"I see eyes in my soup": How Delivery Hero implemented the safety system for ...
Apple product strategies
1.
2.
3. Introduction
• Apple Inc (formerly Apple Computer, Inc.) is an
American multinational corporation with a
focus on designing and manufacturing
consumer electronics and closely related
software products
4. Company profile
Established: on April 1, 1976
Founders: Steve Jobs, Steve Wozniak, and Ronald Wayne
Industry:
Computer Hardware
computer software
consumer electronics
digital distribution
Key People:
CEO: Tim Cook
Total Revenue: US $ 65.23 billion(FY 2010)
Profit: US $ 14.01 billion(FY 2010)
Employees:49,400
No. of Locations: 317 retail stores
5. vision
“Man is the creator of change in this world.
As such he should be above systems and
structures, and not subordinate to them.”
6. mission
“the Company is committed to bringing the best
personal computing, portable digital music and
mobile communication experience to students,
educators, creative professionals, businesses,
government agencies, and consumers through
its innovative hardware, software, peripherals,
services, and Internet offerings.”
8. The beginning.
• Apple‟s history starts with the story of two young and exceptional
people who began building a computer in their garage and launched
the microcomputer revolution. It‟s the story of two „Steves‟:Stephen G Wozniak and Steven P Jobs
12. The beginning
• Apple has been created in 1976 by
Steve Jobs, Steve Wozniak and
Ronald
Wayne
in Cupertino, California . They all left
ATARI Computers to create their own
company.
• Apple's first headquarter was the Jobs'
parents garage where Jobs and his
friends design their first computer kit :
the Apple I
14. Current Apple Products
Desktop
• Mac Mini
• iMac
• MacPro
Laptops
• MacBook
• MacBook Air
• MacBook Pro
iPhone
iPad
iPod
•
•
•
•
iPod Classic
iPod Nano
iPod Shuffle
iPod Touch
Softwares
• iLife
• iTunes
• iWork
15. Apple I
On1976 April 1 – released
the Apple I (for $666) and
started Apple Computers.
Had 8 KB of RAM
It was box wood-made with
a basic motherboard inside.
Later a cassette interface to
enable external data storage
was added.
16. Apple II
In 1977, Apple II was
released for $1298
Had color graphics – a
first for a personal computer
Originally used an audio
cassette drive for storage but
later it was replaced by a
floppy disk drive
Supported the BASIC
program
Had 64 KB of memory
And with a software called
VisiCalc which was Apple's
"killer application" : a
spreadsheet program !
16
17. Apple III
Released May 1980
Had 128K of RAM
Designed for businesses – expensive!! > $4300!!!
Had lots of problems – didn‟t do well..
18. Apple Lisa
Released in 1983
Became the first personal computer sold to the public
with a GUI. Aimed at large businesses
Commercial failure due to high price tag (almost
$10,000) and limited software it could run
19. The intro of the Macintosh
Apple introduced the Macintosh in
1984
Sales not initially as strong as
desired
Changed with the intro of
LaserWriter – first reasonably priced
laser printer
PageMaker – early desktop publishing
package
(These capitalized on its advanced graphics
capabilities)
128 KB memory
Motorola‟s 68000 CPU
Sold for $2495
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20. Macintosh Portable
Apple‟s first attempt at
a “portable” computer
Released in 1989
8 MB RAM
40 MB Hard drive*
Clunky, slow
$6500
Failed in market.
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21. More portable efforts..
PowerBook 100
Released in 1991
40 MB hard drive
8 MB RAM
$2500
Helped Apple to gain some
revenue
established layout of the
laptop computers
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22. Rebirth of apple
1996: acquisition of NEXT Inc.
Jobs back to Apple as an advisor.
1997: Steve Jobs –the CEO
1997: Steve Jobs announced that Apple would join
Microsoft to release new versions of Microsoft Office for
the Macintosh
1997:Apple introduced the Apple Store+ new build-toorder manufacturing strategy
1998: introduced the new iMac
with Mac OS X.
Then came the iBook, Apple's new laptop.
23. Desktop evolution
The iMac
Released in 1998
2 USB ports
4 GB hard drive
256 MB RAM
All in 0ne computer
Released in 2007
RAM: 4 GB
320 GB hard drive
27. iPod- the blockbuster
On October 23, 2001-the iPod
CPU: Samsung ARM and Apple A4
5 GB hard drive that put "1,000
songs in pocket”
New technology: spintronics
Initially , iPod software only
worked with Mac OS;
from 2nd generation onwards
works with Microsoft Windows also
Apple's iTunes Store was
introduced, offering online music
downloads for $0.99 a song and
integration with the iPod.
28.
29. iphone
a convergence of an Internetenabled smartphone and iPod.
iOS, (formerly iPhone OS)scaled down version of OS X
3.5-inch (89 mm) touch screen
display,
4, 8, or 16 GB of memory,
Bluetooth, and Wi-Fi
30.
31. iPad
tablet PC
Released on April
3, 2010
Processor: A4
256 MB RAM
Bluetooth n Wi-Fi
sold more than 300,000
units on that day and
reaching 500,000 by the
end of the first week.
38. Work culture
• Apple evokes a loyalty from its workers that
information only leaves its campus when Steve Jobs
takes the stage to unveil it.
• Secrecy at Apple is not just the prevailing
communication strategy, but it is baked in to their
corporate culture.
41. THE WORLD’S MOST
INNOVATIVE COMPANIES
• APPLE
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TWITTER
FACEBOOK
NISSAN
GROUPON
GOOGLE
DRAWING INFORMATION INDUSTRY
NETFLIX
ZYNGA
EPOCRATES
