HISTORY:<br /><ul><li>Founded in 1926 by JAMNALAL BAJAJ.
Bajaj Auto started its operations in 1945, as in importer of two and three wheelers.
BUSINESS:</li></ul> Bajaj Auto makes five kinds of motorcycles, two kinds of Scooters and eight kinds of three wheelers.<br /><ul><li>PARTERSHIP:</li></ul> Bajaj Auto has a technical tie-up with Kawasaki Heavy Industries of Japan to produce a range of the latest, state-of-art two-wheelers in India. <br /><ul><li>LOCATION:</li></ul> Bajaj Auto has three plants in Maharashtra, at Akurdi, Waluj and Chakan.<br />
UPCOMMING MODELS:</li></li></ul><li>Confines of The case :<br />No Comparative sales of scooters and bikes.<br />No information on cost / vehicle.<br />No information on the realization / vehicle.<br />
How Bajaj stacks up:<br />BAJAJ FACES FIERCE COMPETITION IN HOME GROUND NAMELY FROM HERO HONDA & TVS .<br />HERO HONDA HAS TAKEN THE LEAD IN VOLUMES AND MARKET SHARE OVER BAJAJ .<br /> BAJAJ IS STRONG IN ENTRY LEVEL AND PREMIUM SEGMENT, BUT DOESN'T HAVE A STRONG PORTFOLIO IN EXECUTIVE SEGMENT. <br />
Risk averse investment portfolio.</li></li></ul><li>Bajaj- a myopic vision : CONTINUED<br />Didn’t foresee future trendz .<br />Bajaj was a late riser to the competition.<br />No long lasting foreign jv’s<br />Lack of professional management team.<br />
HH.TVS,HONDA<br />HH, TVS , HONDA<br />NO PROBLEM IN THIS QUADRANT<br />CONSUMERS WERE BECOMING DEMANDING IN TERMS OF CHOICE<br />ADVENT OF BIKES AND DEMAND OF PERSONAL MOBILITY<br />
OUR TAKE: VER 1.0<br /><ul><li>They should have introduced new products across segments.
The company should have anticipated the change in market dynamics and introduce bikes earlier then they did.
They should have increased the customer –centric initiatives and command more loyalty.</li></li></ul><li>Bajaj should have discarded the notion of being the numero- uno and should have moved with times.<br />Investments should have been made in high yeilding avenues.<br /> The company should have sustained their JV’s for long term synergies.<br />OUR TAKE : VER 2.0<br />