How the Sharing Economy is a more Sustainable Economy

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This presentation was developed for Connecting Environmental Professionals, Toronto event, August 18, 2015. The user research cited in this presentation comes from my Major Research Project on Circular Economy transition.

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How the Sharing Economy is a more Sustainable Economy

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Shifting Mainstream Consumption Patterns Towards a Circular Economy Transition by Ksenia Benifand was submitted to OCAD University in partial fulfillment of the requirements for the degree of Master of Design in Strategic Foresight & Innovation Toronto, Ontario, Canada, April, 2015 Abstract This Major Research Project (MRP) explores how we might shift mainstream consumption patterns as we transition towards the Circular Economy. The research identifies essential circular consumption behaviour patterns, motivating drivers for choosing the behaviours, and barriers that may hinder adoption if not addressed. Strategies and case studies for cultivating and accelerating new social norm conditions and external contexts necessary to foster and support circular patterns of consumption are also examined. Finally, consumer engagement strategies and recommendations are proposed as guidance for organizations transitioning into circular modes of value exchange or business models, and for policy makers and advocates looking to support the circular economy transition.

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From people determined to be their own boss, to those embracing the flexibility to do something they love, to workers finding a replacement for a traditional job – people working in the on-demand economy are just about as diverse as the labor market itself. A new report from Intuit Inc. and Emergent Research shows that there are a broad range of motivations – and differing levels of satisfaction – among five distinct groups of on-demand workers: The Business Builders – primarily driven by the desire to be their own boss. They represent 22 percent of on-demand workers. The Career Freelancers – happily building a career through independent work. They represent 20 percent of on-demand workers. The Side Giggers – looking to find financial stability by supplementing existing income. They represent 26 percent of on-demand workers. The Passionistas – looking for the flexibility to do something they love. They represent 18 percent of on-demand workers. The Substituters – replacing a traditional job that is no longer available. They represent 14 percent of on-demand workers. Methodology A total of 4,622 workers who find work opportunities via the platforms provided by the participating partner companies completed an online survey between September 11 and October 1, 2015. The results were weighted to reflect the proportion of workers in each of the following segments: Drivers/Delivery, Online Talent Marketplaces and Field Service/Onsite Talent. The weights were developed using earlier survey work that sized the on-demand economy. The largest weighted share of on-demand worker respondents from any single company is 16%, with most partner companies providing less than 10% of the respondents.

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Yesterday in Lagos, I had the honour of delivering a lecture titled “If this Giant Must Walk; Manifesto for a New Nigeria“ at the Inaugural Memorial Lecture of Prince Emeka Obasi, founder and publisher of Business Hallmark and the inspirational figure behind the Public Policy Research and Analysis Centre - promoters of the revered Zik Leadership and Governance Awards. My lecture focused on the challenges of nation-building in Nigeria and how we can approach them in a way that promotes progress and unity. I discussed the many sources of concern about our country’s future prospects, including violent conflicts, revisionist contestations of the Amalgamation Act of 1914, discontent with the Nigerian economy, and dysfunctions in the federal system. Central to my lecture was the call to address these challenges by crafting a new manifesto for Nigeria. This manifesto, I proposed, should champion integrity, compassion, character, competence, and commitment to national unity and progress within a framework of democratic governance and cultural diversity. I firmly believe that by doing so, we can guide Nigeria to stride forward with pride and purpose. I want to thank the Board and Management of the Public Policy Forum for their kind invitation to speak at this important event and for their commitment to promoting public policy research and analysis in Nigeria. My gratitude also to the late Prince Emeka Obasi, a true inspiration and a builder of bridges across divides, for his contributions to the country. My thoughts are with his family and loved ones.

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