7. What are the benefits? understand your customers involve your communities uncover your innovators
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18. What are the challenges? define needs choose tools create solutions develop networks share learning
19. Involve people in the design of the services and understanding how they work Define the relevance of the tools Streamline the balance between online and offline activities Select the tools Facilitate, empower and value activity Build interest Allow different levels of participation Allow time Invite stakeholders, customers and residents to create critical mass Build trust
20. Attention must be given to how online activities are displayed Communicate clearly Knowledge must be built on in real-time and customised to meet outcomes and develop skills Keep the environment flexible Customise to needs and skills of individuals or group and agreed outcomes Know your audience Access specialist software and technical expertise to operate free software Choose the technology
