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STORYTELLING<br />WITHOUT BOUNDS<br />lance@workbookproject.com<br />@lanceweiler<br />

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Film<br />User Gen<br />Content<br />Community<br />Serial Content<br />STORYWORLD<br />Games<br />Graphic Novels<br />Comics<br />Fan Fiction<br />Books<br />

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STORY<br />GAMEPLAY<br />SOCIAL ENTERTAINMENT<br />COMMUNITY<br />

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9’s Science Journal<br />

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TRANSMEDIA <br />CAN BE USED TO:<br /> tell stories <br /> develop concepts <br /> rehearse with actors <br /> build audiences <br /> market and promote <br /> develop new revenue streams <br />

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Feature Film<br /> Series<br />Interactive Comic<br /> Mobile <br /> Player Remixes<br /> Live Events <br />www.HEADTRAUMAMOVIE.com<br />

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FEATURE FILM<br />SERIES<br />Mobile episodes<br />Micro-narratives<br />GAMES<br />Casual games with hidden clues<br />ARG online & real world<br />Interactive Comic<br />Mobile application <br />

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HiM<br />FEATURE FILM<br />SERIAL<br />CONTENT<br />SOCIAL <br />GAMES<br />PANDEMIC<br />LIVE <br />EVENTS<br />GLOBAL<br />REMIX<br />PREQEUL /<br />SEQUEL<br />

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A PERFECT STORM <br />* MARKET CONDITIONS <br />* AUDIENCE CONSUMPTION <br />* ADVANCEMENTS IN TECHNOLOGY<br />

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Producers Guild of America establishes a transmedia producer credit<br />Well know producers and directors embrace transmedia<br /><ul><li>Brian Grazer signs first look deal with Blacklight – last week Disney Acquires “The Runner”

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Tim Kringdevelops transmedia extensions to Heroes and original CFG

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CSI creator Anthony Zuiker launches LEVEL 26

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Guillermo del Toro starts Mirada a transmedia studio

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Tom Hanks company Playtone launches a transmedia project</li></ul>Money flows into the category <br />Fourth Wall Studios a transmedia shop secures 15 million for transmedia<br />studio and has direct access to $200 million dollar fund<br />Studios continue to use transmedia to market and promote <br />Xmen, Men in Black, Source Code, Super 8, The Dark Knight Dexter, Lost, Heroes<br />Brands embrace transmedia<br />Reebok creates “Secret Life” with F1 Racer Lewis Hamilton<br />Nike transforms London into a game board<br />Bing partners with Jay-Z to produce Decoded<br />Mattel: Ken and Barbie <br />

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STORYTELLING <br /> R&D<br />(research & development)<br />