This deck was presented at #SearchLeeds 2019 and is for people who want to pitch ideas to their boss and to journalists with more success - and who want those ideas to generate customers with more success too. All our GIFs are from giphy.com. All the attributions and links are at: https://riseatseven.com/blog/content-marketing-frameworks-that-will-get-you-paid-more/
19. Which fuel type is right for me?
Road tax Economy Cost Range
Environment Noise Self-image Stress
20. Find sales driving content with DeepCrawl
Number
of Pages
Total
Word
Count
Average
Word
Count
Total
Visits
Google
Organic
Impress.
Google
Organic
Clicks
CTR Assisted
Cons.
Direct
Cons.
Assisted
Cons. /
Page
Direct
Cons. /
Page
CARE 3 1,987 662 120 53 0 0 22 4 7 1
DO 11 8,566 779 6,708 17,396 887 5.1% 193 22 18 2
SEE 93 101,311 1,089 21,805 260,085 4,749 1.8% 2,796 746 30 8
THINK 56 78,598 1,404 54,506 188,617 12,876 6.8% 2,589 207 46 4
1. Tag blog posts with topics
2. Crawl with Google Analytics integration enabled
3. Create copy and use VLOOKUP
4. Summarise with pivot tables
26. Combine CSVs/sort est. traffic/de-dupe
Keyword Volume Traffic
best cars for dogs
300 143
best car for dogs
400 117
dog friendly cars
150 53
cars for dogs
150 45
dog friendly car boots
150 42
best suv for dogs
100 35
best car for dogs uk
100 35
good cars for dogs
90 33
dog-friendly cars
90 33
best estate cars for dogs
80 31
dog friendly cars uk
80 31
small car with big boot for dog
80 30
41. Cleaning of the London Underground will be
stepped up each night over the summer period
across 50 stations and five tunnels.
Sadiq Khan, Mayor of London
Kirsty O’Connor/PA
42.
43. 171 pieces of coverage
2m+ interactions
+28% increase in taxi insurance market share
44. I’ve talked to you about
Extra
content
for
emotions
Forming an
editorial
board
Proposing
KPI
frameworks
Creating
checklists