SlideShare a Scribd company logo
1 of 47
@B_M
                                   #BMGlobalSocial
  facebook.com/Burson-Marsteller

bm.com/social
2
3
4
5
6   Source: Visible Technologies
7   Source: Visible Technologies
8   Source: Visible Technologies
9
10 Source: Twitter
11 Source: Facebook
May 2010




                     May 2011




                     May 2012

12 Source: YouTube
13
2012
                    2010




                               2011




14 Source: Burson-Marsteller
2010
                               2011




15 Source: Burson-Marsteller
                               2012


                               2010
                               2011
                               2012


                               2010
                               2011
                               2012
16 Source: Burson-Marsteller
2010




                                      2012
                               2011




17 Source: Burson-Marsteller
2010




                                      2012
                               2011




18 Source: Burson-Marsteller
19 Source: Burson-Marsteller
2012
                    2010




                               2011




20 Source: Burson-Marsteller
21 Source: Burson-Marsteller
22
23 Source: Burson-Marsteller
24 Source: Burson-Marsteller
25
10.1                    10.4

                                                                  8.1

             5.8
   4.2                                4.2
                                                           2.7           2.6    2.0
                               2.1                  1.6
    2010



                       2012


                               2010



                                             2012


                                                    2010



                                                                  2012




                                                                         2012




                                                                                2012
              2011




                                      2011




                                                           2011




26 Source: Burson-Marsteller
27
28
2010




                                      2012
                               2011




29 Source: Burson-Marsteller
2012


                               2011


                    2010




30 Source: Burson-Marsteller
31
2010




                                      2012
                               2011




32 Source: Burson-Marsteller
33
34
35
36 Source: Burson-Marsteller
37
38
39
40
41 Source: Burson-Marsteller’s upcoming Latin America Social Media Check-Up 2012
2010




                                                                                   2012


42 Source: Burson-Marsteller’s upcoming Latin America Social Media Check-Up 2012
43
44
45 Source: Burson-Marsteller Asia-Pacific Social Media Study 2011
46 Source: http://asiancorrespondent.com/tag/asia-mobile-use/
Dallas Lawrence                           Zaheer Nooruddin                                Matthias Lüfkens
     Chief Global Digital Strategist           Asia-Pacific                                    Europe, Middle East and Africa

     +1-310-309-6677                           +852-2963-6775                                  +41-22-593-6926
     Dallas.Lawrence@bm.com                    Zaheer.Nooruddin@bm.com                         Matthias.Luefkens@bm.com
     @dallaslawrence                           @Digible                                        @luefkens



     Cely Carmo                                Michael Bassik
     Latin America                             United States

     +55-11-3-094-2256                         +1-212-614-4165
     Cely.Carmo@bm.com                         Michael.Bassik@bm.com
     @celycarmo                                @mbassik




     Paul Cordasco
     Managing Director, Global
     Marketing

     +1-212-614-4522
     Paul.Cordasco@bm.com
     @PaulCordasco



                                       @B_M   facebook.com/Burson-Marsteller   bm.com/social
47

More Related Content

Viewers also liked

Facebook Global Pages for Brands
Facebook Global Pages for BrandsFacebook Global Pages for Brands
Facebook Global Pages for BrandsOgilvy Consulting
 
產品人看O2O的顛覆?
產品人看O2O的顛覆?產品人看O2O的顛覆?
產品人看O2O的顛覆?James Chu
 
How to Get Consumers Addicted to Your Content
How to Get Consumers Addicted to Your ContentHow to Get Consumers Addicted to Your Content
How to Get Consumers Addicted to Your ContentTara-Nicholle Nelson
 
Sociale media: De sleutel tot succesvolle crisiscommunicatie? “Een onderzoek ...
Sociale media: De sleutel tot succesvolle crisiscommunicatie? “Een onderzoek ...Sociale media: De sleutel tot succesvolle crisiscommunicatie? “Een onderzoek ...
Sociale media: De sleutel tot succesvolle crisiscommunicatie? “Een onderzoek ...Twittercrisis
 
помагало по европейска икономическа интеграция
помагало по европейска икономическа интеграцияпомагало по европейска икономическа интеграция
помагало по европейска икономическа интеграцияMaria Goranova
 
The Social Habit 2012, by Edison Research
The Social Habit 2012, by Edison ResearchThe Social Habit 2012, by Edison Research
The Social Habit 2012, by Edison ResearchEdison Research
 
Social Benchmark Study 2015
Social Benchmark Study 2015Social Benchmark Study 2015
Social Benchmark Study 2015quintly
 
Ads and Sponsored Stories Guide
Ads and Sponsored Stories GuideAds and Sponsored Stories Guide
Ads and Sponsored Stories GuideFacebook
 
Rapport adosphe¦çres sondage sur les ad
Rapport adosphe¦çres   sondage sur les adRapport adosphe¦çres   sondage sur les ad
Rapport adosphe¦çres sondage sur les adEmarketing.fr
 
Rencana Pemasaran Internasional, Domestik, Internasional, Global, Transnasional
Rencana Pemasaran Internasional, Domestik, Internasional, Global, TransnasionalRencana Pemasaran Internasional, Domestik, Internasional, Global, Transnasional
Rencana Pemasaran Internasional, Domestik, Internasional, Global, TransnasionalLise Chandra
 
La mesur des pratiques Cross Canal dans le monde Dia Mart IFM 2013
La mesur des pratiques Cross Canal dans le monde Dia Mart IFM 2013La mesur des pratiques Cross Canal dans le monde Dia Mart IFM 2013
La mesur des pratiques Cross Canal dans le monde Dia Mart IFM 2013Emarketing.fr
 
2014 02-05 trnd-havaianas_case-study
2014 02-05 trnd-havaianas_case-study2014 02-05 trnd-havaianas_case-study
2014 02-05 trnd-havaianas_case-studyEmarketing.fr
 
Friending in High Places: Business Leaders On Facebook and Instagram
Friending in High Places: Business Leaders On Facebook and InstagramFriending in High Places: Business Leaders On Facebook and Instagram
Friending in High Places: Business Leaders On Facebook and InstagramBurson-Marsteller
 
Email Marketing Tips, Tricks and Trends From Brands Winning In the Inbox
Email Marketing Tips, Tricks and Trends From Brands Winning In the InboxEmail Marketing Tips, Tricks and Trends From Brands Winning In the Inbox
Email Marketing Tips, Tricks and Trends From Brands Winning In the InboxEmma Email Marketing
 
33 bentley3
33 bentley333 bentley3
33 bentley3Hugh_07
 
8. manajemen-persediaan
8. manajemen-persediaan8. manajemen-persediaan
8. manajemen-persediaanLambok_siregar
 

Viewers also liked (19)

Facebook Global Pages for Brands
Facebook Global Pages for BrandsFacebook Global Pages for Brands
Facebook Global Pages for Brands
 
Gestion relation client
Gestion relation clientGestion relation client
Gestion relation client
 
產品人看O2O的顛覆?
產品人看O2O的顛覆?產品人看O2O的顛覆?
產品人看O2O的顛覆?
 
Polnat04(3)
Polnat04(3)Polnat04(3)
Polnat04(3)
 
How to Get Consumers Addicted to Your Content
How to Get Consumers Addicted to Your ContentHow to Get Consumers Addicted to Your Content
How to Get Consumers Addicted to Your Content
 
Sociale media: De sleutel tot succesvolle crisiscommunicatie? “Een onderzoek ...
Sociale media: De sleutel tot succesvolle crisiscommunicatie? “Een onderzoek ...Sociale media: De sleutel tot succesvolle crisiscommunicatie? “Een onderzoek ...
Sociale media: De sleutel tot succesvolle crisiscommunicatie? “Een onderzoek ...
 
помагало по европейска икономическа интеграция
помагало по европейска икономическа интеграцияпомагало по европейска икономическа интеграция
помагало по европейска икономическа интеграция
 
The Social Habit 2012, by Edison Research
The Social Habit 2012, by Edison ResearchThe Social Habit 2012, by Edison Research
The Social Habit 2012, by Edison Research
 
Social Benchmark Study 2015
Social Benchmark Study 2015Social Benchmark Study 2015
Social Benchmark Study 2015
 
Ads and Sponsored Stories Guide
Ads and Sponsored Stories GuideAds and Sponsored Stories Guide
Ads and Sponsored Stories Guide
 
Rapport adosphe¦çres sondage sur les ad
Rapport adosphe¦çres   sondage sur les adRapport adosphe¦çres   sondage sur les ad
Rapport adosphe¦çres sondage sur les ad
 
Ciqnv
CiqnvCiqnv
Ciqnv
 
Rencana Pemasaran Internasional, Domestik, Internasional, Global, Transnasional
Rencana Pemasaran Internasional, Domestik, Internasional, Global, TransnasionalRencana Pemasaran Internasional, Domestik, Internasional, Global, Transnasional
Rencana Pemasaran Internasional, Domestik, Internasional, Global, Transnasional
 
La mesur des pratiques Cross Canal dans le monde Dia Mart IFM 2013
La mesur des pratiques Cross Canal dans le monde Dia Mart IFM 2013La mesur des pratiques Cross Canal dans le monde Dia Mart IFM 2013
La mesur des pratiques Cross Canal dans le monde Dia Mart IFM 2013
 
2014 02-05 trnd-havaianas_case-study
2014 02-05 trnd-havaianas_case-study2014 02-05 trnd-havaianas_case-study
2014 02-05 trnd-havaianas_case-study
 
Friending in High Places: Business Leaders On Facebook and Instagram
Friending in High Places: Business Leaders On Facebook and InstagramFriending in High Places: Business Leaders On Facebook and Instagram
Friending in High Places: Business Leaders On Facebook and Instagram
 
Email Marketing Tips, Tricks and Trends From Brands Winning In the Inbox
Email Marketing Tips, Tricks and Trends From Brands Winning In the InboxEmail Marketing Tips, Tricks and Trends From Brands Winning In the Inbox
Email Marketing Tips, Tricks and Trends From Brands Winning In the Inbox
 
33 bentley3
33 bentley333 bentley3
33 bentley3
 
8. manajemen-persediaan
8. manajemen-persediaan8. manajemen-persediaan
8. manajemen-persediaan
 

More from Burson-Marsteller

A Voice for Young Syrian Refugees
A Voice for Young Syrian RefugeesA Voice for Young Syrian Refugees
A Voice for Young Syrian RefugeesBurson-Marsteller
 
Planet Football Executive Summary
Planet Football Executive SummaryPlanet Football Executive Summary
Planet Football Executive SummaryBurson-Marsteller
 
Making it in America: The View from America Survey
Making it in America: The View from America SurveyMaking it in America: The View from America Survey
Making it in America: The View from America SurveyBurson-Marsteller
 
Most Valuable Platforms Executive Summary
Most Valuable Platforms Executive Summary Most Valuable Platforms Executive Summary
Most Valuable Platforms Executive Summary Burson-Marsteller
 
Most Valuable Platforms Research Deck
Most Valuable Platforms Research DeckMost Valuable Platforms Research Deck
Most Valuable Platforms Research DeckBurson-Marsteller
 
Gender Equality Conversations Survey: The Issues and Platforms
Gender Equality Conversations Survey: The Issues and PlatformsGender Equality Conversations Survey: The Issues and Platforms
Gender Equality Conversations Survey: The Issues and PlatformsBurson-Marsteller
 
Fourth Annual Burson-Marsteller Super Bowl Survey
Fourth Annual Burson-Marsteller Super Bowl SurveyFourth Annual Burson-Marsteller Super Bowl Survey
Fourth Annual Burson-Marsteller Super Bowl SurveyBurson-Marsteller
 
The Burson-Marsteller Age of Trump Technology Policy Survey
The Burson-Marsteller Age of Trump Technology Policy SurveyThe Burson-Marsteller Age of Trump Technology Policy Survey
The Burson-Marsteller Age of Trump Technology Policy SurveyBurson-Marsteller
 
Arab Youth Survey 2016 Presentation
Arab Youth Survey 2016 PresentationArab Youth Survey 2016 Presentation
Arab Youth Survey 2016 PresentationBurson-Marsteller
 

More from Burson-Marsteller (20)

A Voice for Young Syrian Refugees
A Voice for Young Syrian RefugeesA Voice for Young Syrian Refugees
A Voice for Young Syrian Refugees
 
Planet Football Executive Summary
Planet Football Executive SummaryPlanet Football Executive Summary
Planet Football Executive Summary
 
Making it in America: The View from America Survey
Making it in America: The View from America SurveyMaking it in America: The View from America Survey
Making it in America: The View from America Survey
 
China's Two Sessions 2017
China's Two Sessions 2017   China's Two Sessions 2017
China's Two Sessions 2017
 
Most Valuable Platforms Executive Summary
Most Valuable Platforms Executive Summary Most Valuable Platforms Executive Summary
Most Valuable Platforms Executive Summary
 
Most Valuable Platforms Research Deck
Most Valuable Platforms Research DeckMost Valuable Platforms Research Deck
Most Valuable Platforms Research Deck
 
Gender Equality Conversations Survey: The Issues and Platforms
Gender Equality Conversations Survey: The Issues and PlatformsGender Equality Conversations Survey: The Issues and Platforms
Gender Equality Conversations Survey: The Issues and Platforms
 
Fourth Annual Burson-Marsteller Super Bowl Survey
Fourth Annual Burson-Marsteller Super Bowl SurveyFourth Annual Burson-Marsteller Super Bowl Survey
Fourth Annual Burson-Marsteller Super Bowl Survey
 
The Burson-Marsteller Age of Trump Technology Policy Survey
The Burson-Marsteller Age of Trump Technology Policy SurveyThe Burson-Marsteller Age of Trump Technology Policy Survey
The Burson-Marsteller Age of Trump Technology Policy Survey
 
100 days
100 days 100 days
100 days
 
Burson Latino Infographic
Burson Latino InfographicBurson Latino Infographic
Burson Latino Infographic
 
The Latino Vote In 2016
The Latino Vote In 2016The Latino Vote In 2016
The Latino Vote In 2016
 
World Leaders on Periscope
World Leaders on PeriscopeWorld Leaders on Periscope
World Leaders on Periscope
 
World Leaders on LinkedIn
World Leaders on LinkedInWorld Leaders on LinkedIn
World Leaders on LinkedIn
 
World Leaders on Vine
World Leaders on VineWorld Leaders on Vine
World Leaders on Vine
 
World Leaders on YouTube
World Leaders on YouTubeWorld Leaders on YouTube
World Leaders on YouTube
 
World Leaders on Instagram
World Leaders on InstagramWorld Leaders on Instagram
World Leaders on Instagram
 
World Leaders on Facebook
World Leaders on FacebookWorld Leaders on Facebook
World Leaders on Facebook
 
A-Generation Study 2016
A-Generation Study 2016A-Generation Study 2016
A-Generation Study 2016
 
Arab Youth Survey 2016 Presentation
Arab Youth Survey 2016 PresentationArab Youth Survey 2016 Presentation
Arab Youth Survey 2016 Presentation
 

Recently uploaded

Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxWorkforce Group
 
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...Brian Solis
 
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfCharles Cotter, PhD
 
Introduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxIntroduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxJemalSeid25
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examplesamberjiles31
 
Tata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerakTata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerakEditores1
 
PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfHajeJanKamps
 
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessQ2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessAPCO
 
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...IMARC Group
 
Entrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsEntrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsP&CO
 
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfPDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfHajeJanKamps
 
Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Winbusinessin
 
Developing Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursDeveloping Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursKaiNexus
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access
 
Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Lviv Startup Club
 
7movierulz.uk
7movierulz.uk7movierulz.uk
7movierulz.ukaroemirsr
 
MoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor PresentationMoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor Presentationbaron83
 
Anyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyAnyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyHanna Klim
 
Lecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toLecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toumarfarooquejamali32
 

Recently uploaded (20)

Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
 
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
 
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
 
Introduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxIntroduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptx
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examples
 
Tata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerakTata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerak
 
PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdf
 
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessQ2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
 
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
 
Entrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsEntrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizations
 
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfPDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
 
Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024
 
Developing Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursDeveloping Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, Ours
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024
 
Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)
 
7movierulz.uk
7movierulz.uk7movierulz.uk
7movierulz.uk
 
WAM Corporate Presentation Mar 25 2024.pdf
WAM Corporate Presentation Mar 25 2024.pdfWAM Corporate Presentation Mar 25 2024.pdf
WAM Corporate Presentation Mar 25 2024.pdf
 
MoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor PresentationMoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor Presentation
 
Anyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyAnyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agency
 
Lecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toLecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb to
 

Burson-Marsteller Global Social Media Check-Up 2012

Editor's Notes

  1. Full text: When Burson-Marsteller first launched our annual Global Social Media Check-up in 2010, the Fortune Global 100 were just beginning to use social media as a serious communications platform. In 2010, most companies simply used these channels to broadcast corporate messages. In 2011, the Fortune Global 100 started to engage with users on social media. The companies became active participants in online conversations.
  2. Full text:The vast number of conversations happening online mean that we’ve exited a time when companies and brands could tally and sort through all of their media mentions each morning. We’re entering a new age of monitoring and evaluation.
  3. Full text: As corporations have increased their presence on social platforms, they have also become increasingly engaged.
  4. Full text: Not only are companies engaging with stakeholders on social media, but they are creating multiple accounts to target audiences by geography, topic or service.
  5. http://pinterest.com/tesco/http://pinterest.com/walmart/http://pinterest.com/nestlekitchens/
  6. So many accounts so they can serve their stakeholders across different geographies, with different interests and many in different languageshttps://www.facebook.com/vodafoneDEhttps://www.facebook.com/vodafoneithttps://www.facebook.com/vodafoneUK
  7. Mobile usage to reach 4.2 billion by 2016Cisco predicts that 90% of web traffic will be video in 2015Companies are empowering social throughout their organizational functions and systems