Moving a social strategy from a small team to a globally dispersed teams requires a number of steps and a lot of planning. Based on Sprinklr's work with some of the world's largest, most social brands, we wanted to share our experiences from those brands that understand how to do it right and well.

1. How to Plan and Deliver a
Global Social Media Deployment
1 Map the Strategy
2 3 4 5
Define the business objectives and the specific set of social activities
designed to meet those objectives.
1 2 Staff Up: Suggested Roles
3 4 5
GLOBAL:
1 2
1 social media executive
2 an implementation team
REGIONAL:
1 2
1 social media director
2 an analyst
LOCAL:
1 2 3 4 5
1 a community manager 4 a content manager
2 a social media manager 5 subject matter experts
3 a reporting manager from marketing, HR,
customer service &PR
1 2 3 4 5 Measure
2 3 4 5 1 2
Plan to Operate 3 4 5
Consistently Brand Social
1. Campaign Effectiveness
1. ctivity plan by role
A 1. nline social brand
O 2. Audience Engagement
2. ules of conduct
R style guide for look
3. Reach
3. Activations 2. etailed guidelines for
D
brand feel
4. unsetting
S Business
Deactivations 1. Response Times
5. Best practices 2. Voice of the Customer
3. NPS
4. Attributable eCommerce
Revenue
sprinklr.com