Presentation for Fit'n'Well

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http://www.flickr.com/photos/lorenzemlicka/3459346334/http://velocitysoccerclub.homestead.com/SACO_Fitness_LOGO.jpgBY : Kuljit Singh Student ID : 1141016

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1141016 added this to the group INFOMGMT 191 2009

Presentation for Fit'n'Well - Presentation Transcript

 Industry Facts and Figures  A challenging economic environment  Competition to retain memberships  Trends
•11 percent (441,000) of the population are part of some kind of fitness facility in New Zealand. •New Zealanders spend up to $275 million per year in the fitness industry. • Over 60% of memberships are known to be impermanent. • There are over 523,000 health and fitness centres around NZ.
Less Income (Discretionary) + Less Income More Work Less Time
Equals... A Stressed Society & Necessities are more Prioritised
Locals Gyms Internationally renowned Gyms
Round 1.... ...Competing to retain memberships
...You need to keep up with the latest trends
Taking into consideration... • The impact of the global recession on the Fitness Industry in New Zealand. •The impact of a more competitive environment between local and world renowned gyms. •Making sure the latest trends are among the main fitness programs being offered.