2. Guido
Braam
-‐
Execu&ve
Director
@guidobraam
@circleeconomy
Circle of action
“A
non-‐profit
ac3on
driven
coopera3ve
with
a
mission
to
speed
up
the
transi3on
towards
the
inevitable
circular
economy.”
6. Circular
business
model
Descrip2on
Examples
Service
and
lease
concepts
where
producers
remain
owner
Ownership
to
usage
Waste
as
a
resource
Smart
recycling
Second
life
sales
Assets
and
goods
sharing
Repurpose
(organic)
residual
material
flows
for
new
applica:ons
Integrated
reverse
flow
of
material
and
recyclates
trading
Recover
residual
product
value
in
new
segments
by
retake
and
resell
Mone:ze
u:liza:on
of
goods
and
assets
instead
of
volume
transac:ons
Examples of circular business models
7. Drivers for a circular economy
a) Posi:ve
business
case
on
macro-‐economic
level
b) Resource
dependency
(vola:lity)
c) Climate
change
and
world
overshoot
d) Circular
economy
reveals
innova:ve
poten:al
8. Positive business cases on a macro economic level
“Today's
goods
are
tomorrow's
resources
at
yesterday's
prices.”
-‐
Walter
Stahel
10. At what costs can we continue our current linear model?
11. Personal lessons learned
a) Just
do
it
–
bring
it
into
prac:ce
b) Logical
but
complex
–
don’t
simplify
too
soon
c) Do-‐tank
–
thinking
and
doing
combined
d) Holis2c
approach
-‐
to
prevent
one
issue
solu:ons
e) Mul2-‐stakeholder
approach
–
all
stakeholders
needed
f) Systemic
change
–
irreversible
posi:ve
chain
reac:on
(meadows)
g) Expert
curse
–
stay
curious
as
a
kid
and
be
an
expert
like
a
parent