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A PERFECT STORM <br />* MARKET CONDITIONS <br />* AUDIENCE CONSUMPTION <br />* ADVANCEMENTS IN TECHNOLOGY<br />
Producers Guild of America establishes a transmedia producer credit<br />Well know producers and directors embrace transmedia<br /><ul><li>Brian Grazer signs first look deal with Blacklight – last week Disney Acquires “The Runner”
Tim Kringdevelops transmedia extensions to Heroes and original CFG
Guillermo del Toro starts Mirada a transmedia studio
Tom Hanks company Playtone launches a transmedia project</li></ul>Money flows into the category <br />Fourth Wall Studios a transmedia shop secures 15 million for transmedia<br />studio and has direct access to $200 million dollar fund<br />Studios continue to use transmedia to market and promote <br />Xmen, Men in Black, Source Code, Super 8, The Dark Knight Dexter, Lost, Heroes<br />Brands embrace transmedia<br />Reebok creates “Secret Life” with F1 Racer Lewis Hamilton<br />Nike transforms London into a game board<br />Bing partners with Jay-Z to produce Decoded<br />Mattel: Ken and Barbie <br />