The presentation covers the following: - Brief Intro - Statistics about User Base - Earning - IPO and Ads status - How to Succeed at Twitter

1. Mind Blowing

2. Dedicated to
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3. Contents:
1. What is Twitter
2. Twitter User Base
3. Stats From IPO
4. Using Twitter for Business
5. About Us

4. 1

6. Company Info:
Name: Twitter Inc.
Founded: March 21, 2006
Based in: San Francisco, CA, USA
Founder: Jack Dorsey, Noah Glass,
Biz Stone, Evan Williams
Chairman: Jack Dorsey
CEO: Dick Costolo
Industry: Internet
Revenue: $1,403 million (2014)
Employees: 3,600 (2015)

7. 2

9. User Base:
• Twitter has more than 288 million active users.
• Twitter would have been the 12th largest worldwide, if it
was a country.
• Average time spent on Twitter is 170 minutes/month.
• Average number of follower per user is 208.
• 80 percent users are tweet from mobile devices.
• Around 20 million Twitter accounts are said to be fake.
• About 92% of international brands tweet more than once a
day; 36% prefer sharing links.

10. 3

11. IPO Stats:
• It went for public in 2013, raising around $1.82 billion.
• 85 per-cent of Twitter's revenue comes from adverts:
Promoted Tweets, Promoted Trends and Promoted
Accounts.
• Remaining 15% comes from licensing agreements that
give businesses higher access to its tweet stream.
• Twitter enjoyed $40 billion market value in Dec 2013.
• Current market capitalization stands at $30.66 billion.
• In 2014, its revenue stood at $1,403 million
• Twitter’s share price stands at $49.41 (Feb 27,2015)

12. Twitter for Business

13. Twitter for Business
• 92% businesses use Twitter for business and tweet more
than once a day.
• Tweets with link tend to receive 46% more engagement.
• Use some marketing automation tool to automate your
content sharing exercise.
• TweetDeck, HootSuite and BufferApp are some of the Free
automation tool you can use to schedule tweets.
• Sponsored tweets can yield 35% growth in social leads.
• Use Lists to reach out, search, and interact with followers.
• Track your reputation using search option.

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Part 5

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