Summary of Le Web 2010, including videos.

1. Le Web 2010
Rutger.van.Waveren@sanomadigital.nl

2. This is my personal summary of Le Web 2010. It does not
cover all the keynotes. I was typing notes on my iPad and
taking photos with my phone, so I might have missed some
information. I included videos of the most interesting talks.
Please use the comments if I made a mistakes somewhere.
- Rutger

3. Jason Goldman - VP of product Twitter
• Goldman is focused on the product, he mainly talked about
features and functionalities.
• The search for relevance will be an important part of
innovations next year. There are so many tweets and
tweeps, who to follow and what to read...
• The consumption experience is something we're going to
work on next year. Finding the right people to follow and
the right tweets to read is the direction we are looking at.
We must do better than the 'Tweeps to follow' functionality.
• At the interface level, the 'new Twitter' is the biggest
innovation we did in our existence. It gives room for more
innovation in the side panel.
• Last week we finished integration with Instagram.
• At the end of the interview Goldman announced that he
was leaving the company. He was there for four years and
would still stay on as an advisor to the company.
Video on
the next

4. Mike Jones - CEO Myspace
• Jones was interviewed by Mike Arrington from TechCrunch who
was (rightfully) very critical. The first questions included the words
'sinking ship'.
• Jones was pretty realistic about the whole thing and acknowledged
that MySpace was in rough water, but believed in the changed
strategy they had formulated in the last months would help them.
• The new strategy focused solely on (social) entertaiment. Target
group is people under 35. The new homepage was launched two
weeks ago
• MySpace is now the platform for people to connect to their favorite
bands, celebrities and TV shows. You cannot 'friend' people
anymore and send them notes or pictures, most of the social layer
is gone.
• Integration with FB connect provides the social layer between
friends.
Video on
the next

5. Workshop - Google Products
• Inside natural results product pages
will appear. Sometimes with large
images.
• Results are scraped, but mainly and
uploaded by merchants in Google
merchant centre. Merchants can
upload their whole product catalogue
(images, descriptions, etc)
• The reviews you see on Google
Products are editorial. Google has
deals with editorial sites.
• Google Products was launched in
France on 21 oct. 65% of US consumers
research online before purchase, this is
why Google is building solutions for
finding products online. Google
Products is developed from Froogle.

6. Workshop - Google Products
• Products both links to online
webshops as the location of
offline stores
• The mobile version includes of
Google Products includes
location based services:
location of the offline shop.
• Google Shopper: mobile app
in uk/us for android
• New page for google shopping
in the us

7. Workshop - Google Products
• Will be launched in NL in. The
next months
• Both in natural search as
commercial options (cpc). you
can connect adwords account
and merchant account.
• More info on the merchant
centre blog
Closed by
default

8. Workshop - Google maps api
Google maps API examples: Arcade Fire (video clip that
generates google maps images on the fly), BBC
Dimensions (get an idea of proportions - how big is the
moon compared to Europe), Vectorial Elevation
(collaborative light design for the Olympics), Historypin
(search for things in the past on a map), A-Team
(game: drive the A-Team van through street view)

9. Workshop - Google Hotpot
• New Google product:
share, rate, store
your favorite places.
Comparable to Yelp.
• google.com/hotpot
now available
• It has a social layer,
so you can explore
places and ratings
from friends.
• It acts like a social
layer on google
maps

10. Workshop - Google hyper local
• Matching adwords and addresses
• Default way of showing this in commercial ad
positions is the plus sign. The extra results are
never expanded, you have to click the plus sign
to do that.
• All the advertisers use Google places and can link
their places account to their adwords account.
• Advertisers in maps will have an other icon.
Location extensions, also works on mobile
• Sponsored map icons. Not within adwords. Pay by
impression. For example the McDonalds icons on
certain zoom levels.
• Chrome plugin: 'chrome to phone' lets you
transfer Google map location fro the browser to
the phone.
• On mobile: hyper local badge. Distance from
advertiser. With icon of pin.

11. Marissa Mayer - VP of geographic &
local services Google (I)
• Mayer was interviewed by Michael
Arrington of TechCrunch. Off couse
there were many questions about the
plans for acquisition of Groupon.
Mayer did not disclose anything
which was a bit dissapointing
• Mayer just began her new function as
vp for geo and local indicating that
Google is serious about this.
• Contextual discovery, search without
search is a big challenge and the
next thing Google is working on.
Push info to people (browser,
toolbar). Recomendations based on
browser behaviour or mobile
location.
• Latitude has a small target group,
will see changes and is "not our
strongest product"

12. Marissa Mayer - VP of geographic &
local services Google (II)
• Geo, local. One of google's big
investments
• Hotpot, new product, features
personalized recommendations,
collaborative filtering, social
component.
• Search, video, social, mobile: 4
main platforms on the web
• More than a billion mobile ads a
day
• New google maps for mobile:
vectors and offline. 3d buildings.
Only on Android. Very cool!
Video on
the next

13. Tomoko Namba - CEO DeNA
• Virtual social network, where games are
played, virtual goods are traded (90% of
revenue). Player play with avatars, not
their own identity.
• 1.2 billion dollar revenue, 20MM Japanese
users, 4B market cap
• All on mobile! Open platform, they
develop their own games and let
developers develop for the platform.
• Still active on traditional phones. In 3
years the smartphone will take over in
Japan.
• Acquisition NGmoco for expertise and
assets on the smartphone. US based
company. Video on
the next

14. Christopher Smith - Director
Blackbery Development
• We need developers! We have a massive
base of users.
• The app world is not the only way to
distribute the apps. They can work with
carriers, other appstores or host it
yourself.
• Not a focus on either consumer or
business apps, we work with everyone.
Apps can tap into the core APIs of the
OS.
• They have 3 SDKs, native, java, air.
• Smith made a weak impression trying to
defend Blackberry's policy. Fact is that
what they call choice for developers,
actually is fragmentation in development
environments and app distribution.

15. Dennis Crowley - co founder Foursquare
• 40 employees now, 4 last year.
Foursquare growing rapidly.
• 5MM users. 60% us, 2MM checkins a day.
• Merchants started promoting 4square,
'show us your checkin and you get a
discount'. This got the company thinking.
• 1MM first round, 20MM second round
financing.
• More and more bigger merchants. What
does the next loyalty card looks like?
• We can do really interesting things with
the info you get from people, the avg
user checks in 3 times a day. We're also
looking at the way to get this info back to
users: "where can I find the best chicken
here" Local recommendations.
Video on
the next

16. Alexander Tamas - Partner DST
• DST got their money from the IPO
of mail.ru. It has a 6 B dollar
valuation. DST still has a stake in
mail.ru.
• DST makes late stage investments,
when the valuation is more than 1
B, when it can go public and is still
grow very quickly
• More than 500 MM investment in
Facebook
• China: 90% of revenues come from
users, in the US most of the
revenues come from ads. Russia is
in between
Video on
the next

17. Phil Libin - CEO Evernote
• We want to be the the memory of
the world
• More than 5M registered users,
every day 18K new users
• 57% user in US, 20% in Japan
• 16.000 premium users at 5 us$ a
month + licences.
• Cool cohort analysis showing stats
for each cohort (=users that
registered in a certain month)
• The longer people are evernote
users, the higher the conversion
rates. Good lessons here! Video on
the next

18. Matt Mullenweg & Toni Schneider
• wordpress.com en
wordpress.org should work
together and reinforce
eachother
• Both platforms have grown.
30MM publishers. 10% of all
the sites are powered by wp.
300MM unique visitors pm.
About 1MM rev per month.
47 fte
• Unfortunately, very bad
interviewer

19. Mitchell Baker - Mozilla
• Building an open source app system
• Mozilla dragged some other organizations
into the future, ie9, chrome, safari
• FF4 will be fast!
• Apps, identity, speed are important issues
for us
• We will always be open and never tied to
one system (fb for identity, google for
search, etc)
• "I dont like the word browser" "we dont
browse anymore" the browser should
change, but it should be something you
own and you can change.
• Apps should not be a Firefox app system,
but an open system that can run everywhere
(browsers, mobile, etc). Multiple app stores.

20. David Ko - svp Zynga mobile
• Acquisition NewToy
• Cross mobile, connecting people through games
• All games will come to all phones (iphone first, then
android)
• David came from Yahoo
• 200MM people playing zynga games daily and there are
35 MM daily users
• Facebook on mobile, how will we do integration? We're
looking at better ideas for better user experience.
• Farmville in Japan, mobile first
• Cityville, launched last week, now 3MM registered users.
Launched worldwide.
• Zynga has13 studios around the world that make games.
• Asia has high amount of mobile goods trading
• We're looking at different business models, but mainly
free games combined with ads and virtual goods.
Video on
the next

21. Shai Agassi - Better Places
• How you are gonna run a world without oil.
Electric car with replacable battery.
• Charge the car at home and at the office.
Change the battery while you go. Seperate the
battery from the car.
• Build the infrastructure, get the car for free
• Test: taxis in Tokyo. 1 changing station and
letting taxis drive 24/7. Switch 59 seconds,
twice a day.
• They bought 100K Renault Fluences.
• The market will tip when an electric car will
cost the same as a three year old gasoline car.
• Cars, batteries will come down in price.
• China will have the ability to leapfrog the us
and europe in electric cars
Video on
the next

22. Jack Hidary -
• 1B cars in the world.
• From 20 mpg in 1900 to 22
mpg in 2007. Marketfailure!
• Automotive Xprize 100mpg
car, 10 MM prize, just awarded.
• Network of charging stations is
crucial, connected charging
stations. Iphone app.
• We need a distributed mesh
network of charging stations.
Where everyone can open a
charging station, SME can
realize this.

23. Ariel Garten - CEO Interaxon
• Though control computing
• Brain wave control, examples (music,
computer games, olympic games
light, etc)
• History of brainwave analysis
• Tools are getting cheaper, what
would cost 20K is now 200$
• Brainwave analysis opens up a
platform for applications (toys, alarm
clock, epileptic prevention, add focus
training, wheelchair control)
• Interaxon headband for ipad/iphone
app (zen bound)

24. Salim Ismail - Executive Director
Singularity University
• How is the accelaration of
technology impacting society,
business. The human mind has
difficulty grasping exponantial
growth
• Hosted at nasa, funded by google,
nokia.
• The brain: 100 B neurons, together
creating trillions of connections
• Scientists try to replicate/simulate a
brian in the computer
• Nanowires, optogenetics, light
sensitive neurons

25. Henri Seydoux - Founder & CEO
Parrot
• Autonomous drones,
controled through wifi.
Developed for years. 4
rotors making the device
stable.
• Controlled with iPhone
• Drone has an SDK so that
developers can make
applications for the Parrot
• Very cool
Video on
the next

26. Startup competition
• paper.li - With the site everyone can be a
publisher. Put your twitter content, your blog
into a "paper". Flipboard style. News curation,
social style around any topic, hashtag, etc.
• Supermarmite - Share homemade food. Social
marketplace for homemade meals. You can put
your meals online, on a map, react, make
friends, etc. Launched 2 months ago.
Freemium model.
• Waze - Social navigation system.gaming
element. Realtime road in. 2.2 M drivers.

27. Dave McClure
• More old users online, more income, more time
• More bandwidth, more video
• Growth of global languages, mandaein, english mygenko,com
• Wealthy chinese, indian
• Smart device proliferation
• Acceleration of global payment, ecommerce
• Dramatically reduced cost: product development, customer
acquisition
• Global distribution platforms
• US/EU: Apple, Facebook, Google, Twitter, Zynga
• Asia: Tencent, Toabao, Alibaba Video on
the next

28. :)
Rutger.van.Waveren@sanomadigital.nl