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BAJAJ AUTO LTD<br />PRESENTED BY:<br />AMITANSHU SRIVASTAVA.<br />ANKHI CHATTERJEE.<br />ANIRUDDHA DARIPA.<br />          ...
HISTORY:<br /><ul><li>Founded in 1926 by  JAMNALAL BAJAJ.
Bajaj Auto started its operations in  1945, as in importer of two and three wheelers.
BUSINESS:</li></ul>      Bajaj Auto makes five kinds of motorcycles, two 	kinds 	of Scooters and eight kinds of three whee...
Product Portfolio:<br /><ul><li>Bajaj Pulsar 150 DTSi
Bajaj Discover
Bajaj Avenger
Bajaj Platina
Bajaj Kawasaki KB 100 RTZ
Bajaj Boxer
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Bajajauto 091215043308 Phpapp02

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Transcript of "Bajajauto 091215043308 Phpapp02"

  1. 1. BAJAJ AUTO LTD<br />PRESENTED BY:<br />AMITANSHU SRIVASTAVA.<br />ANKHI CHATTERJEE.<br />ANIRUDDHA DARIPA.<br /> ANKUR GOLCHHA.<br />ABHIRUCHI CHANDGOTHIA. <br />
  2. 2. HISTORY:<br /><ul><li>Founded in 1926 by JAMNALAL BAJAJ.
  3. 3. Bajaj Auto started its operations in 1945, as in importer of two and three wheelers.
  4. 4. BUSINESS:</li></ul> Bajaj Auto makes five kinds of motorcycles, two kinds of Scooters and eight kinds of three wheelers.<br /><ul><li>PARTERSHIP:</li></ul> Bajaj Auto has a technical tie-up with Kawasaki Heavy Industries of Japan to produce a range of the latest, state-of-art two-wheelers in India. <br /><ul><li>LOCATION:</li></ul> Bajaj Auto has three plants in Maharashtra, at Akurdi, Waluj and Chakan.<br />
  5. 5. Product Portfolio:<br /><ul><li>Bajaj Pulsar 150 DTSi
  6. 6. Bajaj Discover
  7. 7. Bajaj Avenger
  8. 8. Bajaj Platina
  9. 9. Bajaj Kawasaki KB 100 RTZ
  10. 10. Bajaj Boxer
  11. 11. Bajaj Caliber
  12. 12. Bajaj Pulsar 220 DTS-Fi
  13. 13. Bajaj Krystal
  14. 14. Bajaj Sunny
  15. 15. Bajaj Chetak
  16. 16. Bajaj Cub
  17. 17. Bajaj Super
  18. 18. Bajaj Wave
  19. 19. Bajaj Legend
  20. 20. Bajaj Bravo
  21. 21. Bajaj Blade
  22. 22. Bajaj Sonic
  23. 23. UPCOMMING MODELS:</li></li></ul><li>Confines of The case :<br />No Comparative sales of scooters and bikes.<br />No information on cost / vehicle.<br />No information on the realization / vehicle.<br />
  24. 24. How Bajaj stacks up:<br />BAJAJ FACES FIERCE COMPETITION IN HOME GROUND NAMELY FROM HERO HONDA & TVS .<br />HERO HONDA HAS TAKEN THE LEAD IN VOLUMES AND MARKET SHARE OVER BAJAJ .<br /> BAJAJ IS STRONG IN ENTRY LEVEL AND PREMIUM SEGMENT, BUT DOESN'T HAVE A STRONG PORTFOLIO IN EXECUTIVE SEGMENT. <br />
  25. 25. Bajaj: investment in surplus funds<br />
  26. 26. COMPARETIVE INCOME STATEMENT <br />
  27. 27. DUPONT ANALYSIS<br />
  28. 28. DUPONT ANALYSIS<br />
  29. 29. DUPONT ANALYSIS<br />
  30. 30. Ratio Analysis:<br />
  31. 31. BAJAJ AUTO- A Myopic VISION <br /><ul><li>Complacent.
  32. 32. License Raj Syndrome.
  33. 33. No technological up gradation of products.
  34. 34. High disposable ideal cash.
  35. 35. Risk averse investment portfolio.</li></li></ul><li>Bajaj- a myopic vision : CONTINUED<br />Didn’t foresee future trendz .<br />Bajaj was a late riser to the competition.<br />No long lasting foreign jv’s<br />Lack of professional management team.<br />
  36. 36. BAJAJ MATRIX<br />BAJAJ MATRIX<br />PULSAR<br />SCOOTERETS<br />AUTO<br />SCOOTERS<br />
  37. 37. Swot analysis :<br />
  38. 38. MARKET SHARE <br />
  39. 39.
  40. 40. HH.TVS,HONDA<br />HH, TVS , HONDA<br />NO PROBLEM IN THIS QUADRANT<br />CONSUMERS WERE BECOMING DEMANDING IN TERMS OF CHOICE<br />ADVENT OF BIKES AND DEMAND OF PERSONAL MOBILITY<br />
  41. 41. OUR TAKE: VER 1.0<br /><ul><li>They should have introduced new products across segments.
  42. 42. The company should have anticipated the change in market dynamics and introduce bikes earlier then they did.
  43. 43. They should have increased the customer –centric initiatives and command more loyalty.</li></li></ul><li>Bajaj should have discarded the notion of being the numero- uno and should have moved with times.<br />Investments should have been made in high yeilding avenues.<br /> The company should have sustained their JV’s for long term synergies.<br />OUR TAKE : VER 2.0<br />
  44. 44. THANK YOU<br />
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