Di for power v3 1

© 2010 IBM Corporation
How to create a
Dynamic Infrastructure
IBM Power systems

© 2010 IBM Corporation2
The world is getting smarter – more instrumented,
interconnected, intelligent – generating even more data!
Smart traffic
systems
Smart water
management
Smart energy
grids
Smart
healthcare
Smart food
systems
Intelligent
oil field
technologies
Smart
regions
Smart
weather
Smart
countries
Smart supply
chains
Smart cities
Smart retail

A smarter planet is placing new demands on IT.
Pervasive instrumentation will create vast amounts of data & drive new types of
applications that require real time data analysis and prediction.
Analytics with Online
Transaction Processing Network Security
& Threat Management
3D On-Line
Infotainment
Financial
Analytics
Medical
Imaging
Video
Surveillance
Advanced
Search

Data Centers are changing – what has happened in the past decade?
Increased IT Demand Increasing Cost Pressures Responsiveness to Change
 Server growth 6X, storage
growth 69X in past decade.1
 Average power consumption
per server quadrupled from
2001-2006.2
 Data centers energy use
doubling every 5 years.3
 66-73% of clients will be
expanding their data centers
in next 12-24 months.4
 Reducing enterprise costs is
now the #2 CIO priority in
2009.5
 Global electricity prices are
increasing 10-25% per year.6
 Data center operating costs
are 3-5 times the capital
costs over 20 years.
 Technology densities are
growing 20x in past decade.8
 78% of data centers are
> 7 years old.9
 29% of clients identified data
center power and cooling
affect server purchase
decisions.10
1. IBM and Consultant Studies
2. Gartner, The Data Center Power and Cooling Challenge, David Cappuccio, November
2007.
3. US Environmental Protection Agency, Report to Congress on Server and Data Center
Energy Efficiency, Public Law 109-431, August 2, 2007
4. Digital Realty Trust survey, December 2008
5. Gartner, Meeting the Challenge: the 2009 CIO agenda, December 2008
6. Energy Information Administration, 2001-2008; IBM analysis
7. ASHRAE Publication: Datacomm Equipment Power and Cooling Applications, 2005, page 24
8 Gartner Survey Suggests Extensive Data center Expansion plans on the Horizon, G00154962,
mike Chuba, February 2008
9. Ziff Davis survey, 2007
10. IBM and consultant studies 2009

What is going to happen in the coming decade?
We still expect the same growth rate in servers and storage
in the next decade – because of the growing amount of data
collected and expectations for more real-time analytics
Virtualization is more important than ever – there will not be
space and power enough in the data centers for the future
growth
Marketplace is changing constantly – this requires flexibility
and speed in the delivery IT solutions
Pressure on cost will still be there! We need to reduce cost
and still improve service quality

1 Dalende
2 Uændret
3 Stigende
4 Kraftigt stigende
5 Ved ikke

1 Slet ikke
2 I ringe grad
3 I nogen grad
4 I høj grad
5 Ved ikke

It’s time to start thinking differently
about infrastructure.
Infrastructure needs to become
more dynamic.

Building a dynamic infrastructure:
Virtualization, Energy Efficiency
& a Workload Optimized approach
Service Management
& Asset Management
Business Resiliency & Security
Information Infrastructure
New Cloud delivery options- IBM
Smart Business offerings
KEY INITIATIVES…
 Provides integrated visibility, control, and
automation across all business and IT
assets.
 Is highly optimized to do more with less.
 Addresses the information challenge.
 Manages and mitigates risks.
 Utilizes flexible delivery choices.
A DYNAMIC INFRASTRUCTURE…

IBM Dynamic Infrastructure…
…. requires integrated holistic approach
aligned with business strategy, initiatives and objectives.
IBM Dynamic
Infrastructure
Efficient, Green
and Optimized
Infrastructure and
Facilities
Business
Resilience
Business-Driven
Service Management
Highly
Virtualized
Resources
Information
Infrastructure
End to
End
Security
Enterprise
Asset
Management

Dynamic Infrastructure: Addressing today’s challenges and
tomorrow’s opportunities.
Not only ensuring high availability
and quality of existing services,
but also meeting customer
expectations for real-time,
dynamic access to innovative new
services.
Not just containing operational
cost and complexity, but achieving
breakthrough productivity gains
through virtualization,
optimization, energy stewardship,
and flexible sourcing.
REDUCE COST
IMPROVE SERVICE
MANAGE RISK
Not only addressing today’s
security, resiliency, and
compliance challenges, but
also preparing for the new
risks posed by an even
more connected and
collaborative world.
Dynamic
Infrastructure

What makes IBM’s approach so unique?
System z Power Systems System x
System Software
Storage Data Center
Networking
Infrastructure-wide Virtualization
Workload Optimized Systems
Cloud
Smart
Business
Services and
Systems
Integrated
Service Management
A WORKLOAD
OPTIMIZED
APPROACHTechnology Leadership
INTEGRATED
SERVICE
MANAGEMENT
FLEXIBLE
DELIVERY
CHOICES

Dynamic Infrastructure:
Workload optimized systems
IBM Power systems

Is highly optimized to achieve more with less
 Consolidation and virtualization of all infrastructure assets.
 Virtualization management and workload automation.
 Infrastructure wide virtualization with integrated service management.
 Addressing the energy efficiency of the IT equipment.
 Extend existing data center investment with green design.
 Proactive energy management across the infrastructure.
 Intelligent system choice based on workload characteristics.
 Purpose built solution optimized for workloads.
 Integrated heterogeneous systems for multiple workloads.
VIRTUALIZATION
ENERGY
EFFICIENCY
WORKLOAD
OPTIMIZED

Dynamic Infrastructure
Is highly optimized to achieve more with less…
…to free budget for new investment and speed
deployment of new capabilities.
=
Reduced
Cost
Flexibility
+ ENERGY
EFFICIENCY
WORKLOAD
OPTIMIZED
+VIRTUALIZATION

Server Virtualization
Up to 30-70% TCO savings.
Storage Virtualization Client Virtualization
 Up to 45% power savings.
 Up to 90% deskside support.
 Up to 50% on helpdesk.
 Up to 75% in security and user
administration.
Extend the life through consolidation and virtualization.
Achieve energy and total cost of ownership savings.
 Up to $50,000 power savings per
1,000TBs of installed storage.
 Up to 25% reduction in new
storage capacity.
 Up to 60% migration costs
savings.
 Up to 300% increase in utilization
 Up to 30% energy savings
Up to $10M annual TCO savings
by reclaiming up to 20% storage.
Up to 40% overall TCO savings.
 Up to 33-50% floor space
and facility costs.
 33-70% hardware costs.
 Up to 50% maintenance
costs.
 Up to 33% support costs.
 Up to 70% energy savings

Optimize the workload in order to utilize the hardware better
 Utilize the hardware as much as
possible:
– IBM System X – 50-60%
– IBM Power – 80-90%
– IBM System Z - 100%
 Mix the workload - Power supports:
 High Performance per core is
important
– It reduces software cost
– Supports more images per core
Best performance per core
Lowering software costs
Performance Per
Core
Itanium SPARC x86 POWER

Achieving the full benefit of virtualization
 Large servers are easier to utilize:
– Supports many parallel virtual
machines
– It is easier to optimize the
workload
 You can optimize the workload
manually or let the system manage it
it automatically
 Start thinking about migrating other
workloads
– Move your WEB solution, file
service, mail solution to virtual
environments
– Its time to get rid of old costly
UNIX platforms

Infrastructure wide virtualization with integrated service
management is highly optimized and efficient.
 CAPEX reduction
 Triple asset utilization
 Up to 80% savings in floor
space.
Consolidate &
Virtualize
Infrastructure-wide
with integrated
service management
 OPEX reduction
 Provisioning of resources reduced
from weeks to hours
 Increase standardization thru
image management
 Automate deployment of new
service requests
 Automatically respond to change
in demand or priority
 Align infrastructure to business
needs thru policies
Manage &
Automate
Virtualized infrastructure

 Pool standardized
virtualized building
blocks.
 Many managed as one.
 Automatic placement for
new workloads.
 Aggregated monitors and
event management.
 Unified update
management profiles
for firmware.
 Durable, Plug-and-play
capacity across
HW generations.
Cloud Enabled
 Workload centric
management
based on service
level goals.
 Assure SLA
achievement.
 Integrated
virtualization
management with
IT processes.
 Always available.
 Elastic scaling.
 Pay for use.
 Automated
provisioning.
Best Practices
 Select Best Practice Patterns
based on business needs.
 Create standardized
virtualized building blocks.
 Select default behaviors.
 More consistent management.
Virtual Machine
Images
 Capture and catalog
virtual images used in the
data center.
 Standardize virtual image
building blocks.
 Customize virtual
environment runtime
requirements.
 Simplified deployment
with virtual appliances.
App
OS
Image
App
OS
Image
App
OS
Image
App
OS
Image
Image Library
System Pools
Virtual system pools – Essential building blocks for cloud
computing architecture.

Virtual system pools – Managing a pool of server resources
with single systems simplicity.
Compute Network StorageMemory
Virtualization
Compute Network StorageMemory
Resources Virtual Images System Pools
Mobility
Optimized for…
 Availability
 Performance
 Energy
The Evolution of Service Delivery

SAN Volume Controller
Data De-duplication
Tape Virtualization
WebSphere
Virtual Enterprise
IBM Tivoli Service Management Family
IBM Smart
Business
Desktop
Cloud
Virtual
Client
Solution
Jumpstar
t
IBM Systems Director
IBM TotalStorage
Productivity Center
Service Management
IBM Virtualization offerings and capabilities
IBM Best Practices & Financing
Networking for Virtualization
VMControl
Application
Virtualization
Server
Virtualization
Storage
Virtualization
Client
Virtualization

IBM Power Systems
Virtualization without Limits
 Drive over 90% utilization
 Dynamically scale per demand
Dynamic Energy Optimization
 70-90% energy cost reduction
 EnergyScale™ technologies
Resiliency without Downtime
 Roadmap to continuous availability
 High availability systems & scaling
Management with Automation
 VMControl to manage virtualization
 Automation to reduce task time
Workload-Optimizing Systems
AIX - The Future of UNIX
Total Integration with i
Scalable Linux ready for x86
Consolidation
Smarter Systems for a Smarter Planet
Power your Dynamic Infrastructure
+

Extend the life with data center energy efficiency
Address both the IT and physical infrastructure uses of energy
Chart and data source: American Power Conversion Corporation (APC) white
paper, Implementing Energy Efficient Data Centers, #114, by Neil Rasmussen,
2006.
Power use
%oftotaldatacenter
electricityuse
35
Chiller/
cooling
tower
Information
technology
Switch/
gen
Uninterruptible
power
supply (UPS)
Power
distribution
unit
Computer
room air-
conditioner
Humidifier
Optimize IT
Infrastructure
Energy Efficiency
Optimize Data Center
Infrastructure
Energy Efficiency
Active Energy Management
Lighting
Cooling systems Electrical and building systems
30
25
20
15
10
55
0

Flexible delivery - Cloud computing
IBM Power systems

What is Cloud solutions?
A cloud solution provides:
–Virtualized services
–Elastic scaling
–Automated provisioning
–Always available
–Integrated service
management

Are clouds on your horizon?
… Virtualization enables you to condition your infrastructure for cloud:
Workloads that can be standardized for cloud
Web infrastructure applications
Collaboration infrastructure
Development and test
High performance computing
Workloads that are made possible by cloud
High volume, low cost analytics
Collaborative Business Networks
Industry scale “smart” applications

Optimizing business workloads with the delivery option that
fits, including cloud computing.
 Smart Business on the IBM Cloud – workload based services available from IBM’s cloud
 Smart Business Cloud – private cloud services behind your firewall
 Smart Business Systems – pre-integrated, purpose built, ready to use
Private Cloud
Public Cloud
Streamlining tasks
to improve time
and save money
Development
and Test
Business
Services
Desktop
Collaboration
Analytics
Storage & Archive
Infrastructure
Speeding research
and development
Enabling
employees
Meeting compute
demands quickly
Managing
Information
Desktop

Smart Business offerings
Analytics Collaboration
Development
and Test
Desktop and
Devices
Infrastructure
Compute
Infrastructure
Storage
Business
Services
IBM LotusLive
NEW - IBM
LotusLive iNotes
IBM Smart
Business Dev and
Test on the
IBM Cloud (Beta)
IBM Smart
Business Desktop
on the IBM Cloud
IBM Smart
Business End User
Support –
Service Assist IBM Compute
on Demand
IBM Information
Protection Services
IBM Smart
Analytics Cloud
IBM Smart
Business Test
Cloud
IBM Smart
Business Desktop
Cloud
IBM Smart
Business Storage
Cloud
IBM Smart
Analytics System IBM CloudBurst
IBM Information
Archive
IBM Smart
Business for SMB
(backed by the
IBM cloud)
Smart Business
on the IBM Cloud
Standardized services
on the IBM Cloud.
Smart Business Cloud
Private cloud services behind
your firewall, built and/or
managed by IBM.
Smart Business
Systems
Pre-integrated, workload
optimized systems.
IBM BPM Blueworks
(Design tools)
IBM Smart Business
Expense Reporting
on the IBM Cloud
New Oct-09Existing

The cloud is being Powered up! – One example
WebSphere CloudBurst
 Description
– WebSphere CloudBurst is a new class of hardware
appliance that sits in a datacenter and dispenses
hardened WAS patterns into a pool/cloud of
virtualized hardware running a supported hypervisor e.g.
PowerVM.
– It is a self-service cloud management device that delivers
immediate ROI through increased hardware
utilization and decreased labor cost to IT operations.
 Key Points
– Secure Appliance
– Unmatched WAS virtualization management
– Support of multiple hypervisors
– Codifying 10 years of WAS best practices into reusable,
well-tested patterns
– Ability to automate & integrate w/ larger management
systems thru programmable REST APIs
– WAS technology delivered and supported in virtual image
form
– Dramatically reduce deployment time by deploying pre-
configured virtual images of WebSphere products
IBM WebSphere
CloudBurst Appliance
for Power

Information Management
IBM Power systems

IBM Information Infrastructure
Innovative, Integrated, Available Today
Manage information more effectively and mitigate information
risks with a dynamic infrastructure that efficiently and securely
stores, protects and optimizes access to information
Mitigate
information risks
Deliver continuous
access to
information
Support information
retention policies
Securely share
information
Information
Compliance
Information
Availability
Information
Retention
Information
Security

Challenges
 Data growth continues unabated,
25% to 50% a year.
 IT budgets flat or decreasing.
 Increased use of rich content and
unstructured data.
 More security and compliance
regulations impacting IT.
Solution
Extend your Information Infrastructure with
significant advancements in virtualization,
solid-state storage, and encryption.
Benefits
 Reduce storage acquisition costs by up to 70%
for rapid ROI, shrink backup windows, and
improve restore performance.
 Increase storage utilization by up to 30% with
storage virtualization.
 Improve throughput up to 300% using just 10%
solid-state storage.
 Improve security with drive-level encryption.
How can I reduce IT costs and risks while improving
information availability?
Information Compliance Information Availability Information Retention Information Security

Infrastructure Initiatives
Generate Business Value
Managing in today’s economy … Efficiently
IBM helps clients build more dynamic information
infrastructures
Improve
Asset Utilization
Data Deduplication
Storage Virtualization
Archiving
Simplify
Operational Complexity
Next Generation Storage
Mainframe Storage
Storage Management
Reduce Risk and
Protect Data
Encryption and
Security Management
Continuous Data
Protection
Enable
Business Growth
Solid-state Architecture
Business Intelligence
Mitigate information
risks
Deliver continuous
access to information
Support information
retention policies
Securely share
information
Information
Compliance
Information
Availability
Information
Retention
Information
Security

Service and Asset management
IBM Power systems

Service Management within the Data Center
 Integrated systems, service and
energy management for data
center transformation.
– Scalable systems to match any
workload requirement.
– Integrated automation and management
for physical and virtual infrastructures.
– Flexible delivery options, self-service
portal and request-driven provisioning.
– Common visualization, navigation,
security, data model, reporting and
process automation platform.
High Automation

New
 Maximo Asset Management for
Energy Optimization v7.1
 Enhanced:
 Tivoli Provisioning Manager
(TPM) and TPM 7.1.1
for Images
 Integration: Systems
Director 6.1.2, Tivoli Network
Manager 3.8 and Tivoli IT
Monitoring 6.2.2
 Enhanced IBM Remote
Managed Infrastructure
Services (RMIS)
October 2009 Service Management Announcements
New
 Energy and Utilities: Monitoring
of SCADA and IP and
smart meters
 Heathcare: Monitoring, security
and compliance
 Enhanced
 Banking: Monitoring of banking
systems and infrastructure
 Chemicals and Petroleum:
Monitoring and
event management
Improved service lifecycle
management and software delivery.
Enhanced Integrations:
 Rational Test Lab Manager, TPM & App.
Dependency & Discovery Mgr
 Rational Asset Manager (RAM) & Tivoli
Change & Configuration Mgmt Database
 Rational Performance Tester & Tivoli
Composite Application Manager
 Tivoli Service Request Manager (TSRM) &
Rational ClearQuest
Enhanced Offerings
 Rational System Architect 11.3.1
 Rational Quality Manager 2.0
 Tivoli Service Request Manager 7.2
 Tivoli Change & Config..Mgmt Database 7.2
 Integration Rational Team Concert (RTC)
and RAM
 Integration: RTC and Rational Developer
(for System z)
 IBM IT Management Consulting
Services – IT service strategy
Service
Lifecycle
Data Center
Service Management
Industry Solutions for
management of both
business and IT assets
New solutions and
enhanced system & service
management integration.
Industry
Solutions

How to get started?
IBM Power systems

In Summary … building a dynamic infrastructure:
 As the world gets smarter, demands for IT will
grow … it’s time to start thinking differently
about infrastructure.
 Building a dynamic infrastructure requires
looking at IT delivery from the business
perspective and leveraging:
– Integrated service management
– A workload optimized approach
– Flexible delivery choices
 IBM’s dynamic infrastructure will help you to
improve service, reduce cost and manage
risk.

Building a dynamic infrastructure.
Service Management
Asset Management
Virtualization
Energy Efficiency
Business Resiliency
Security
Information Infrastructure
Provide visibility, control and automation across
all the business and IT assets to deliver higher
value services.
Maximizing the value of critical business and
IT assets over their lifecycle with industry
tailored asset management solutions.
Leadership virtualization and consolidation
solutions that reduce cost, improve asset utilization,
and speed provisioning of new services.
Address energy, environment, and
sustainability challenges and opportunities
across your business and IT infrastructure.
Maintaining continuous business and IT
operations while rapidly adapting and
responding to risks and opportunities.
End to end industry customized governance,
risk management and compliance solutions.
Helping businesses achieve information
compliance, availability, retention, and
security objectives.

Building a Dynamic Infrastructure is a journey…
…these interrelated initiatives can provide the
DNA needed to thrive in a smarter planet.

IBM has started the journey – what about you?
We can help you to get started!
– Dynamic Infrastructure - Innovation
Workshop
We are introducing new
products every week that
supports the future Dynamic
Infrastructure
Today is just one more step in
the right direction for you and
IBM

For more information:
 ibm.com/dynamicinfrastructure
Contact:
 Jørgen Floes
 Mobile: +45 28804580
 jfloes@dk.ibm.com
Thank you for your time today

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