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Demo Drive Periods ,[object Object],[object Object]
[object Object]
THE NUTRO COMPANY The leader in  ā€œ naturalā€ pet food   Ā®/ā„¢ Trademarks Ā© The Nutro Company 2010.  The WALTHAMĀ® marks are owned by Mars, Incorporated.  Other trademarks are property of their respective owners.
The nutro company ,[object Object],[object Object],[object Object]
Our Mission ,[object Object]
All Natural We use only  natural  ingredients at The Nutro Company. We believe natural foods are healthier, safer and tastier. No Compromises Pet First At The Nutro Company leading edge knowledge  and  expertise  in natural pet nutrition is the  foundation of our work We hold ourselves to a  higher standard . Itā€™s why we offer 100% guarantee on quality. Our Natural Pet Food Philosophy Pure Purpose Every ingredient in a NUTROĀ® product is there for a reason. To deliver  healthy , superior nutrition you can see .
[object Object],[object Object]
THE NUTRO COMPANY  mantra
We are The Nutro Company . We believe in  natural . In fact, weā€™re obsessed with it. Because  natural  is good. Natural  is nutritious. Natural  is pure. We brought our belief to dogs and cats when we pioneered the  natural  pet food category. Today weā€™re still proudly leading the charge. With products that build the foundation for  superior pet health. Using only the finest  natural  ingredients, each targeting a specific need. Protecting our pets.  Making them stronger, more youthful and vital. So they can enjoy life to the fullest. And people can enjoy them to the fullest. We are The Nutro Company. Providing a lifetime of health for pets Through the power of  natural  nutrition.
ā€œ Naturalā€, as Defined by the Consumer   ,[object Object],Source: NUTROĀ® Positioning Exploration, April 2009  Source: NUTROĀ® NATURAL CHOICEĀ® Dog Packaging Exploration ,October 2009 Riptide, PNS Kristen McKenna, Canada
Our Portfolio Blue Buffalo Innova, Evo HOLISTIC, NATURAL NUTRITION FOR TOTAL WELLBEING INGREDIENT-LED Nutri-dent Hillā€™s Science Diet SMART TREATS, FOCUS BEYOND ORAL FUNCTIONAL TREATS Key Driver ACCESSIBILE SOLUTIONS-LED Positioning SIMPLE, WHOLESOME & NATURAL POWERFUL, TAILORED NATURAL NUTRITION Competitive Set IAMS, Beneful,  Purina ONE, Diamond Hillā€™s Science Diet Natural Balance
2010 Initiatives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Sable, PNS Diana LeBrun, IN
Demo Drive Periods ,[object Object],[object Object],[object Object],[object Object],[object Object]
NutroĀ® Product Recommendation ,[object Object]
Natural ChoiceĀ® ,[object Object],Abby, Liam, Tess, PNS, Julia Egleston, UT * Complete satisfaction or your money back
Tent Card/Table Top Display on DemoTable
Demo Tear Sheet Front Back
POP CONVERSION TOOLS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
search dog foundation in haiti ,[object Object],[object Object],[object Object]
Table Tent Demo Tear Sheet Demo Button Demo Tear Sheet Q1 Approved POP
Choose Smart February Dental Pet Month GREENIESĀ® Brand   ā€œChoose Smartā€   Button and Handout Button Handout
GREENIESĀ® BRAND ,[object Object],AJ, PNS Stephanie Bartik, New York
greeniesĀ® dental chews HOW DO YOU BRUSH YOUR DOGā€™S TEETH?
[object Object]
Approved Permanent POP ā€“ Demo Use Brochures Ultra Wheel
NATURAL CHOICEĀ® DOG BRAND DEMO SCRIPT  handout
APPROACH ,[object Object],[object Object],Liza & Jack, Renee Mahoney PNS, IL
Qualifying Questions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
BENEFITS ,[object Object],[object Object],[object Object],[object Object],[object Object]
Key Phrases and Words ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Stepper and Laddie,  PNS  Phyllis Beasley,Columbia SC
[object Object]
THE NUTRO COMPANY STORY ,[object Object],[object Object],[object Object],[object Object],Champ, Don Goff, PNS, Tampa, FL
All Natural We use only  natural  ingredients at The Nutro Company. We believe natural foods are healthier, safer and tastier. No Compromises Pet First At The Nutro Company leading edge knowledge  and  expertise  in natural pet nutrition is the  foundation of our work We hold ourselves to a  higher standard . Itā€™s why we offer 100% guarantee on quality. Our Natural Pet Food Philosophy Pure Purpose Every ingredient in a NUTROĀ® product is there for a reason. To deliver  healthy , superior nutrition you can see . Wild Buffalo Bill Cody,  PNS, Diane & Jack Clagg, NC
NATRUAL CHOICEĀ® Dog/Cat Script role play Ginger, Hank & Sue, PNS, Tom & Sissy Golbuff, KS
ā€œ New Demo Reporting Termsā€ Handout
Approach and presentation ,[object Object],[object Object]
New Conversion definition ,[object Object],[object Object],[object Object]
Tracking sales ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Additional sales opportunities ,[object Object],[object Object],[object Object]
New RDR tally sheet Posted Online Tigger, PNS Arlene Sipple, OH
[object Object]
NUTRO  ā€œHeart  of a Championā€  Petco Event
Very best marketing idea
Very best marketing idea ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],And the winner isā€¦.. Support Dog Parks mid 2010
Worth Talking toā€¦YES!!!! Qualities of Nutro In Store  Pet Nutrition Specialist Base: Dog Food Purchasers who interacted with Nutro In Store Demonstrator (n=84)
THE NUTRO COMPANY The leader in  ā€œ naturalā€ pet food   Ā®/ā„¢ Trademarks Ā© The Nutro Company 2010.  The WALTHAMĀ® marks are owned by Mars, Incorporated.  Other trademarks are property of their respective owners. Awards  ļŠ
[object Object]
[object Object],[object Object]

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Revised 2010 Q1 Meeting

  • 1.
  • 2.
  • 3. THE NUTRO COMPANY The leader in ā€œ naturalā€ pet food Ā®/ā„¢ Trademarks Ā© The Nutro Company 2010. The WALTHAMĀ® marks are owned by Mars, Incorporated. Other trademarks are property of their respective owners.
  • 4.
  • 5.
  • 6. All Natural We use only natural ingredients at The Nutro Company. We believe natural foods are healthier, safer and tastier. No Compromises Pet First At The Nutro Company leading edge knowledge and expertise in natural pet nutrition is the foundation of our work We hold ourselves to a higher standard . Itā€™s why we offer 100% guarantee on quality. Our Natural Pet Food Philosophy Pure Purpose Every ingredient in a NUTROĀ® product is there for a reason. To deliver healthy , superior nutrition you can see .
  • 7.
  • 9. We are The Nutro Company . We believe in natural . In fact, weā€™re obsessed with it. Because natural is good. Natural is nutritious. Natural is pure. We brought our belief to dogs and cats when we pioneered the natural pet food category. Today weā€™re still proudly leading the charge. With products that build the foundation for superior pet health. Using only the finest natural ingredients, each targeting a specific need. Protecting our pets. Making them stronger, more youthful and vital. So they can enjoy life to the fullest. And people can enjoy them to the fullest. We are The Nutro Company. Providing a lifetime of health for pets Through the power of natural nutrition.
  • 10.
  • 11. Our Portfolio Blue Buffalo Innova, Evo HOLISTIC, NATURAL NUTRITION FOR TOTAL WELLBEING INGREDIENT-LED Nutri-dent Hillā€™s Science Diet SMART TREATS, FOCUS BEYOND ORAL FUNCTIONAL TREATS Key Driver ACCESSIBILE SOLUTIONS-LED Positioning SIMPLE, WHOLESOME & NATURAL POWERFUL, TAILORED NATURAL NUTRITION Competitive Set IAMS, Beneful, Purina ONE, Diamond Hillā€™s Science Diet Natural Balance
  • 12.
  • 13.
  • 14.
  • 15.
  • 16. Tent Card/Table Top Display on DemoTable
  • 17. Demo Tear Sheet Front Back
  • 18.
  • 19.
  • 20. Table Tent Demo Tear Sheet Demo Button Demo Tear Sheet Q1 Approved POP
  • 21. Choose Smart February Dental Pet Month GREENIESĀ® Brand ā€œChoose Smartā€ Button and Handout Button Handout
  • 22.
  • 23. greeniesĀ® dental chews HOW DO YOU BRUSH YOUR DOGā€™S TEETH?
  • 24.
  • 25. Approved Permanent POP ā€“ Demo Use Brochures Ultra Wheel
  • 26. NATURAL CHOICEĀ® DOG BRAND DEMO SCRIPT handout
  • 27.
  • 28.
  • 29.
  • 30.
  • 31.
  • 32.
  • 33. All Natural We use only natural ingredients at The Nutro Company. We believe natural foods are healthier, safer and tastier. No Compromises Pet First At The Nutro Company leading edge knowledge and expertise in natural pet nutrition is the foundation of our work We hold ourselves to a higher standard . Itā€™s why we offer 100% guarantee on quality. Our Natural Pet Food Philosophy Pure Purpose Every ingredient in a NUTROĀ® product is there for a reason. To deliver healthy , superior nutrition you can see . Wild Buffalo Bill Cody, PNS, Diane & Jack Clagg, NC
  • 34. NATRUAL CHOICEĀ® Dog/Cat Script role play Ginger, Hank & Sue, PNS, Tom & Sissy Golbuff, KS
  • 35. ā€œ New Demo Reporting Termsā€ Handout
  • 36.
  • 37.
  • 38.
  • 39.
  • 40. New RDR tally sheet Posted Online Tigger, PNS Arlene Sipple, OH
  • 41.
  • 42. NUTRO ā€œHeart of a Championā€ Petco Event
  • 44.
  • 45. Worth Talking toā€¦YES!!!! Qualities of Nutro In Store Pet Nutrition Specialist Base: Dog Food Purchasers who interacted with Nutro In Store Demonstrator (n=84)
  • 46. THE NUTRO COMPANY The leader in ā€œ naturalā€ pet food Ā®/ā„¢ Trademarks Ā© The Nutro Company 2010. The WALTHAMĀ® marks are owned by Mars, Incorporated. Other trademarks are property of their respective owners. Awards ļŠ
  • 47.
  • 48.

Editor's Notes

  1. Get feedback on how they like the quarterly focus. If there is negative focus on how not only is it quarterly, but it will be aligned with marketing and Sales so we will all be talking the same message. So promotions will be matched.
  2. Focus on Natural. Ask why they think Natural is in Quotes and explain.
  3. Very exciting.
  4. All about NATURAL! We are not trying to be, we ARE it!
  5. The New Nutro Story! Memorize or Else! The word in red is the word that related to the title. This is how we want to go to market. Ask them how the four red words apply to Nutro and how we can apply them when talking to the customer.
  6. Certified Trainer or Sales Read this. We believe in Natural, highlight how many times Natural appears in this. Have the specialists talk about what natural means in their life. What do they see around them that is going natural? Talk about this trend with the consumer.
  7. Simple Decoder. This is how we are approaching the market with each line. Mention our focus for the Quarter, and show it is Solution led. Concentrate on Greenies being FUNCTIONAL TREAT
  8. Shows that they are putting money in the program to enhance it.
  9. Get feedback on how they like the quarterly focus. If there is negative focus on how not only is it quarterly, but it will be aligned with marketing and Sales so we will all be talking the same message. So promotions will be matched.
  10. This is our new, ā€œ No Heads Feet and Intestinesā€
  11. ALL our NC product is guaranteed to improve skin and coat.
  12. Get feedback. Success stories. Are they telling people? What is the word on the street?
  13. MEMORIZE OR ELSE! THE NEW NUTRO STORY NATURAL CHOICE STORY
  14. Incorporate these buzzwords into their conversations with pet parents.
  15. This is good for all products.
  16. Val likes this doggie.
  17. Make sure we do not cause issues with the stores. Store Associates should either be on break or otherwise not on the clock. We should not interfere with the store managementā€™s directive. Sales force will do seminars to educate as well.
  18. Ask for Feedback
  19. Point out how many came from Specialists.
  20. Theses results prove that you are a valuable asset to the team! Good place to transition to awards.