Staff Seminar Thursday 29 Oct., 2-4 p.m. Seminar Room, Journalism & Media Research Centre, 1-3 Eurimbla St (corner High St), Randwick The concept of produsage (Bruns 2008) describes the user-led collaborative approach to content creation which is prevalent in open source, citizen journalism, and the Wikipedia, as well as many other social media spaces. While many produsage projects have emerged initially to challenge dominant players in industry, their successful establishment as viable and sustainable alternatives also opens the door for an exploration of manageable cooperative arrangements between industry and community. Many challenges remain for such Pro-Am (Leadbeater & Miller 2004) models, however - not least an often deep-seated sense of mutual distrust -, and successful Pro-Am models may be most likely to succeed when sponsored by trusted third parties (public broadcasters, NGOs). This presentation explores pitfalls and possibilities in the Pro-Am space.

1. Produsage and Beyond: Exploring the Pro-Am Interface Dr Axel Bruns Associate Professor ARC Centre of Excellence for Creative Industries and Innovation Queensland University of Technology [email_address] http://snurb.info/ – @snurb_dot_info

4. (Image: http://www.flickr.com/photos/schwenke/3022767703/)

5. (Image: http://www.flickr.com/photos/topherous/93506030/)

7. (http://www.research.ibm.com/visual/projects/history_flow/capitalism1.htm)

9. (http://labs.digg.com/stack)

19. Pro-Am Produsage Models seed content and toolkits provided by commercial operators crowdsourcing of inputs to R&D and innovation processes commercial services to support produsage commercial activities by users themselves, harnessing the hive (and promoting the brand) professional staff, kick-starting community processes user-led content development by produsage communities (supported by commercial operators) valuable, often commercial-grade content is created Produsage Environment (open to all comers)