Today’s popular social platforms — Pinterest, Vine, YouTube, Tumblr and more — continue to evolve their unique native user experiences at a rapid pace. Scott will handily guide attendees through the hidden features of major social platforms and showcase brands who are successfully driving engagement by leveraging platform-specific tools and features to build a more relevant experience for consumers.

1. SEATTLE INTERACTIVE CONFERENCE
AMPLIFYING SOCIAL UX
How Brands Are Maximizing the Native Attributes of Social Platforms to Drive Content Relevancy & Engagement
SCOTT MELDRUM
Executive Director, Interactive
©2014 WONGDOODY, ALL RIGHTS RESERVED

2. LEVEL-SET
WTF IS UX?

3. UX
USER
EXPERIENCE
CONTENT
COPY -
ART -
SOUND -
MOTION -
INFORMATION ARCHITECTURE
INTERFACE
INTERACTION FLOW
TECHNOLOGY
UX encompasses all aspects of an end-user's
interaction with an interactive
experience.

4. SUX
IS THERE SUCH A THING?

5. NATIVE USE-CASE
conversational
FUNCTION
measurable
SOCIAL UX
DEVICE
actionable memorable
COMMUNITY CULTURE

6. SUX
SOCIAL UX CONSIDERS THE NATIVE USE-CASE,
COMMUNITY CULTURE, USER-FUNCTIONS AND
USER-DEVICE TO CREATE A CONTENT EXPERIENCE
THAT IS CONVERSATIONAL, ACTIONABLE,
MEASURABLE AND MEMORABLE*.
*IF YOU’RE REALLY LUCKY

7. TODAY
9 PLATFORMS 14 BRANDS 16 EXAMPLES
INSTAGRAM
PINTEREST
TUMBLR
TWITTER
REDDIT
FACEBOOK
YOUTUBE
SNAPCHAT
VINE
IKEA
HEINEKEN
UNIQLO
COFFE BEAN & TEA LEAF
IBM
JETSET STUDIOS
FIAT
AMAZON
FX NETWORKS
MAKER’S MARK
WORLD WILDLIFE FUND
STARBUCKS
NEWCASTLE BROWN ALE
LOWE’S
NATIVE USE-CASE
COMMUNITY CULTURE
USE OF FEATURES
USE OF FUNCTIONS
USE OF INTERFACE
PRODUCT INTEGRATION
PURCHASE INTEGRATION

8. BEFORE WE START

9. INSTAGRAM
USE OF APP UX
USE OF FEED
MEMORABLE INTERFACE
PRODUCT INTEGRATION
USE OF TAGGING FUNCTION

10. 10
INSTAGRAM: IKEA
IKEA INSTAGRAM CATALOG

11. 11
INSTAGRAM: HEINEKEN
CRACK THE US OPEN

12. PINTEREST
USE OF IMAGE LENGTH
USE OF SCROLL
TIED TO ICONIC SYMBOL
USE OF IMAGE LENGTH
USE OF SCROLL
PRODUCT INTEGRATION

13. 13
PINTEREST: UNIQLO
DRY MESH PROJECT

14. 14
PINTEREST: THE COFFEE BEAN & TEA LEAF
THE LONGEST STRAW

15. TUMBLR
USE OF ANIMATED GIFS
MEMORABLE INTERFACE
USE OF MULTI-MEDIA
USE OF GALLERIES
SOLID CURATION

16. 16
TUMBLR: IBM
IBMLR

17. 17
TUMBLR: JETSET STUDIOS
CINEMOSAIC

18. TWITTER
USE OF HASHTAG FUNCTION
PURCHASE INTEGRATION
APP INTEGRATION
USE OF FOLLOW FUNCTION
APP INTEGRATION
MEMORABLE USE-CASE

19. 19
TWITTER: FIAT 500 ARBARTH
TOO FAST TO FOLLOW

20. 20
TWITTER: AMAZON
#AMAZONCART

21. REDDIT
CULTURE INTEGRATION
USE OF COMMENT FUNCTION
!
CULTURE INTEGRATION

22. 22
REDDIT: FX NETWORKS
ARCHER

23. 23
REDDIT: MAKER’S MARK
MAKER’S FAKE HORSE NAME

24. FACEBOOK
USE OF COMMENT FUNCTION
PERSONALIZED CONTENT
PRODUCT INTEGRATION

25. 25
FACEBOOK: NEWCASTLE BROWN ALE
#NEWCASTLEADAID

26. 26
FACEBOOK: NEWCASTLE BROWN ALE
#NEWCASTLEADAID

27. SNAPCHAT
CONVERSATIONAL TIED TO NATIVE USE-CASE
MOBILE INTEGRATED
TIED TO NATIVE USE-CASE

28. 28
SNAPCHAT: HEINEKEN
SNAPWHO?

29. 29
SNAPCHAT: WORLD WILDLIFE FUND
#LASTSELFIE

30. YOUTUBE
USE OF ANNOTATIONS
DEEP EXPERIENCE
PRODUCT INTEGRATION
USE OF ANNOTATIONS
DEEP STORYTELLING

31. 31
YOUTUBE: STARBUCKS
MEET ME AT STARBUCKS

32. 32
YOUTUBE: AMAZON FIRETV
GARY BUSEY TALKS TO THINGS

33. VINE
TIED TO NATIVE USE-CASE
PRODUCT INTEGRATION

34. 34
VINE: LOWE’S
#FIXINSIX

35. SEATTLE INTERACTIVE CONFERENCE
THANKS!
SCOTT MELDRUM
scott.meldrum@wongdoody.com
T: @scottmeldrum
©2014 WONGDOODY, ALL RIGHTS RESERVED