GesTools ASP is a cloud oriented company that provides disruptive solutions for the tourism sector. This presentation shows an overview on our business proposal and specific solutions for regional promotion, DMCs and Hotel Groups.

1. Glocal Tourism
from local to global, a tourism strategy

2. International Context
This initiative comes within the context of
the experience gathered over the last 20
years and which, in the recent past, resulted
in a set of projects with high growth
potential, both for visibility and revenue.
Under the scope of online bookings,
destination promotion and shared economy,
existing technology can sustain a strategy
for creating an international network of
booking platforms that address current
trends in tourism.
Technolo
gy
Design &
Communicat
ion
Tourism
Know-
how

3. Solid Ground
With solutions built for different scenarios
and different geographies, the solutions
from GesTools are in a stage of stability that
allows for a quick replication at a low cost.
• Transport companies – global solution for booking and
boarding control (2 major ferry operations in Portugal)
• Hotel Groups – In-house sales system that provides a
360º assistance to the guests (Grupo Pestana)
• Tourism Regions – Management, distribution and
B2B/B2C booking platform for all services in the region
(Madeira, Alagoas, Cascais)
• Shared Economy – Technological infrastructure for fast
development of booking systems in any type of service

4. Opportunity
In a changing reality in the tourism
business activity, that has been
announced for some years and for which
GesTools has prepared itself for, now
arises the opportunity to act fast and
take up a significant role in the tourism
sector based on a broad approach to
marketing that takes advantage of the
new trends in the demand and to get
into the business where the greatest
profit margins are.
Valorização das experiências
Travelers look for experiences and not just for the ride
or the rest. With the massification and standardization
of hotels and transport services, the willingness to
spend now diverged to the time occupancy during the
stay
The peace in some
African countries and the
improvements in air
travel, opened new
destinations and
commercialization
opportunities
Since tourism is an export
activity that requires few
resources, it is promoted
as a form of local
development
Experiences value
Emerging destinations Revenue source

5. Challenges
With opportunities come the
difficulties. This is where the
experience of almost two decades in
the development of technological
solutions and the joint analysis of
business models with our customers
allow us to be aware of the
challenges and prepare a strategy to
overcome them and thus be able to
take advantage of the opportunities.
Existência de conteúdos significativos
Either in the perspective of quantity or quality, any
business venture in the tourism sector requires a
sufficient supply of content to meet the needs of a wide
range of potential customers.
For the success of any
online business, and
particularly in tourism for
the payment amounts, it
is essential to have a
strong brand.
In a context where online
initiatives emerge every
day, any winning solution
requires that the benefits
are significant for a very
little effort
Relevant content available
Strong Brand Multiple benefits

6. Building Blocks
InTourismConnector Solutions may be
applied in different scenarios, ranging from
low-cost cloud solutions for very small
companies until international multi-
company marketplaces.
This flexibility allows to adapt the local
strategy in each geographic context to the
most suitable approach, developing
partnerships with very different entities.
single
providers
tour operators
public
entities
business
associations
regional initiatives
national initiatives
international initiatives

7. CLIENTS
CONSULTANTS
INNOVATION
PARTNERS
Network
On the past years we have built a wide
network of partners and connections,
from which we have collected opinions,
developed opportunities and
demonstrated our skills.
ACIF-CCIM
Amadeus
Portugal
Cybermap
Brand Lead
Microsoft
Portugal
Madeira
University
Pestana
Hotel Group
Grupo
Sousa
Horários do
Funchal
Business
Development
Trends
Analysis
Financial
Planning
National Context
M-ITI
IADE-U Madeira
Tecnopolo
EEM
Viaexpresso
Vialitoral
Atlânticoline
Panazorica Nonius
Software
NOS
Madeira
Project
Management
Travelport
Portugal
Marketing &
Communication
Porto Bay
Madeira, Azores, Mainland

8. These connections are an valuable asset to
achieve our goals, since they may be part
of the final solution or a path to find the
right partners on each region.
GEOGRAPHIC
MARKETS
CONSULTANTS
INNOVATION PARTNERS
Network
ACIF-CCIM
Fundation
IBIT
L2BW
Brand New
Angola
Madeira
University
Angola
International Context
M-ITI
IADE-U
Madeira
Tecnopolo
Brazil
Morroco
Green Cape
Europe
Fundation
IBIT
Lulea Tekniska
Universitet
Technical
University
Of Crete
Business
Development
Trends
Analysis
Financial
Planning Marketing &
Communication

9. Storyline
research
IT projects
market probe
commercial approach
strategic positioning
tourism trends and challenges
1996 2005 2009 2014 2016
cloud service
IT development
partnerships
commercial development
case studies
business development
consolidation
business expansion
research & development
business solutions

10. Main Solutions
from local to global, a tourism strategy

11. Regional Promotion
a broad strategy
for the destination promotion

12. the information and the search flow
National website
Regional
websites
Thematic Regional
websites
explore
what to do
Thematic websites
(i.e. Cultural Tourism)
information flow
find
providers
search flow
Local / Private
websites
explore the
destination
choose
where to go
planning
the stay
choose the
providers

13. to achieve business goals, it requires
● provide awareness to the service and the online interfaces (websites)
● merge online with offline promotion
● build a cross-reference network that leads online seekers to the portal
● combine generic descriptive contents with services presentation to increase
website interest and ranking
● strategically position the promotion in the tourists paths
● deal with social networks, both for lead generation and for information
sharing
● maintain the balance between collective and private goals (lead from public
to private interaction, but not the inverse)
service promotion

14. reach the tourists
hotels
public
spots
oficial
websites
search
engines
social
networks
and blogs
companies
websites
conferences
and events
online
offline
promotion
in public spaces
public spots
promotion
tourism offices
information
WiFi access
to tourism
information
posters
and flyers
Google
adwords
BlogAds regional
booking
portalshare
Yahoo!/Bing
Ads
Facebook
Paid Ads
thematic
websites

15. xRS
Regional
Booking
an integrated tool for
tourism promotion and sales

16. Tourism is a complex business eco-system deeply merged with local society
and all economic activities
● based on geographic and demographic characteristics
● highly dependent on human resources
● travelers interact with a significant part of local economy
● public and private services are consumed
● many intermediaries and advisers have their role
● with a high number of final clients, each of them with a short
business time life
tourism business eco-system

17. tours operators
and
direct clients
souvernirs and
regional products
activities booking
at the reception
souvenirs
and regional products
at the reception
b2b
reservations
b2b
reservations
external
markets
internal
market
online
portals
public
entities
events &
culture
tourists
information
tourists
information
integrated
tickets
tourism business eco-system

18. technological support
for a successful outcome the reservation system must be deeply merged into
the tourism business context, including:
● consider all providers
that may have something
of interest to the tourism
or traveler
● handle all business
relations between local
and foreigner players
● provider the right
information/product in
the right place
and moment
reservation
platform

19. the xRS Platform is prepared for this diversity by
● handling all type of products and services, including lodging, transport,
activities and standard stock products (like craftwork or regional specialties)
● handle all business relations between local and foreigner players, including
financial and commission processing
● support different selling interfaces in each context, providing the right
information/product in the right place and moment
● prepared to handle an integrated fidelity program
technological support

20. complete interaction life-cycle
with the xRS Platform is possible to handle all interactions with the travelers
during the entire trip life cycle
teaser
websites
newsletters
offline
marketing call-centers
travel agencies
reception, guest relation
oficial
website
-15 days checkin checkout
information points
(web, wifi, reception kiosk)
after-stay
email
satisfaction
surveys
invoice and
commisions
pré-arrival
email

21. components for a global solution
B2B and B2C
online sales
mobile access
ticket and
check-in control
information
access points
regional web
portal
in-house
sales
Integration
API
xRS
reservation
platform

22. different player, different interaction
others
activities
tour operators
and
direct clients
external
market
internal
market
public
entities
events &
culture
T.A. B2B
Sales
Mobile
interface
In House
Sales
online
booking
T.A. B2B
Sales
xRS
+
GesTools
online
booking In House
Sales
online
portal
Ticket
interface Ticket
interface
xRS
reservation
platform

23. solution benefits
online booking
in own web site
activities
directory
in-house sales B2B sales regional tourism
portal
Lodging units Support to small
units online sales
Promotion and
sales during
the stay
Sell internal services
and partners
activities
- - - Promotion to internal
and partners
recommended services
Activities
providers
Online bookings in
their own website
- - - Sell own and partners
services
- - - Services promotion and
online sales
Travel
agencies
Online bookings for
their own products
and packages
- - - Mobile sales for own
and external services
Booking tool for
internal and
external services
Promotion to packages,
tours and transfer
services
Mobility
companies
Mobility pass and
other tourism
oriented products
- - - - - - - - - Promotion to mobility
services and vouchers
sales
Public
organizations
Public events tickets
and other services
booking
- - - Local sales for events
or museums
- - - Event promotion and
online sales
Commerce - - - - - - Sales for events and
other services
- - - Index to available sales
points

24. Hotel
In-house
Sales
360º Client Interaction

25. different technologies
online sales are an effective way to take
advantage on the new technologies to
promote sales and improve profit, but …
… like all technologies, they must be
positioned in a larger business context and
only take their full potential when
a global approach is applied
with a 360º vision

26. different scopes, different technologies
marketing
sales
operation
finance
leads
bookings
logistics
revenue / costs
scope goal

27. influence and complement
in each of these stages there are different technologies, with
several variations, that
must be properly selected based on the
specific goals for the business case under review
the final sucess relays not only on the technologies themselves,
but also on their orchestration,
assuring an interaction experience that will keep the client satisfied
and continously interested

28. influence and complement
marketing
“awareness”
lodging
bookings
lodging
logistic
services and
experiences
booking
service logistic
during the stay
invoice and
commissions
(lodging)
invoices and
suppliers costs
marketing
“follow-up”
. . .
marketing
“experiences”
marketing sales operation

29. guest interaction
teaser
websites
newsletter
institucional
marketing
call-center
tour
operatours
reception, guest relation,
hotel services
after-stay
email
oficial
website
-15 days checkin checkout
marketing sales operation
satisfation
surveys

30. Hotel current situation
Marketing & Communication
wide band
▪ teaser websites:
▪ main website :
▪ mobile website :
▪ social networks: FaceBook, Twitter,
Pinterest, YouTube, ...
target communication
▪ newsletter :
▪ in-room interaction :
▪ public areas interaction :
▪ WiFi (pc, tablet, smartphone) :
Sales and Client support
▪ online booking :
▪ offline booking :
▪ outlet sales :
▪ guest relations support:
▪ destination guidance:
▪ satisfation surveys:
Operation support
▪ fidelity Program:
▪ hotel PMS :
Administrative and Finantial
▪ ERP:

31. action plan
communication and sales
OUR CHALLENGE
PROMOTE LODGING AND COMPLEMENTARY SERVICES IN A GLOBAL STRATEGY
+ REVENUE REVPAR + CLIENT SATISFATION

32. communication and sales
Our challenge is to support an effective
approach to lodging and services
promotion, that values the hotel and
increases the guest activities bookings,
in a simple and non-intrusive way
+ REVENUE REVPAR + CLIENT SATISFATION

33. our intervention scope
teaser
websites
newsletter
institucional
marketing
call-center
tour
operators
reception, guest relation,
hotel services
institucional
website
-15 days checkin checkout
information and in-house sales
(web, wifi, TV, reception)
pre-checkin
email
after-stay
email
satisfation
surveys

34. marketing & sales
COMPLEMENTARY SERVICES CONTENT
why ?
EVENTS IN
THE
DESTINATION
HOTEL
SERVICES
LOCAL
ATTRACTIONS
LOCAL
ACTIVITIES
motivation for new
hotel bookings
vacation planning
garanteed access
to exclusive services
easy booking and
payment
selected suppliers
by the hotel managers
better date selection

35. marketing & sales
+ information and
booking on web site
micro-site for
in-house navigation
information & booking
on a interactive TV
events and highlights in
information panels
pre-checkin email with
localized suggestions
consumption reports
external services
reports
booking patterns
reports
Web
Site
SALES TO
CLIENTS
SERVICES
CATALOG
ACTIVITIES
EXTERNAL
SERVICES
TOURS
DIRECT
CONTROL
BY
SUPPLIER
CENTRAL
OFFER
MANAG.
CLIENT
MANAG. &
ANALYSIS
ONLINE
PROMOTION
AND SALES
PROMOTION
IN PUBLIC
AREAS
IN-ROOM
INFO AND
BOOKING
WI-FI ACCESS
TO INFO AND
BOOKING

36. online marketing & sales
information and booking
on the official web site

37. online marketing & sales
pre-checkin email

38. in-house marketing & sales
information panels
in public spaces
in the hotel

39. in-house marketing & sales
Interactive TV

40. online marketing & sales
WiFi
web applications

41. marketing & sales
● Infra-structure, internal or shared
▪ booking platform
▪ destiny knowledge base
▪ WiFi network with guest authentication
▪ content and service platform for interactive TV and kiosks
● Interaction components
▪ newsletter
▪ hotel website
▪ pre-checkin email
▪ rooms and public areas information
▪ WiFi micro-site
ACTIONS TO CONSIDER, REQUIRED AND OPTIONAL FEATURES

42. PARTNER / SUPPLIER
COMPLEMENTARY SERVICES
GLOBAL MANAGER
SERVICES / FIDELITY
PROGRAM
CLIENT ADMIN
GUEST RELATIONS
MANAGERS
CENTRALSYSTEM
GLOBAL FRAMEWORK FOR COMPLEMENTARY SERVICES MANAGEMENT AND SALES
SOLUTION DEVELOPMENT PROCESS
INTERFACEDESIGN
INTERFACEDEVICES
FINALCLIENT

43. SOLUTION DEVELOPMENT PROCESS
PARTNER / SUPPLIER
COMPLEMENTARY SERVICES
GLOBAL MANAGER
SERVICES / FIDELITY
PROGRAM
CLIENT ADMIN
GUEST RELATIONS
COMPLEMENTARY
SERVICES
CATALOG
INTERACTIVE
TV
CMS
HOTEL
PMS
GLOBAL FRAMEWORK FOR COMPLEMENTARY SERVICES MANAGEMENT AND SALES

44. CLIENT INTERACTION WITH COMPLEMENTARY SERVICES
INTERNET WEBSITE
INTERACTION
ACCESS TO INFORMATION
WITH A MOBILE DEVICE
SERVICES DIRECTORY
AND BOOKING ON A
INTERACTIVE TV
INTERACTIVE KIOSK
IN PUBLIC AREASPROMOTIONAL TV CHANNEL
VISIBLE IN PUBLIC AREAS
PERSONAL ASSISTANCE BY
GUEST RELATION TEAM
PROMOTIONAL EMAILS
LINKED TO WEB SITE
CONSISTENT
INFORMATION IN
ALL
COMMUNICATION
CHANNELS

45. 20 years experience
Innovation, Technology, Tourism
www.gestoolsasp.com