Friday, November 30, 12
  • 80. Friday, November 30, 12
  • 81. WITH MOBILE FIRST: EVERYONE HAS EQUAL ACCESS TO THE FEATURES, FUNCTIONALITY AND CONTENT OF THE SITE. According to Ross Johnson, 2012Friday, November 30, 12
  • 82. SIMPLICITY A SIMPLE SITE IS EASIER TO USE, EASIER TO BUILD AND EASIER TO MAINTAIN. According to Ross Johnson, 2012Friday, November 30, 12
  • 83. Friday, November 30, 12
  • 84. UNIVERSAL WEBSITES ARE A NECESSITY. According to Ross Johnson, 2012Friday, November 30, 12
  • 85. RESPONSIVE DESIGN IS AN EFFECTIVE WAY TO BUILD UNIVERSAL SITES. According to Ross Johnson, 2012Friday, November 30, 12
  • 86. DESIGN FOR MOBILE FIRST. According to Ross Johnson, 2012Friday, November 30, 12
  • 87. HOW DO YOU MAKE WORDPRESS RESPONSIVE?Friday, November 30, 12
  • 88. EASIEST WAY PICK THE RIGHT THEME. According to Ross Johnson, 2012Friday, November 30, 12
  • 89. Friday, November 30, 12
  • 90. Friday, November 30, 12
  • 91. DEMOS YourSearchAdvisor New Media Drivers License TwentyEleven Demo TwentyTwelve Demo Responsive Demo Free ThemesFriday, November 30, 12
  • 92. DEMOS ZigZag Arcadian XO LuLu Paid ThemesFriday, November 30, 12
  • 93. CUSTOM CUSTOM CODE A THEMEFriday, November 30, 12
  • 94. BE AWARE OF YOUR PLUGINSFriday, November 30, 12
  • 95. PARTICULARLY SLIDERS, IMAGE PLUGINS, AND VIDEO PLUGINSFriday, November 30, 12
  • 96. GOOD PLUGINS WP FLUID IMAGES FITVIDS WP ORBIT SLIDER RESPONSIVE TWENTYTEN RESPONSIVE IMAGE GALLERY RESPONSIVE SELECT MENUFriday, November 30, 12
  • 97. THANK YOU Ross Johnson of 3.7 DESIGNS @3pointRoss / @37DesignsFriday, November 30, 12