1. CAITLYN LUBAS
New York, NY • 201-661-3636 • caitlyn.lubas@stern.nyu.edu
EDUCATION
New York University, Leonard N. Stern School of Business New York, NY
B.S. in Business: Dual Concentrations in Data Science and Marketing with Minor in Sociology May 2020
GPA: 4.0/4.0 | Coursework Highlights: Women as Entrepreneurs, Forecasting Models, Blockchain Intensive
Indian Hills High School Oakland, NJ
Valedictorian | National Honor Society | International Studies and Business Program Jun. 2016
WORK EXPERIENCE
BLADE (On-demand aviation startup) New York, NY
Business Operations and Brand Partnerships Intern May 2017 –
• Improve efficiency of inventory management and optimize supply chain management using analytics Present
• Initiate and manage over 20 brand partnerships to enhance BLADE Passenger Lounge experience
ComeUp Music (Platform for up-and-coming artists) New York, NY
Marketing Director Mar. 2017 –
• Strategize with student co-founders to boost brand awareness, increase traffic, and drive audience growth Present
• Design targeted social media marketing campaigns for unknown, up-and-coming artists and ComeUp concerts
Lightbox (AR/VR digital storytelling space) New York, NY
Experiential Marketing and Social Media Intern Jan. 2017 –
• Produced events at immersive tech-focused venue that has attracted 15,000 guests & 200M media impressions May 2017
• Executed social media campaigns to build brand & serve as industry voice for innovative event planning
Ripple Recruiting (Curated online recruiting startup) New York, NY
Marketing and Operations Intern Sep. 2016 –
• Built relationships with over 30 recruiters by curating personalized Ripple Scout reports of best-fit candidates Apr. 2017
• Initiated outreach to industry-specific college clubs and professors to increase Ripple userbase
Global Connections For Women Foundation (Non-profit advocating women’s education and empowerment) New York, NY
Event Coordinator and Social Media Strategist Apr. 2015 –
• Managed flow of communication with 16 guest speakers for GC4W Expo, which attracted over 300 attendees May 2016
• Increased social media following by 200% through creating engaging content and utilizing Hootsuite
LEADERSHIP & EXTRACURRICULAR ACTIVITIES
Stern International Volunteers: Ghana New York, NY
Business Development Team Leader and Volunteer Jan. 2017 –
• Partner with rural Ghanaian village in social impact consulting role for local Batik fabric enterprise Present
• Lead team in product development and customer acquisition through market research and design-thinking
Business Analytics Club (BAC) New York, NY
Marketing Director and BAChallenge Fintech Team Member Sept. 2016 –
• Promote BAC events through social media outreach, direct email marketing, and creation of BAC website Present
• Built model harnessing big data to predict loan default probability in inaugural year of BAChallenge Teams
Stern Program for Undergraduate Research New York, NY
Research Assistant to Assistant Professor of Marketing Dr. Alixandra Barasch Jan. 2017 –
• Performed statistical analysis and interpreted data to discover factors that influence feelings of connectedness May 2017
• Conducted studies and designed surveys on how photo-taking and social media affect experiences and memories
HONORS AND DISTINCTIONS
• Shark Tank Entrepreneurship Pitch Competition: Awarded 1st place for design and pitch of integrated event-planning app
• Public Speaking District Competition Champion: Competed against 80 students and won 1st place for public speaking prowess
• Published The Edcyclopedia: Wrote encyclopedia-style book about singer-songwriter Ed Sheeran, leveraging my 20,000 Twitter
followers to synthesize 700 entries from 56 different countries; sold hundreds of copies worldwide through Amazon
SKILLS AND INTERESTS
Skills: Proficient in Spanish, Microsoft Office, Hootsuite, Photoshop, Social Media; limited proficiency in Python, JavaScript, HTML
Interests: social impact, photography, AI/ML, AR/VR, live music (120+ concerts and festivals attended), travel (18+ countries visited)
Other On-Campus Involvement: Tech@NYU, Colleges Against Cancer, Undergrad. Stern Women in Business, Intl. Filipino Association
