This document summarizes a session hosted by Luminary Labs to develop strategies for creating more human-centered companies. It discusses Luminary Labs' work helping large organizations transform, and introduces a session called #LabSessions where innovators meet to solve societal issues. The session then focuses on developing a "human company playbook" with policies around compensation, career growth, work-life balance, and social issues - gathering input from founders and employees to share models that prioritize people while also making economic sense for early-stage companies.

1. LUMINARY LABS WWW.LUMINARY-LABS.COM @LUMINARYLABS
Lab Session #2
The Human Company

2. Hello!
I am @sarita, CEO of @luminarylabs.
Welcome to #labsessions

3. About Luminary Labs
We develop strategies and innovation systems for Fortune 500 and government leaders
seeking to transform their organizations and industries.

4. FDA Food Safety Challenge

5. #EdPrizes

6. PS: We are hiring.

7. What is Lab Sessions?

8. #LabSessions
A place and time for founders, designers, developers, data mavens, and
innovators of all stripes to help solve for society's most pressing issues.
Each gathering involves a facilitated strategy session, networking, and
synthesis, resulting in a tangible plan and new connections for our featured
innovator team.
Good eats and drinks are always served.

9. From design and systems thinking…

10. …to design and systems doing.

12. The 21st Century
Business Imperative

13. What is the
purpose of the
corporation?

14. Shareholder value?

15. “There is one and only one
social responsibility of
business – to use its
resources and engage in
activities designed to
increase profits…” Doing
anything else is
“unadulterated socialism.”

16. Quaker Oats president Kenneth Mason,
writing in Business Week, declared
Friedman's profits-are-everything
philosophy, “A dreary and demeaning
view of the role of business and business
leaders in our society."
Wrote Mason: "Making a profit is no more
the purpose of a corporation than getting
enough to eat is the purpose of life.
Getting enough to eat is a requirement of
life; life's purpose, one would hope, is
somewhat broader and more challenging.
Likewise with business and profit."

17. A company's primary responsibility is to
serve its customers. Profit is not the
primary goal, but rather an essential
condition for the company's continued
existence and sustainability.
“A company's primary responsibility is to serve its
customers. Profit is not the primary goal, but rather an
essential condition for the company's continued
existence and sustainability.”

20. The Human Company
#humancompany

21. “We've sort of
destroyed business
after business in this
country by looking at
spreadsheets with
numbers we call truth.”
Mark Bertolini, CEO,
Aetna

22. Major global companies
could save $19 billion a
year in recruiting and
training costs by adopting
16 weeks of fully paid
maternity leave.

23. “If you feel, respectfully,
that you can get a higher
return than the 38 percent
you got last year, it’s a free
country. You can sell your
shares of Starbucks and
buy shares in another
company. Thank you very
much.”
Howard Schultz
CEO, Starbucks

24. “You can't go to work and
think that business should
just be about financial
profits, because you'd be
serving only a very one-
sided view of what it means
to be a human on the planet.
And we live on the planet.”
-Rose Mercurio
CEO, Patagonia

25. "He's out there singing,
'Who's going to save the
world?' and those
messages are right, you
need to pay attention to the
environment and
education," he says.
"I'm just adding, integrate
your economic engine."
(Photo: Jakub Mosur, Jakub Mosur Photography)

26. But what about
small businesses?
And startups?

30. Unlocking the golden handcuffs

31. Plated chose to
establish a new
fulfillment center in
the Bronx, which also
employs homeless
veterans through the
Jericho Project.
And everyone gets
equity.

35. It’s your turn.
Yes. You.
The startup.
The investor.
The employee.

36. We’re going to
write the
#humancompany
playbook.

37. 4 Topic Areas
1. Compensation: pay, equity, benefits.
2. Career trajectory: investing in advancement and
personal growth.
3. Allowing for life: balance shouldn’t be that hard.
4. What is “right”: weighing in on social issues.

38. How It Works
Pick a topic area to start. Each topic area will be staffed
by a Luminary and a volunteer.
Grab a marker and share policies that have worked, or
could work, for early stage companies that aim to be
human companies. (Bonus points if you make an
economic argument.)
Every 15 minutes we will rotate.
We’ll regroup to share, and then publish findings.