The document discusses the fitness industry in New Zealand, noting that while over 11% of New Zealanders belong to fitness facilities and over $275 million is spent annually, the industry faces challenges in retaining memberships. It notes trends showing over 60% of memberships are temporary and outlines factors like economic pressures, time constraints, and increased competition between local and international gyms that are creating a more stressful society and impacting the industry.

2.  Industry Facts and Figures
 A challenging economic environment
 Competition to retain memberships
 Trends

3. •11 percent (441,000) of the population are part of some kind of
fitness facility in New Zealand.
•New Zealanders spend up to $275 million per year in the fitness
industry.
• Over 60% of memberships are known to be impermanent.
• There are over 523,000 health and fitness centres around NZ.

4. Less Income
(Discretionary)
+
Less Income
More Work
Less Time

5. Equals...
A Stressed Society
&
Necessities are
more
Prioritised

6. Locals Gyms Internationally
renowned Gyms

7. Round 1....
...Competing to retain memberships

8. ...You need to keep up with the latest
trends

10. Taking into consideration...
• The impact of the global recession on the Fitness Industry in
New Zealand.
•The impact of a more competitive environment between local
and world renowned gyms.
•Making sure the latest trends are among
the main fitness programs being offered.