Successfully reported this slideshow.

Branding is Dead: Long Live Brand Experience

496

Share

•
Feb. 17, 2015
• 496 likes • 41,053 views
Upcoming SlideShare
Brand experience research and insights
Brand experience research and insights
Loading in …3
×
1 of 56
1 of 56

Branding is Dead: Long Live Brand Experience

Feb. 17, 2015
• 496 likes • 41,053 views

496

Share

Marketing

What is brand in 2015? Brand is no longer what the ad agency says about your product or service but what customers say, share and experience about your company.

That means how your retail staff interact with customers or how your marketing team creates conversations at your events is more important than what's said in an advertising campaign.

This is the reality of the sharing economy in 2015. Experience is only real when shared and if customers aren't sharing your brand, you might as well be invisible.

Click here to find out more about Brand Experience and why the era of Branding is dead...

What is brand in 2015? Brand is no longer what the ad agency says about your product or service but what customers say, share and experience about your company.

That means how your retail staff interact with customers or how your marketing team creates conversations at your events is more important than what's said in an advertising campaign.

This is the reality of the sharing economy in 2015. Experience is only real when shared and if customers aren't sharing your brand, you might as well be invisible.

Click here to find out more about Brand Experience and why the era of Branding is dead...

Marketing

Recommended

More Related Content

Viewers also liked

Brand experience media planning
Jack Morton Worldwide
Brand You : Personal Branding
Studio Science
WHAT IS BRANDING?
Sudio Sudarsan
Branding In a Troubled Economy
guest1929d4
Brand experience guidelines and best practices
Jack Morton Worldwide
a useful guide to the brand utility - 2014 version
Ingmar de Lange
The 6 Ways Starbucks Kills it on Social Media
Graham Brown
An Introduction to Cult Branding - the truth behind customer loyalty!
The Cult Branding Company
The brand experience journey: A new model for consumer marketing
Jack Morton Worldwide
Branding & Brand Positioning
Samer Meqdad
Brand building trends | Why human brands are a terrible idea
Jack Morton Worldwide
Branding Overview
Design, Branding and Interactive Media Firm: Environmental Spaces: Interior/Exterior, Industrial Design, Brand Strategies and Communications
22 Immutable Laws of Branding
Sj -

Similar to Branding is Dead: Long Live Brand Experience

GIANT UX Conference: The Meaningfulness Revolution: How the Experience Mindse...
Kate O'Neill
Mars-Philter Atomic Conference Synopsis
Mars-Philter
How Starbucks Became the Apple of Coffee
Graham Brown
How to fix a Broken Brand (McDonalds Case Study 2015)
Graham Brown
Connect Now Lead Gen+Community
Gavin Heaton
Chris Barger Social Media Presentation
ashleymattingly
Twitter Importance
M. musaddar
Social Media and the Semantic Web
John Breslin
The fuss about facebook 2011
Connect: Strategic BUSINESS + LIFE transformation
Social Media and philanthropy - tracking the buzz, making connections
Ed Schipul
Social Media is ...
Alex de Carvalho
"Say Cheese and Like Me" - Social Media for Photographers
gopalkamat
How pharma and healthcare brands can improve their customer experience
Jack Morton Worldwide
Social Media for Small Business
Cove Consulting
Foreword The New Rules of Marketing & PR
The Pacific West Communications
Elevated social marketing
Swift Nejra
Joanna Lord, VP Marketing, Porch - The Future of Brand
Traction Conf
Blogging for Business - An introduction to playing in the Blogosphere
Katie Laird
Should B2B Brands Be On TikTok?: Let's Unpack It
Julie Bourne
Mslgroup social predictions for the conversation age: 2011
MSL

More from Graham Brown

The Human Communication Playbook by Graham Brown (Get the PDF)
Graham Brown
The Asia Matters Report by Graham D Brown
Graham Brown
Asia Tech Research: Asia Matters 3/4 (The New Home of Entrepreneurship)
Graham Brown
Asia Tech Research: Asia Matters 4/4 (The Digital Frontier)
Graham Brown
Asia Tech Research: Asia Matters 2/4 (Asian Startup Ecosystems)
Graham Brown
Asia Tech Research: 50 Trends Asia 2018
Graham Brown
Ebook: 10 Tips to Grow Your Business in 2017 (Download)
Graham Brown
Every Entrepreneur Grows by Learning (Up.School)
Graham Brown
(Asia Tech Podcast) 7 Ways to Stay Motivated when launching your business
Graham Brown
(Asia Tech Podcast) 25 Inspiring Quotes for Startup Founders
Graham Brown
(Asia Tech Podcast) 60 Inspiring Quotes for Entrepreneurs
Graham Brown
(GrahamDBrown) Brand Leadership 2015: 10 Quotes from Industry Leaders and Gur...
Graham Brown
The 7 Awesome Ways GoPro Wins in the Sharing Economy (GrahamDBrown)
Graham Brown
10 Facts about Gen Y and Social Media Privacy (Total Youth Research)
Graham Brown
Brand Democracy: How to Tell Stories in the Social Era by Graham Brown
Graham Brown
(GrahamDBrown) 5 ideas you should steal from Lego's marketing
Graham Brown
Set Up, Step Back, Shut Up: The Secrets Behind Lego's Social Media Success
Graham Brown
Social Media is a Promise (here's how to keep it) by Graham D Brown
Graham Brown
Marketing is no Longer Hollywood
Graham Brown
Customer Experience is no longer about telling the brand story
Graham Brown

Featured

What to Upload to SlideShare
SlideShare
Be A Great Product Leader (Amplify, Oct 2019)
Adam Nash
Trillion Dollar Coach Book (Bill Campbell)
Eric Schmidt
APIdays Paris 2019 - Innovation @ scale, APIs as Digital Factories' New Machi...
apidays
A few thoughts on work life-balance
Wim Vanderbauwhede
Is vc still a thing final
Mark Suster
The GaryVee Content Model
Gary Vaynerchuk
Mammalian Brain Chemistry Explains Everything
Loretta Breuning, PhD
Blockchain + AI + Crypto Economics Are We Creating a Code Tsunami?
Dinis Guarda
The AI Rush
Jean-Baptiste Dumont
AI and Machine Learning Demystified by Carol Smith at Midwest UX 2017
Carol Smith
10 facts about jobs in the future
Pew Research Center's Internet & American Life Project
Harry Surden - Artificial Intelligence and Law Overview
Harry Surden
Inside Google's Numbers in 2017
Rand Fishkin
Pinot: Realtime Distributed OLAP datastore
Kishore Gopalakrishna
How to Become a Thought Leader in Your Niche
Leslie Samuel
Visual Design with Data
Seth Familian
Designing Teams for Emerging Challenges
Aaron Irizarry
UX, ethnography and possibilities: for Libraries, Museums and Archives
Ned Potter
Winners and Losers - All the (Russian) President's Men
Ian Bremmer

Related Books

Free with a 14 day trial from Scribd

See all
Stories That Stick: How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business Kindra Hall
(5/5)
Free
Priceless: The Myth of Fair Value (and How to Take Advantage of It) William Poundstone
(4.5/5)
Free
The Conquest of Cool: Business Culture, Counterculture, and the Rise of Hip Consumerism Thomas Frank
(4.5/5)
Free
Propaganda Edward Bernays
(5/5)
Free
Phishing for Phools: The Economics of Manipulation and Deception George A. Akerlof
(3.5/5)
Free
Ogilvy on Advertising in the Digital Age Miles Young
(5/5)
Free
How to Talk to Anyone: 92 Little Tricks for Big Success in Relationships Leil Lowndes
(4/5)
Free
The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two Al Ries
(4.5/5)
Free
The Psychology of Selling: Increase Your Sales Faster and Easier Than You Ever Thought Possible Brian Tracy
(4.5/5)
Free
Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale Paul Smith
(0/5)
Free
Secondhand: Travels in the New Global Garage Sale Adam Minter
(4/5)
Free
Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business Donald Miller
(5/5)
Free
Influencer: Building Your Personal Brand in the Age of Social Media Brittany Hennessy
(3.5/5)
Free
Pogue's Basics: Money: Essential Tips and Shortcuts (That No One Bothers to Tell You) About Beating the System David Pogue
(4/5)
Free
Building a StoryBrand: Clarify Your Message So Customers Will Listen Donald Miller
(4.5/5)
Free
Secrets of Question-Based Selling: How the Most Powerful Tool in Business Can Double Your Sales Results Thomas Freese
(5/5)
Free

Related Audiobooks

Free with a 14 day trial from Scribd

See all
Inside the Tornado Geoffrey A. Moore
(4/5)
Free
The 22 Immutable Laws of Marketing Al Ries
(4.5/5)
Free
Overdressed: The Shockingly High Cost of Cheap Fashion Elizabeth L. Cline
(4.5/5)
Free
Influence, New and Expanded: The Psychology of Persuasion Robert B. Cialdini
(5/5)
Free
22 Immutable Laws of Branding Al Ries
(4.5/5)
Free
Permission Marketing: Turning Strangers into Friends, and Friends into Customers Seth Godin
(4.5/5)
Free
Influence: The Psychology of Persuasion Robert B. Cialdini, PhD
(4.5/5)
Free
Building a StoryBrand: Clarify Your Message So Customers Will Listen Donald Miller
(5/5)
Free
Predictably Irrational: The Hidden Forces That Shape Our Decisions Edgar Allan Poe
(4.5/5)
Free
A Consumers' Republic: The Politics of Mass Consumption in Postwar America Lizabeth Cohen
(0/5)
Free
Yes!: 50 Scientifically Proven Ways to Be Persuasive Noah J. Goldstein Ph.D.
(4.5/5)
Free
Crossing the Chasm: Marketing and Selling Technology Projects to Mainstream Customers Geoffrey A. Moore
(4.5/5)
Free
Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life Rory Sutherland
(4.5/5)
Free
Contagious: Why Things Catch On Jonah Berger
(4.5/5)
Free
Unleashing the Idea Virus Seth Godin
(4.5/5)
Free
Cheap: The High Cost of Discount Culture Ellen Ruppel Shell
(4/5)
Free

Branding is Dead: Long Live Brand Experience

  1. Branding is Dead Long Live 
 Brand Experience
  2. 73% of people said they shared something on social media while in the bathroom www.GrahamDBrown.com
  3. Welcome to 2015… www.GrahamDBrown.com
  4. …a world where everything 
 gets shared www.GrahamDBrown.com
  5. www.GrahamDBrown.com pic © GoPro …everywhere
  6. all the time… www.GrahamDBrown.com
  7. if you can’t wait to find out what Brand Experience is… www.GrahamDBrown.com
  8. www.GrahamDBrown.com then get my 
 >> free download << now
  9. www.GrahamDBrown.com but if you’re still here, let’s continue
  10. In 2015, 
 every conversation www.GrahamDBrown.com flickr © pedrosimoes7
  11. …every moment www.GrahamDBrown.com flickr © knowledge-test
  12. …every story www.GrahamDBrown.com flickr © googlisti
  13. www.GrahamDBrown.com flickr © zoetnet …creates an experience
  14. …which becomes your brand www.GrahamDBrown.com
  15. So what works in 2015? www.GrahamDBrown.com
  16. Branding? Brand Experience? or www.GrahamDBrown.com
  17. Branding is… www.GrahamDBrown.com
  18. …Tell ‘em you’re cool www.GrahamDBrown.com
  19. …Tell ‘em in a BIG way www.GrahamDBrown.com
  20. …Keep telling ‘em www.GrahamDBrown.com flickr © joaolavinha
  21. …but Branding doesn’t work 
 like it did 30 years ago www.GrahamDBrown.com
  22. Branding in 1985 www.GrahamDBrown.com
  23. Brand Experience in 2015 www.GrahamDBrown.com
  24. Branding in 1985 www.GrahamDBrown.com
  25. Brand Experience in 2015 www.GrahamDBrown.com flickr © Alant
  26. Branding in 1985 www.GrahamDBrown.com
  27. Brand Experience in 2015 www.GrahamDBrown.com
  28. Branding is dead… www.GrahamDBrown.com
  29. Long live… Brand Experience www.GrahamDBrown.com
  30. Share the love www.GrahamDBrown.com don’t forget to 
 hit the LIKE button so other Slideshare users can discover this too
  31. Brand Experience is… www.GrahamDBrown.com
  32. …customer storytelling www.GrahamDBrown.com
  33. …stuff worth talking about www.GrahamDBrown.com
  34. …creating value www.GrahamDBrown.com
  35. …and by the way if this presentation is of useful to you www.GrahamDBrown.com hit the LIKE button so other Slideshare users can discover it too
  36. …creating events www.GrahamDBrown.com flickr © knowledge-test
  37. …creating memories www.GrahamDBrown.com
  38. …joining the dots www.GrahamDBrown.com
  39. …reconnecting communities www.GrahamDBrown.com
  40. [google search “food trucks”] www.GrahamDBrown.com
  41. …asking “what’s broken”? www.GrahamDBrown.com
  42. …fixing pain points www.GrahamDBrown.com
  43. …taking risks www.GrahamDBrown.com
  44. [google search “artisan coffee”] www.GrahamDBrown.com
  45. …creating touchpoints online www.GrahamDBrown.com
  46. …and touchpoints offline www.GrahamDBrown.com
  47. www.GrahamDBrown.com Your brand is what people say about you when you’re not in the room - Jeff Bezos 
 CEO Amazon
  48. which means… www.GrahamDBrown.com
  49. your brand is what people say about you www.GrahamDBrown.com
  50. and… www.GrahamDBrown.com
  51. you can’t always be in the room… www.GrahamDBrown.com
  52. Share the love www.GrahamDBrown.com don’t forget to 
 hit the LIKE button so other Slideshare users can discover this too
  53. they will soon forget what your brand said but they’ll always remember how you made them FEEL www.GrahamDBrown.com flickr © instantvantage
  54. www.GrahamDBrown.com want to learn how to create experiences that people share? ?
  55. People © GRAHAM D BROWN 2015 FROM BRANDING TO BRAND EXPERIENCE Traditional marketing was a Branding based approach: positioning, awareness, campaigns. In the 21st century, marketers need to focus on Brand Experience FROM OUTSIDE TO INSIDE
 Branding use to start outside the company: agencies celebrities, campaigns. Today however, Brand Experienc starts inside with th Brand Experience Sweetsp the intersection of your peop culture and metr Metrics Brand Culture TM want to know how brands like Apple, Starbucks and LEGO do it? www.GrahamDBrown.com Get these insights on the next slide…
  56. www.GrahamDBrown.com …then GET my new E-Course 
 FREE to Slideshare users Start Creating Brand Experiences Worth Sharing… FREE

×