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ソーシャルゲーム、国内外の動向

  1. 1. Facebook 1 1 10 Zynga FarmVille Zynga CityVille
  2. 2. × DL DL 7.5 DL 10 1/2 : Free-to-play business model starting to generate a “geiser of money” for iPhone game makers (2010/7/15,VentureBeat) ...
  3. 3. Zynga Playfish Playdom Rockyou Crowdstar ... DeNA GREE GMO ... Facebook, Apple GamecCenter, OpenFeint ... DeNA GREE mixi ... Facebook Apple AppStore, DeNA GREE mixi AndroidMarket ... ...
  4. 4. Zynga Small GMO Playfish $500m SAP playdom Rockyou Crowdstar DeNA GREE mixi SGN*1 Facebook $1.2B $1.1B Android Market App Store $60M $2.4B
  5. 5. 51 58 7 22 13 42 7
  6. 6. :
  7. 7. :
  8. 8. PV
  9. 9. :
  10. 10. 10% 51% 39% 22% 34% 44% 25% 41% 33% 10% 16% 74% 23% 45% 32% 49% 52% 52% 48% 58% 42% 56% 44% 68% 32%
  11. 11. ( ) SNS MUMSS
  12. 12. Sillicon Alley Insider (2011/1)
  13. 13. mixi 70% GREE 50% Sillicon Alley Insider (2011/1)
  14. 14. 271 192 260 120 248 792 225 653 510 Virtual Goods Lead Generation Offers Advertising eMarketers (2010/1)
  15. 15. 310 276 334 232 352 192 392 705 165 343 527 255 340 213 133 3G Morgan Stanley: Mobile Internet Report (2009/12)
  16. 16. : : Neilsen Company (2010/10)
  17. 17. DISTIMO (2011/1)
  18. 18. Zynga GMO Playfish $500m playdom Rockyou Crowdstar DeNA GREE mixi SGN*1 Facebook $1.2B $1.1B Android Market App Store $60M $2.4B Google Amazon ... SGN: Social Gaming Network ... GameCenter, OpenFeint, ngmoco
  19. 19. Socialmedia Dynamics

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