15. CISCO Experience:
What used to be "me" is now "we"
The goal is to get more products to
market faster ... Fifteen minutes and
one week to get a [business] plan
that used to take six months!"
16. INTERNAL SOCIAL TOOLS
TYPICALLY INCLUDE:
> Wikis
> Social networks
> Blogs and micro-blogging
> Social bookmarking & tagging
> RSS & data feeds
17. EXAMPLE PROJECTS:
> Cross-functional collaboration
for a major bank
> Secure social networking with
clients for a big 5 consultancy
> Internal knowledge sharing for
assurance company
> Employee engagement for a
major insurance group
30. EXTERNAL SOCIAL TOOLS
TYPICALLY INCLUDE:
> Blogs and Twitter
> Facebook, LinkedIn, MySpace
(be present where your customers gather)
> Social Media Monitoring tools
> Social Network Analysis tools
> Community Platforms
36. ECOSYSTEM SOCIAL TOOLS
TYPICALLY INCLUDE:
> Data feeds & open APIs
> Widgets and mini sites
> Packaged content for others to
use on their own sites
> Partner / Developer Communities
39. > Analyse business-level issues
> Drill down to specific use cases
> Create a program with clear
success goals & evaluation metrics
> Run projects and connect IT
projects to achieve these goals
52. CONCLUSIONS:
> Finance = data + networks
> Threats posed by new trends are
also opportunities for innovation
> Information assymetries are
falling away - compete in the open!
> Intimate, social customer service
is the best protection against price
sensitivity and commoditisation
53. Thank you for listening
Lee@headshift.com
http://www.headshift.com
54. Thanks for listening!
I am lee@headshift.com and
I live at http://www.headshift.com
Except where otherwise stated, photos courtesy of Flickr using Creative Commons license.
Thanks to the following photographers:
http://www.brockcraft.com/wp-content/uploads/2008/11/bailout-graphic001.png
http://images.google.com/imgres?imgurl=http://thesituationist.files.wordpress.com/2008/02/
trading-floor.jpg&imgrefurl=http://thesituationist.wordpress.com/2008/02/08/
&usg=__aSMG_vYDG-
ve4VoLGPbQ5RygVA4=&h=955&w=1417&sz=327&hl=en&start=6&um=1&tbnid=LWmhX9Z
p1dOOjM:&tbnh=101&tbnw=150&prev=/images%3Fq%3Dtraditional%2Btrading%2Bnetworks
%26imgsz%3Dxxlarge%26um%3D1%26hl%3Den%26client%3Dsafari%26rls%3Den-us%26sa
%3DN
http://www.carbodydesign.com/archive/2008/05/15-virtual-painting-at-ford/1914-Ford-
Model-T-Painting-lg.jpg
http://www.touchgraph.com
http://www.flickr.com/photos/paul_irish/2379958609/sizes/l/
http://www.flickr.com/photos/poorfish/2402437518/
http://www.flickr.com/photos/brianboulos/36957265/
http://www.flickr.com/photos/7855449@N02/sets/72157606844282993/
http://www.flickr.com/photos/dplanet/94442623/
http://www.flickr.com/photos/joeshlabotnik/305410323/
Kate Niederhoffer & Marc A. Smith (Web 2.0 presentation 4/1/09)
http://www.informationisbeautiful.net/visualizations/the-hierarchy-of-digital-distractions/
http://www.flickr.com/photos/thedalogs/3184387156/