Is your mobile traffic growing? Are your mobile visitors converting at a much lower rate than your desktop visitors? Does it make you nervous? Come see the most interesting and lucrative things we’ve learned from hundreds of mobile tests across dozens of sites. You’ll learn how to: diagnose your mobile weak spots avoid the most common conversion-killing “mobile best practices” segment mobile traffic for testing write Calls to Action and Offers that get mobile visitors to take action employ simple UX tricks that will keep those CTAs constant without distracting or irritating visitors. You’ll also get tips for bridging the 1st screen to 2nd screen gap, maximizing phone leads from mobile visitors and building forms that mobile visitors will actually complete. You'll walk away with specific actions you can take to master your mobile conversion rate.

1. MOBILE
OPTIMIZATION
BEST
PRACTICES
Joel
Harvey
Managing
Partner
ConversionSciences.com
TURN-­‐KEY
OPTIMIZATION
Tweet
Something:
@joeljharvey
@joeljharvey
#ContentJam
DON’T
EXIST

2. THE
SCIENCE
OF
THE
LAB
COAT
@joeljharvey
#ContentJam

3. hIp://www.sciencedirect.com/science/arMcle/pii/S0022103112000200
hIp://www.sciencedirect.com/science/arMcle/pii/S0022103112000200
@joeljharvey
#ContentJam

4. HOW
TO
WIN
ON
MOBILE
@joeljharvey
#ContentJam

5. If
you
could
go
ahead
and
bring
back
some
mobile
best
pracJces
from
that
conference
that
would
be
terrific,
mmmkay.
@joeljharvey
#ContentJam

6. BEST
PRACTICE:
COMMERCIAL
OR
PROFESSIONAL
PROCEDURES
THAT
ARE
ACCEPTED
OR
PRESCRIBED
AS
BEING
THE
MOST
EFFECTIVE.
@joeljharvey
#ContentJam

7. CONVERSION
OPTIMIZATION:
THE
PROCESS
OF
GENERATING
&
USING
DATA
TO
IMPROVE
A
SITE’S
UNIQUE
EXPERIENCE
FOR
KEY
SEGMENTS.
@joeljharvey
#ContentJam

8. @joeljharvey
#ContentJam

9. Device
Type
Browser
@joeljharvey
#ContentJam
Android
iOs
Windows
Load
Mme
Screen
Size
Network
connecMon
Responsive
New
vs
Return
PromoMon
Dedicated
Mobile
Site
Speed
Landscape
Horizontal

10. @joeljharvey
#ContentJam

11. Best
PracJces
will
make
this
easy
@joeljharvey
#ContentJam

12. 50%
@joeljharvey
#ContentJam

13. OpJmizaJon
doesn’t
work
@joeljharvey
#ContentJam

14. @joeljharvey
#ContentJam
Desire
Lines
What
you
think
your
mobile
visitors
want
What
your
mobile
visitors
actually
want

15. @joeljharvey
#ContentJam
1. Quick
overview
of
the
mobile
marketplace
2. Dismiss
mobile
overview
3. Understanding
your
mobile
visitors
4. What
to
test
now

16. MOBILE
MARKETPLACE
OVERVIEW
@joeljharvey
#ContentJam

17. @joeljharvey
#ContentJam
MOBILE
GROWTH

18. @joeljharvey
#ContentJam

19. @joeljharvey
#ContentJam
“MOBILE
VISITORS
WILL
ALWAYS
CONVERT
AT
A
LOWER
RATE
THAN
DESKTOP
VISITORS”

20. @joeljharvey
#ContentJam
“MOBILE
VISITORS
WILL
USUALLY
CONVERT
DIFFERENTLY
THAN
DESKTOP
VISITORS”

21. UNDERSTAND
YOUR
MOBILE
WEBSITES
@joeljharvey
#ContentJam

22. @joeljharvey
#ContentJam
YOU
DON’T
HAVE
JUST
ONE
MOBILE
SITE

23. @joeljharvey
#ContentJam

24. hIp://www.paintcodeapp.com/news/ulMmate-­‐guide-­‐to-­‐
iphone-­‐resoluMons
@joeljharvey
#ContentJam

25. @joeljharvey
#ContentJam
LANDSCAPE
vs.
HORIZONTAL

26. @joeljharvey
#ContentJam
Y
O
U
R
SITE
IS
BROKEN
ON
ONE
OF
T
H
E
S
E
SCREENS

27. @joeljharvey
#ContentJam
TEST
ON
3G
AND
4G
CONNECTIONS

28. @joeljharvey
#ContentJam
1. Mobile
is
Screen
One
2. ARSS
Early,
ARSS
O[en
3. Emulate
What
They
Already
Know
4. Dedicated
Mobile
Websites
/
QA’d
Responsive
5. Different
Experiences
for
iOS
and
Android
6. What
to
Test
First
OPTIMIZING
YOUR
MOBILE
WEBSITES

29. @joeljharvey
#ContentJam
MOBILE
IS
THE
FIRST
IMPRESSION

30. @joeljharvey
#ContentJam
AND
IT’S
WHERE
REPEAT
CUSTOMERS
ARE
MOST
LIKELY
TO
ENGAGE
YOU

31. @joeljharvey
#ContentJam
ARSS

32. @joeljharvey
#ContentJam
1. Click
Jails
2. Scroll
Jails
3. TMI

33. @joeljharvey
#ContentJam

34. @joeljharvey
#ContentJam

35. @joeljharvey
#ContentJam

36. @joeljharvey
#ContentJam
EMULATE
WHAT
THEY
ALREADY
KNOW

37. @joeljharvey
#ContentJam

38. @joeljharvey
#ContentJam
RESPONSIVE

39. @joeljharvey
#ContentJam

40. @joeljharvey
#ContentJam
RESPONSIVE
TEMPLATES
MAKE
DECISIONS
FOR
YOU.
THOSE
DECISIONS
ARE
NOT
ALWAYS
GOOD

41. +57%
increase
in
phone
calls
@joeljharvey
#ContentJam

42. @joeljharvey
#ContentJam
+26%

43. @joeljharvey
#ContentJam

44. @joeljharvey
#ContentJam
-19%

45. @joeljharvey
#ContentJam

46. @joeljharvey
#ContentJam
“IT
TOOK
A
STAGGERING
18.24
SECONDS
ON
AVERAGE
FOR
RESPONSIVE
HOME
PAGES
TO
LOAD
ON
SMARTPHONES
OVER
A
COMBINATION
OF
3G
AND
4G
CONNECTIONS”

47. @joeljharvey
#ContentJam
PS:
Responsive
also
requires
a
desktop
re-­‐design

48. @joeljharvey
#ContentJam

49. @joeljharvey
#ContentJam
iOS
v.
ANDROID

50. @joeljharvey
#ContentJam

51. @joeljharvey
#ContentJam
Android: +78.83%
iPhone: +25.7%
Android: +3.9%
iPhone: -21%

52. @joeljharvey
#ContentJam
Preferred by
Android Users
Preferred by
iOS Users

53. @joeljharvey
#ContentJam
iOS
Android
iOS
Android
iOS
Android

54. @joeljharvey
#ContentJam
1. Headlines
&
CTAs
2. SJcky
Headers
3. Persistent
CTA’s
(Parachutes)
4. Footer
Content
5. Welcome
Mats
6. OpJmize
for
the
right
goals
WHAT
TO
TEST
FIRST

55. @joeljharvey
#ContentJam
Headlines
&
Calls
to
AcJon

56. @joeljharvey
#ContentJam
Control:
Customize
Your
Search
VariaMon
1:
Get
A
Quote
VariaMon
2:
Find
Your
Nearest
LocaMon
Desktop:
-­‐4%
Mobile:
+39%
Desktop:
-­‐14%
Mobile:
+14%

57. @joeljharvey
#ContentJam
Headers

58. @joeljharvey
#ContentJam
SJcky
Header:
+9%
increase
in
phone
calls
Add
CTA:
+18%
increase
in
phone
calls

59. @joeljharvey
#ContentJam
Re-­‐design
w/
Search:
+6%
Re-­‐design
w/
Phone:
+22%

60. @joeljharvey
#ContentJam
Persistent
CTA’s
“Parachutes”

61. @joeljharvey
#ContentJam
+
45%
increase
in
product
page
visits
Reviewsite.com

62. @joeljharvey
#ContentJam
Use
the
Footer

63. @joeljharvey
#ContentJam
Scroll Maps
indicated
that over
50% of
visitors
reached the
bottom of
the page
+8%

64. @joeljharvey
#HeroConf
Welcome
Mats

65. @joeljharvey
#HeroConf

66. @joeljharvey
#HeroConf
+
22%
+
38%

67. @joeljharvey
#ContentJam
AlternaJve
Mobile
Goals

68. @joeljharvey
#ContentJam

69. @joeljharvey
#ContentJam
DESKTOP
DESIGN
TOOL

70. @joeljharvey
#ContentJam
MOBILE
DEAD
END

71. @joeljharvey
#ContentJam
5.3%
Form
CompleJon
Rate
=
16,000
New
Email
Addresses
Per
Year
FOCUS
ON
EMAIL
CAPTURE
INSTEAD
OF
CONVERSION

72. THIS
DOESN’T
HAVE
TO
BE
YOUR
MOBILE
SITE
@joeljharvey
#ContentJam

73. MOBILE
OPTIMIZATION
BEST
PRACTICES
@joeljharvey
#ContentJam
DON’T
EXIST
Joel
Harvey
Managing
Partner
Joel@ConversionSciences.com
Hire
Us:
ConversionSciences.com
Read
Us:
ConversionScienJst.com