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The hybrids are coming (John Whalen)

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The hybrids are coming (John Whalen)

  1. 1. The hybrids are coming! @johnwhalen #userfocus 1
  2. 2. Brilliant Experience User Research Strategy & Ideation User Experience Mobile Apps @johnwhalen #userfocus
  3. 3. Brilliant Experience @johnwhalen #userfocus
  4. 4. 1.The hybrids are coming! 2. How behavior is changing. 3. How your team should adapt.
  5. 5. 31% of US mobile phone 23%of adults get owners also have a news on at least tablet computer two devices More web connected devices than people by the end of 2012 @johnwhalen #userfocus Source: http://ow.ly/ektFj
  6. 6. Touch devices are proliferating Hmm, what’s this? @johnwhalen #userfocus Sources: http://ow.ly/ekMrR, http://ow.ly/ekMg3
  7. 7. Touch Type @johnwhalen #userfocus
  8. 8. Should we build a hybrid? @johnwhalen #userfocus Source: http://ow.ly/ekNxO
  9. 9. iPad Hybrid: Touch + Type @johnwhalen #userfocus
  10. 10. ASUS Android Hybrid: Touch + Type @johnwhalen #userfocus
  11. 11. Microsoft Surface Hybrid @johnwhalen #userfocus
  12. 12. @johnwhalen #userfocus Ultrabook 12
  13. 13. 40+ Ultrabooks by end in 2012! @johnwhalen #userfocus
  14. 14. 1.The hybrids are coming! 2. How behavior is changing. 3. How your team should adapt.
  15. 15. Our study:
  16. 16. @johnwhalen #userfocus
  17. 17. @johnwhalen #userfocus
  18. 18. @johnwhalen #userfocus
  19. 19. @johnwhalen #userfocus
  20. 20. @johnwhalen #userfocus
  21. 21. @johnwhalen #userfocus
  22. 22. @johnwhalen #userfocus
  23. 23. @johnwhalen #userfocus
  24. 24. @johnwhalen #userfocus
  25. 25. @johnwhalen #userfocus
  26. 26. What we found: @johnwhalen #userfocus
  27. 27. People use touch more than expected. Source: http://intel.com @johnwhalen #userfocus
  28. 28. Interaction 1. Form field touched to select @johnwhalen #userfocus
  29. 29. Interaction 2: Finger scrolling (right hand) @johnwhalen #userfocus
  30. 30. Interaction 3: Finger select @johnwhalen #userfocus
  31. 31. Interaction 4: “Thumbs Up” @johnwhalen #userfocus
  32. 32. “There is something about the interaction of actually touching the screen and pressing a button that feels more engaging.” (Sonia, 26-United States) @johnwhalen #userfocus
  33. 33. 1.The hybrids are coming! 2. How behavior is changing. 3. How your team should adapt.
  34. 34. 1. Place actions in easy to click locations Source: lukew.com @johnwhalen #userfocus
  35. 35. @johnwhalen #userfocus 35
  36. 36. @johnwhalen #userfocus 36
  37. 37. 2. Ensure targets are sufficiently large Source: lukew.com @johnwhalen #userfocus 37
  38. 38. Touch target sizes 23 x 23px (6mm) Source: lukew.com @johnwhalen #userfocus 38
  39. 39. @johnwhalen #userfocus
  40. 40. Reconsider your responsive designs @johnwhalen #userfocus
  41. 41. @johnwhalen #userfocus 41
  42. 42. 3. Limit the number of clickable items down the right where people scroll @johnwhalen #userfocus
  43. 43. 3. Limit the number of clickable items down the right where people scroll @johnwhalen #userfocus
  44. 44. 4. Reconsider your responsive designs - account for touch on large screens @johnwhalen #userfocus
  45. 45. In Summary 1. The hybrids are coming! 2. How behavior is changing. 3. How your team should adapt. @johnwhalen #userfocus
  46. 46. 1. The hybrids are coming! @johnwhalen #userfocus 46
  47. 47. 2. Behavior is changing Finger form Finger selecting scrolling Touch selecting “Mr Thumbs” @johnwhalen #userfocus 47
  48. 48. 3. How your team should adapt: 1. Put actions in touch friendly locations @johnwhalen #userfocus 48
  49. 49. How your team should adapt: 2. Make sure your targets are large enough @johnwhalen #userfocus 49
  50. 50. How your team should adapt: 3. Avoid links on right side of forms where people scroll @johnwhalen #userfocus 50
  51. 51. How your team should adapt: 4. Reconsider your responsive designs - account for touch on large screens @johnwhalen #userfocus 51
  52. 52. Brilliant Experience @johnwhalen #userfocus
  53. 53. John Whalen jw@brilliantexperience.com @johnwhalen User Research Strategy User Experience Mobile BrilliantExperience.com

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