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11 Profound Facts 
About Innovation 
for 2015 
Presented by LeanEnterprise.co
“By 2020, more than three-quarters 
of the S&P 500 will be companies 
we have not heard of yet.” 
! 
-Professor Richard Foster, Yale University 
1
93% of executives are 
looking to innovation 
to drive growth 
-PwC study with 1,757 corporate executives 
2
81% of executives do NOT 
believe their 
organizations know 
how to lead innovation 
-PwC study with 1,757 corporate executives 
2
“Over the last ten years, 40 different 
billion-dollar startups were 
founded.” 
! 
-Aileen Lee, Cowboy Ventures 
3
“Facebook is now worth more than 
Disney, Coca-Cola, and Intel.” 
! 
-Matt Phillips, QZ.com July 2014 
4
“A gigabyte of storage in 1993 cost 
over $9,000. Now it’s a mere 4 
cents.” 
! 
-Julie Bort, Business Insider 2013 
5
“The cost is almost nothing to build 
the next Twitter. Assume $160 for a 
Ruby on Rails course plus free 
hosting on Heroku.” 
! 
-Courtney Boyd Myers, The Next Web 
6
The Startup Curve 
Initial 
Enthusiasm 
Reality 
Sets In 
TROUGH OF 
SORROW 
Before 
Startup 
Scale 
Product/ 
Market Fit! 
Starts 
Working 
Experimenting 
& Pivoting Source: Paul Graham; avc.com 
Time 
Happiness
“The application of disruptive 
technologies at the time of 
development were not only 
unknown, but unknowable.” 
! 
-Clay Christensen, The Innovator’s Dilemma 
7
“Our findings support the idea a 
firm’s scope for strategic change is 
bound by external entities (i.e. 
existing customers).” 
! 
-Clay Christensen, The Innovator’s Dilemma 
8
9 
“Despite the popular conception of 
entrepreneurs as risk takers, risk 
aversion does not seem to affect 
the decision to become an 
entrepreneur.” 
! 
-Noam Wasserman, The Founder’s Dilemmas
10 
“The founders of Twitter, Instagram, 
Pinterest, Foursquare, Asana, and 
others were Google employees who 
found it easier to start their 
ventures on their own.” 
! 
-Trevor Owens, The Lean Enterprise
“The average entrepreneur has 
fourteen years of work experience 
and many of the most successful 
worked in large corporations.” 
! 
-Trevor Owens, The Lean Enterprise 
11

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10 Profound Facts About Innovation for 2015

  • 1. 11 Profound Facts About Innovation for 2015 Presented by LeanEnterprise.co
  • 2. “By 2020, more than three-quarters of the S&P 500 will be companies we have not heard of yet.” ! -Professor Richard Foster, Yale University 1
  • 3.
  • 4. 93% of executives are looking to innovation to drive growth -PwC study with 1,757 corporate executives 2
  • 5. 81% of executives do NOT believe their organizations know how to lead innovation -PwC study with 1,757 corporate executives 2
  • 6. “Over the last ten years, 40 different billion-dollar startups were founded.” ! -Aileen Lee, Cowboy Ventures 3
  • 7.
  • 8. “Facebook is now worth more than Disney, Coca-Cola, and Intel.” ! -Matt Phillips, QZ.com July 2014 4
  • 9.
  • 10. “A gigabyte of storage in 1993 cost over $9,000. Now it’s a mere 4 cents.” ! -Julie Bort, Business Insider 2013 5
  • 11. “The cost is almost nothing to build the next Twitter. Assume $160 for a Ruby on Rails course plus free hosting on Heroku.” ! -Courtney Boyd Myers, The Next Web 6
  • 12. The Startup Curve Initial Enthusiasm Reality Sets In TROUGH OF SORROW Before Startup Scale Product/ Market Fit! Starts Working Experimenting & Pivoting Source: Paul Graham; avc.com Time Happiness
  • 13. “The application of disruptive technologies at the time of development were not only unknown, but unknowable.” ! -Clay Christensen, The Innovator’s Dilemma 7
  • 14. “Our findings support the idea a firm’s scope for strategic change is bound by external entities (i.e. existing customers).” ! -Clay Christensen, The Innovator’s Dilemma 8
  • 15. 9 “Despite the popular conception of entrepreneurs as risk takers, risk aversion does not seem to affect the decision to become an entrepreneur.” ! -Noam Wasserman, The Founder’s Dilemmas
  • 16. 10 “The founders of Twitter, Instagram, Pinterest, Foursquare, Asana, and others were Google employees who found it easier to start their ventures on their own.” ! -Trevor Owens, The Lean Enterprise
  • 17. “The average entrepreneur has fourteen years of work experience and many of the most successful worked in large corporations.” ! -Trevor Owens, The Lean Enterprise 11